We have just launched the most comprehensive guide to innovation: download it today!

CLAIM YOUR COPY NOW

tHE BOOK

The Only Book on Innovation you’ll ever need

Thought-leaders
contributed

60+

Pages
of contents

450+

Ready-to-use
tools & models

50+

Trusted by global companies

4.84

184 reviews

The only book on innovation you are ever going to need

Hear from our book readers

Customers Reviews

5 star
  77%
4 star
  13%
3 star
  4%
2 star
  2%
1 star
  3%
Richard Cobie, CEO

Reviewed on 12 July 2020

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 12 July 2020

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 12 July 2020

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 12 July 2020

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 12 July 2020

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

Your opinion matters a lot to us!

Share your thoughts with other readers!

What will you get ?

Our Bestseller in Numbers

450+
pages
of contents

50+
ready-to-use
tools & models

60+
thought-leaders
contributed

95+
illustrations
connecting the dots

  • The only end2end book on innovation and digital transformation bridging all the silos
  • Ready to be used in your workshops, including guiding questions and background comments
  • All connected by the UNITE frameworks that will help you bridge all the silos
  • Extensively tried & tested on innovation projects and some of the largest transformation initiatives globally!
FREE access to 50+ complimentary download packages covering the details with plenty of helpful background information (proudly made available OpenSource!)

Why don’t you take a sneak Preview?

Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.

Digital copy in a matter of few clicks

Meet the largest library of innovation and digital transformation tools on the internet

Plus the “First Full-Fledged Business model framework connecting all the dots”

a word from the main author
Stefan F. Dieffenbacher

I believe the purpose of all life is to evolve. For me personally it means to develop people and organizations. This is what this book is all about.

Let’s UNITE and create a world worth living in!
25+
years
of experience
100M+
portfolio
management
9+  
start-ups founded &
invested in
1.000+
workshops & keynotes
delivered globally

Led large scale projects with multi-million-$ impact for:

BMW, BNP Paribas, Deutsche Telekom, Epson, Etihad Etisalat, Hubert Burda Media, IBM, Jaguar, Linde, Mobily, 02, Pfizer, Sapient, Sky, VNG, Vodafone, et al.

90% of Innovation And Growth Projects Fail because They do not meet customer needs, miss the right setup and lack a cohesive end2end approach

Prevent failure with the only book on Innovation that bridges all the silos and a proven step-by-step approach with all the tools you are ever going to need!

And this exactly what we offer in this book, through:

01. The provenly best Practices and Strategies

60+ contributors
500+ years of collective exprience
10+ billion portfolio experience

02. Creating the right Setup to maximize Results

Understand your context, design the right setup &
lay the foundation for successful innovation

03. The UNITE Innovation Framework

An end2end approach bridging all the silos
The first full fledged Business Model Framework
A guide to fill the infamous strategy-execution gap

04. Key Exponential Growth Practises

Follow a proven scalable roadmap from business capabilities to operating model implementation.

05. Ready-to-use Tools & Canvases

Included 50+ tools, ready to be used in your workshops, including guiding questions and background comments

BONUS!

The 50+ UNITE models
are shared OpenSource and for FREE

Digital copy in a matter of few clicks

90% of Innovation And Growth Projects Fail because They do not meet customer needs, miss the right setup and lack a cohesive end2end approach

Prevent failure with the only book on Innovation that bridges all the silos and a proven step-by-step approach with all the tools you are ever going to need!

And this exactly what we offer in this book, through:

01. The provenly best Practices and Strategies

60+ contributors
500+ years of collective exprience
10+ billion portfolio experience

02. Creating the right Setup to maximize Results

Understand your context, design the right setup &
lay the foundation for successful innovation

03. The UNITE Innovation Framework

An end2end approach bridging all the silos
The first full fledged Business Model Framework
A guide to fill the infamous strategy-execution gap

04. Key Exponential Growth Practises

Follow a proven scalable roadmap from business capabilities to operating model implementation.

BONUS!

The 50+ UNITE models
are shared OpenSource and for FREE

05. Ready-to-use Tools & Canvases

Included 50+ tools, ready to be used in your workshops, including guiding questions and background comments

Digital copy in a matter of few clicks

When should you read this book ?

I want to…

Understand Innovation & Transformation across all silos

This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.

What will this book help you achieve?

  • Build the right context
  • Create blue oceans
  • Design innovation that matters
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid

Head of Marketing

I want to…

Lead initiatives to success

Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).

