Digital Leadership
– a digital
strategy-execution firm.

Armin van Boutaren

Senior Project Leader

Armin has led nearly a dozen major digital projects for large players all across Europe. His career took him from management consulting to IT project management to the successful establishment of a Digital Design Studios for a German DAX company. Thanks to his rich experience, Armin can bridge a vast range of topics including Customer Experience, Marketing and Technology. This all makes him the well rounded senior project lead needed to successfully drive a major digital project home.

Franziska-Juliette Klêbon

Executive Consultant

Franziska-Juliette Klebon is a strategic consultant in the fields of business analysis, international marketing and transformation management, with more than 6 years of experience in management consulting and start-ups. A strong project manager, Franziska’s functional focus is on sales, strategic marketing and business development projects in the e-commerce, e-finance, and digital media space. In her role at Kunz & Partner Management Consultants, she provided consulting to major banks, insurance brokers, private equity investors, and the public services industry. The founder of Nenika.com, Franziska built an online fashion platform that is currently present in six countries.

Daniela Erl

Executive Assistant

Daniela is the Executive Assistant to Stefan, the founders and Managing Directors of Digital Leadership. In her role she looks after the finances, human resources, and office management. Prior to Digital Leadership Daniela held various HR positions at a number of companies for more than ten years.

Stefan F. Dieffenbacher

Thought Leader in Enterprise Innovation & Transformation

Stefan F. Dieffenbacher is an industry thought leader in digital innovation and transformation. As a digital executive, game changer and digital strategist, he has led digital innovation and transformation programs for top 5 firms across almost all sectors in Europe. He has also founded and invested in several startups and has designed guiding frameworks for digital strategy and execution. He is currently co-heading a major research effort in the area of innovation and transformation and is co-publisher of a 3-volume publication titled “The complete Enterprise Innovation & Transformation handbook”. He serves as founder and CEO of Digital Leadership and Head of Innovation & Transformation Standards at LEADing Practice.

Leif Wasmuth

Senior Creative Lead

In his former life, Leif Wasmuth was a carpenter in Bavaria. He is convinced that the difference between bits and bytes and a chunk of wood is actually quite minimal. carrying out his job with great enthusiasm, a vision, and (German) efficiency, Leif can handle it all masterfully: creating websites and print to meet the highest standards of design; partnering with Creative Directors to create custom solutions and innovative, successful campaigns; supervising and directing design teams of staff members and freelancers in all aspects of creative and internal workflows. What He can’t stand is writing bullet points about his limitless talents. Leif has more than 16 years of experience in the European creative agency business (D, UK, A, CH).

Dieter Stefanowitz

Senior Project Leader

Dieter got hooked on the idea of transforming the way we work through Agile and Scrum back in 2006, and embraced the Lean Mindset and Kanban soon after. He conquered the design space by joining one of the worlds most renowned design consultancies in 2012, and eventually applied his expertise internationally to a wide range of engagements, from small, co-located to large, globally distributed and multi-cultural. He has also served as an Agile Coach for teams and organizational change since 2013. Dieter is a strong interdisciplinary thinker and doer, connecting business, technology, marketing and design with the customer's needs. He fundamentally believes in intrinsically motivated people guided by values and focused on meaningful goals.

Stephan Wild

Senior Consultant Marketing & PR

Stephan is an experienced content marketing and business development expert. He accompanies global communication and lead campaigns from strategy development to implementation – all the while keeping the client’s concrete benefit in mind. His career has enabled him to acquire an inside view of a broad range of industries from energy and IT to investor relations. He has overseen a wide variety of key accounts for multiple agencies and has worked for leading companies such as Bain & Company, Microsoft, and Canadian Solar. Most recently, he led the energy department of Waggener Edstrom, an international PR agency in Munich, successfully managing their new business around the world.

Oliver Leu

Senior Creative Lead

Oliver Leu is a Creative Director and Consultant for Customer Experience Design. He effectively combines creativity with a Methodist approach ,and is a strong communicator in teams, with product owners, VPs and C-level executives. His approach to the holistic development of concepts for products and services has a strong focus on maximizing business value. Oliver leads the implementation within teams efficiently and successfully, and acts as a mediator between the different specialist areas. With more than 15 years of experience, Oliver has designed interactive customer experiences for a variety of industries and clients including Deutsche Telekom, Vodafone, FriendScout24, Sapient, HRS.de and many others.

Marc Degen

Blockchain Expert, Entrepreneur thought leader in the Innovation domain

Marc served as COO of Unic Switzerland, leading the execution of dozens of digital programs, and as Digital Director at the telco Salt. Currently he is working on several entrepreneurial ventures while also serving as an active board member at various companies. His claim: “Change is standard so you better accept what’s happening, adapt and enjoy the ride!”

Colin Hughes

Senior User Experience Architect

Colin is a User Experience Architect with more than 14 years experience in managing and developing digital experience concepts and user centered design solutions for enterprise companies.In his role as User Experience Manager at Sapient and Infineon Technologies he consulted technology and business teams and lead design teams with up to 15 designers.

Andreas Rein

Senior Project Leader

Andreas Rein brings to the task more than 10 years of experience in successful project and multi-project management, process analysis, and organizational development. With roots in IT and communication management, he has played an active role in shaping project development, and has managed and coached his teams as project manager. Andreas also has an impressive track record in the field of communication and executive training. His experience covers project planning of complex Internet projects in the telecommunications, media, and healthcare sectors, transformation and change management projects in the energy sector, and strategic consulting in the field of e-commerce.

