Brussels, Belgium
Munich, Germany
Pula, Croatia
Abu Dhabi, UAE

A roadmap to make
corporates sucessful in the digital age

    days of research time
    models across innovation & transformation


    We have divided the 50+ tools and models into categories that will make it easy to find what you are looking for. Is your team ready to innovate your Business Model? Itching to upend your org-chart? Excited to discover your customers’ important but unmet needs?

    DX experts reveal the bulletproof blueprint that’s proven to deliver

    5x the success rate
    in 1/4 the time
    at 1/5 the cost
    with a 100x

    What others are saying about this book.



    How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

    Some of the topics covered in the book


    The Cold Hard Truth about how the world is changing


    The Real Secret to creating targeted innovation and blue oceans


    How to Kickstart a transformation project in a large organization


    How to identify a White Space with near-certainty


    A Concrete Roadmap
    to designing an environment where digital ambitions bloom


    The Keys to fostering an innovation


    How to leverage technology to reinvent your Business Model


    Successfully leading Digital Transformations

    And much, much more…

    The main authors

    Stefan F. Dieffenbacher

    Founder of Digital Leadership

    Stefan is an industry thought leader for digital innovation and transformation. He has led major digital programs for top 10 global firms across almost all sectors. He pairs boardroom-level strategy thinking and deep portfolio management experience with the ability to execute.

    Caroline Hüttinger

    Creative Lead Brand & Visual Design

    Caroline specializes in the development of strategic corporate design solutions and the creation of strong brands – with an aspiration to outstanding design.

    Douglas Lines

    Corporate Executive, Chartered Accountant South Africa, England and Wales, Alumni of Duke University

    Douglas is a deal-making expert who's led significant M&A transactions, a Business Leader who's built and led significant H1 and H2 businesses with portfolio values in excess of $8bn, and an innovator who likes to re-imagine the world we live in and who's successfully launched a global EdTech.

    Susanne M. Zaninelli

    Managing Director CULTURE CONTACT Munich * New York

    Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.


    Co-created by 42 amazing people

    Early readers of Creating Innovation helped with the creation of this book. They critiqued draft chapters, offered examples and insights, helped in the development of frameworks, models and approaches and supported the effort throughout the production

    Key contributors

    Sabine Pleva

    Germany’s Miss Brand & Communication Strategy

    Daniel Wörle

    Maximises your digital visibility

    Johannes Dott

    The brain behind the Online Marketing of this book

    Helge Tennø

    Passionate customer fanatic & global CX leader

    Final call

    KEEP UP !

    ©2021 Digital Leadership gmbh