What will this book help you achieve?

  • Grow your leadership in the digital arena
  • Assess strategic moves effectively
  • Build the right portfolio
If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. Jürgen Aschenbrenner

Head of Innovation Portfolio

I want to…

Leverage the right methods in the right ways

We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.

What will this book help you achieve?

  • The right methods available for your work
  • Fill the strategy-execution gap
  • Do the right thing at the right time
With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas Grünzweig

Head of Engineering at Big Tech

When should you read this book ?

I want to…

Understand Innovation & Transformation across all silos

This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.

What will this book help you achieve?

  • Build the right context
  • Create blue oceans
  • Design innovation that matters
Frame 49 (34)
I want to…

Lead initiatives to success

Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).

What will this book help you achieve?

  • Grow your leadership in the digital arena
  • Assess strategic moves effectively
  • Build the right portfolio
Frame 49 (35)
I want to…

Leverage the right methods in the right ways

We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.

What will this book help you achieve?

  • The right methods available for your work
  • Fill the strategy-execution gap
  • Do the right thing at the right time
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid

Head of Marketing

If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. Jürgen Aschenbrenner

Head of Innovation Portfolio

With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas Grünzweig

Head of Engineering at Big Tech

What’s Inside?

Some Of The Key Growth Principles You’ll Learn Inside

Uncovering Opportunities

Most innovations fail because they do not find the right niche and target market.

In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
How :
  • The UNITE Jobs To Be Done customer promise canvas
  • The UNITE Value Proposition Canvas
  • The UNITE Business Model Environment Canvas
Chapter
3
Laying the Foundation for Innovation

Creating the prerequisites for success

Chapter
4
The UNITE Innovation Framework

How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck

Chapter
9
Putting it into Practice

How to kickstart an innovation or transformation initiative in a large organization

Successfully creating
Innovation

You’re ready to innovate your business, but where to start?

We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
How :
  • The UNITE Innovation Approach
  • The Growth Hacking Process
  • The UNITE Problem-Solution Fit
Chapter
3
Laying the Foundation for Innovation

Creating the prerequisites for success

Chapter
4
The UNITE Innovation Framework

How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck

Chapter
7
Business Model Innovation

Taming the beast

Lead Culture Change

Culture is arguably the #1 reason why most innovation and transformation efforts fail.

We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
How
  • The Culture Canvas
  • The Visible and Invisible Dimensions of Culture in Organizations
  • The UNITE Paradigm Shift in Leadership
Chapter
5
Organization & Governance

Designing an environment where your innovation ambitions can bloom

Chapter
6
Unlocking Culture

“Culture eats strategy for breakfast”

Design winning Business Models

Business Models Innovation is the most underexploited way of driving innovations.

Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
How :
  • The UNITE Business Model Framework
  • The UNITE Exponential Growth Canvas
  • The UNITE Operating Model Canvas
Chapter
7
Business Model Innovation

Taming the beast

Chapter
9
Putting it into Practice

How to kickstart an innovation or transformation initiative in a large organization

From Whiteboard to Reality

Every good business starts with a plan and a solid strategy.

Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
How :
  • The UNITE Strategy-Execution Framework
  • The UNITE Assessment of Strategic Moves
  • The Jobs-To-Be-Done Job Journey Navigator
Chapter
4
The UNITE Innovation Framework

How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck

Chapter
5
Organization & Governance

Designing an environment where your innovation ambitions can bloom

Chapter
9
Putting it into Practice

How to kickstart an innovation or transformation initiative in a large organization

Succeeding with Your Digital Transformation

To successfully drive transformation, you need to understand the what, where and how.

Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
How
  • The UNITE Assessment of Possible Strategic Moves
  • The UNITE Strategic Option Matrix
  • The 8-Step Process for Leading Change
Chapter
7
Business Model Innovation

Taming the beast

Chapter
8
Leading a Digital Transformation

A renewed understanding of digital transformation

What’s Inside?

Some Of The Key Growth Principles You’ll Learn Inside

Frame 49 (36)

Uncovering Opportunities

Most innovations fail because they do not find the right niche and target market.

In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
How :
  • The UNITE Jobs To Be Done customer promise canvas
  • The UNITE Value Proposition Canvas
  • The UNITE Business Model Environment Canvas
Chapter
3
Chapter
4
Chapter
9
Frame 49 (42)

Successfully creating
Innovation

You’re ready to innovate your business, but where to start?