Dr. Robert Niemann

Executive Consultant

Dr. Robert Niemann is managing associate at NIEMANN International in Munich, focusing on sports and entertainment. He built the digital VOD platform SCREEN for Yahoo!, was manager of the Bundesliga Clubs TSV 1860 München, and chairman of the general management of DFL Sports Enterprises in Frankfurt. He was responsible for the global marketing of BUNDESLIGA, especially digital TV rights, sponsoring and licensing, and the digital platform www.Bundesliga.de. Previously Robert was European general manager of German programming for Sony Pictures Television International, and handled two digital Pay-TV channels, AXN and Animax. He was vice president of sales at Fremantle Media of the RTL group, responsible for twenty countries. He learned the television business at ProSieben, and KirchGruppe. Robert Niemann graduated in business and psychology, and obtained a doctorate in media studies. Today he teaches and researches in the field of international sports management at a private university in Munich.

Daniel Zutavern

Director Product Delivery & Agile Practice

For twenty years Daniel has been developing digital business models for clients and companies from the e-commerce, telecommunications, and tourism sectors, and successfully implementing them with his team. His experience in agile product development methods have also enabled him to effectively manage and implement large-scale transitions from Waterfall to Agile. Daniel has also set up, managed, and led several convergent platforms. He’s a proponent of Scrum, KanBan, and Lean Startup, but also works with the Waterfall method. He spent many years working as a consultant for a large international consultancy firm and subsequently as team and department manager for product management at a leading international company.

Ronnie Vuine

Senior Technical Architect

Ronnie Vuine is a highly skilled IT architect with many years of experience in the development of large online applications. A technical project manager, he has headed up teams of more than 20 developers, rolling out solutions with great success for large-scale companies. At ease speaking the language of software developers as well as that of strategists and business-model planners, Ronnie has also proven himself at the interface between IT and various business departments.

Ulrik Deichsel

Senior Consultant Business

Ulrik Deichsel is a results-oriented project manager with a background in strategy consulting and venture capital. He has successfully supervised the launches of numerous e-commerce projects, digital media portals and apps. With his rock-solid business planning skills, he has the right vision for designing digital business models which prevail against the competition. His focus areas include banks, telecommunication companies, commercial enterprises, electronics manufacturers and media companies. In addition to proving himself in his consulting career, Ulrik has shown entrepreneurial talent in the development of “txtr”, an e-book distribution platform which has now grown to be the leading European company in its field.

Adil Benseddik

Senior Consultant

Adil Benseddik is a highly experienced marketing and communication consultant with additional expertise in design and technology. He puts this know-how to work by providing interdisciplinary advice to his clients to help them achieve outstanding results. As part of his broad professional experience, Adil worked as head of internal communication for Accor Hotels, where he developed a corporate intranet. His experience also extends to governmental organizations, creating, for example, an international network for the Moroccan government.

Alexandra Breitenfeld

Senior User Experience

Alexandra Breitenfeld is an experienced designer of digital products and services with more than 10 years of experience. She designs experiences that create emotive connections between brands, products and the people that interact with them. She has developed products and services for large companies as well as start-ups in the field of automotive, telecommunication, healthcare and finance.

Caroline Hüttinger

Creative Lead Brand & Visual Design

Caroline supports companies in the development of strong corporate communications with consistent orientation to constantly changing market requirements. She creates sophisticated online as well as print campaigns which convince with structural clarity, creative precision and a better user experience. Tangible. Authentic. Let's get together to strengthen your brand.

Christina Laengner

Sales Expert

Christina seeks conversations with potential business partners, seeking to jointly identify areas where relevant innovation can be created. Christina has a long-standing history as a Client Partner with an industry focus in Financial Services.

Dr. Andras Rung

Senior Consultant User Experience

With over 12 years of experience, Dr. Andras Rung is Senior User Experience Consultant with a particular focus on financial services. He has led the user experience development of a number of significant projects, focusing on developing user-centered finance web sites, online banks, applications and financial software. Throughout his career, Andras has worked in several other fields (linguistics, sales, art, teaching, psychological research), all of which are closely connected to usability. Thanks to this varied experience, he has been able to master UX problems and develop evidence-based solutions that have been deeply thought through. He has fully mastered both theory and practice, and is a frequent author and speaker on topics related to User Experience and mobile design. In addition, Andras is a major advocate of the application of new technologies to create the next generation of UX.

Fabian Krenzler

Senior User Experience

Fabian is at home in the digital world. Based on his technical background and his ability to quickly learn and understand, his forte is reducing complex experiences to smart and customer-friendly solutions – solutions which fit best the business purpose and the consumer need. His extensive experience allows him to bridge business requirements, customer benefits and technical dependencies into a design that also hits conversion objectives. He will consider the smallest detail end2end, but never loses sight of the overarching objectives of both the business and customer.

Roland Pecsenye

Startup Investor & Thought Leader in the Finance domain

Roland's corporate credentials include the creation of a tech company which he built up to 300 people, with successful corporate exit while sustaining post-exit growth. His start-up credentials include current investment in a number of digital ventures.