We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
How :
  • The UNITE Innovation Approach
  • The Growth Hacking Process
  • The UNITE Problem-Solution Fit
Chapter
3
Chapter
4
Chapter
7
Frame 49 (43)

Lead Culture Change

Culture is arguably the #1 reason why most innovation and transformation efforts fail.

We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
How
  • The Culture Canvas
  • The Visible and Invisible Dimensions of Culture in Organizations
  • The UNITE Paradigm Shift in Leadership
Chapter
5
Chapter
6
Frame 49 (44)

Design winning Business Models

Business Models Innovation is the most underexploited way of driving innovations.

Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
How :
  • The UNITE Business Model Framework
  • The UNITE Exponential Growth Canvas
  • The UNITE Operating Model Canvas
Chapter
7
Chapter
9
Frame 49 (45)

From Whiteboard to Reality

Every good business starts with a plan and a solid strategy.

Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
How :
  • The UNITE Strategy-Execution Framework
  • The UNITE Assessment of Strategic Moves
  • The Jobs-To-Be-Done Job Journey Navigator
Chapter
4
Chapter
5
Chapter
9
Frame-49-46

Succeeding with Your Digital Transformation

To successfully drive transformation, you need to understand the what, where and how.

Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
How
  • The UNITE Assessment of Possible Strategic Moves
  • The UNITE Strategic Option Matrix
  • The 8-Step Process for Leading Change
Chapter
7
Chapter
8

questions to be answered

Table of contents

Introduction

Let's UNITE & create a world worth living in!

Unlocking Culture

“Culture eats strategy for breakfast”

Understanding Context

A new understanding of growth and change

Business Model Innovation

Taming the beast

Laying the Foundation for Innovation

Creating the prerequisites for success

Leading a Digital Transformation

A renewed understanding of digital transformation

The UNITE Innovation Framework

How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck

Putting it into Practice

How to kickstart an innovation or transformation initiative in a large organization

Organization & Governance

Designing an environment where your innovation ambitions can bloom

About

About Digital Leadership AG Get to know the lead authors & key contributors Acknowledgements

Get To Know The Lead Authors

Stefan F. Dieffenbacher

Founder and CEO of Digital Leadership
Stefan has led some of the largest innovation & transformation projects around the world.

He is an sought-after thought leader in the digital innovation and transformation industry and brings over 20 years of experience in the field.

He has led major digital programs for top-10 global firms across almost all sectors, strategizing, executing and growth-hacking digital ventures with the largest business cases exceeding €100m.

Caroline Hüttinger

Partner Experience Design, Digital Leadership
Caroline has been responsible for implementing some of the most successful experiencial design projects with large corporations & brands such as Audi, Amazon, Occhio and Parador.

Working alongside Stefan at Digital Leadership, she is responsible for leading Brand Development, Experience Design and Communication.

Our Co-Authors

Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.

Douglas is a deal-making expert who’s led significant M&A transactions. A Business Leader who’s built and led significant H1 and H2 businesses with portfolio values in excess of $8bn, and an innovator who likes to re-imagine the world we live in and who’s successfully launched a global EdTech.

Dr. Andreas Rein is a C-Level sparring partner and organizational development leader supporting organizations to go from whiteboard to reality.
Andreas has extremely broad experience, integrating a broad perspective across all disciplines. He has led countless large engagements as a leader, advisor and C-level sparring partner.

Our Key Contributors

Tara Dankel

Itinerant Philosopher,
Wordsmith

Sabine Pleva

Germany’s Miss Brand &
Communication Strategy

Martin König

Organizational
Transformation Coach

Martin Permantier

Author, Executive Advisor &
Founder of Short Cuts

Helge Tennø

Passionate customer fanatic
& global CX leader

Zhao Wang

Corporate Technology
Architect & Systems thinker

Karim Farris

Motion Designer,
Illustrator and Art Director

Simon Thiel

Executive Copywriter

Order Your Copy Now
and Get Instant Access to our 50+ models!

Digital Edition

PDF, EPUB, Kindle
4.9 rating
  • 450+ pages of content
  • Immediate access to 50+ models
  • All in one: PDF & eReader version

29 ,90

€39,90

Are you a Corporate customer?
Write to us if you need several copies
Downloadable models

Be among the first to receive a physical copy of our book

Pre-order a physical copy of the book, which will be available from October 2022

FAQ

Select your currency
EUR Euro
USD United States (US) dollar