The Only Book on Innovation you’ll ever need
Thought-leaders
contributed
60+
Pages
of contents
450+
Ready-to-use
tools & models
50+
Are you a Corporate customer?
Trusted by global companies
The only book on innovation you are ever going to need
Hear from our book readers
In “Laying the Foundation for Innovation,” the author delves into the crucial prerequisites for success
15 JuneŘŚ 2023
Stefan Dieffenbacher’s “How to Create Innovation” is a compelling book that explores the multifaceted nature of innovation and provides a roadmap for organizations looking to unleash their creative potential. Through a well-crafted table of contents, Dieffenbacher takes readers on a journey that covers various aspects of innovation and its implementation.
The book starts with an engaging introduction, urging readers to unite and strive towards creating a world worth living in. This sets the tone for the subsequent chapters, where Dieffenbacher dives into understanding the context of innovation, challenging conventional notions of growth and change.
In “Laying the Foundation for Innovation,” the author delves into the crucial prerequisites for success. This section offers valuable insights into creating an environment that nurtures innovation, allowing organizations to thrive in an increasingly dynamic landscape.
The centerpiece of the book is the UNITE Innovation Framework introduced in Chapter 4. Dieffenbacher outlines a systematic approach for organizations to drive innovation, leveraging their strengths and strategically creating new opportunities. This framework offers a valuable resource for leaders and decision-makers seeking a structured approach to innovation.
Dieffenbacher expands the scope of the book beyond organizational structures by delving into the significance of culture and governance in fostering innovation. He highlights the pivotal role of culture in determining an organization’s ability to innovate and presents practical strategies for aligning culture with innovation goals.
The book further explores the complexities of business model innovation, equipping readers with the necessary tools to navigate this challenging terrain. Additionally, Dieffenbacher provides insights into leading a successful digital transformation, offering a fresh perspective on this increasingly relevant topic.
In the final chapters, the author provides practical advice on putting the concepts into action, including training requirements and kickstarting innovation initiatives
The UNITE models aim to foster a movement where individuals and organizations unite to rethink how innovation and transformation are delivered.
8 JuneŘŚ 2023
The book “How to Create Innovation” introduces the UNITE (Understanding and Navigating Innovation and Transformation in Enterprises) models, which consist of over 50 tools, models, canvases, approaches, and frameworks designed to cover the entire domain of innovation and transformation. These models are provided free of charge on the website digitalleadership.com/UNITE, along with variations, usage instructions, examples, and print-ready versions for workshops.
The UNITE models aim to foster a movement where individuals and organizations unite to rethink how innovation and transformation are delivered. The book emphasizes the power of collaboration and the idea that when united, we can achieve more than the sum of our parts. The UNITE umbrella encourages a collective effort to drive innovation and transformation in a target-oriented way, leveraging strengths, creating Blue Oceans (new market spaces), and moving beyond reliance on luck.
The back side of the book highlights the methodology, models, setup, and cultural prerequisites necessary for successfully creating innovation. It emphasizes that organizations can benefit from the UNITE frameworks for innovation and digital transformation, enabling them to overcome challenges and achieve desired outcomes. The book covers all domains of innovation and transformation, including understanding context, laying the foundation, core frameworks, organization and governance, unlocking culture, demystifying business model innovation, and practical implementation.
Overall, “How to Create Innovation” aims to equip readers with the tools and knowledge needed to drive successful digital innovation and transform organizations. It emphasizes the importance of unity, collaboration, and a targeted approach to innovation, while providing practical guidance and resources through the UNITE models.
Covering diverse topics such as culture, business model innovation, and digital transformation
5 JuneŘŚ 2023
This comprehensive guide provides a roadmap for success, covering diverse topics such as culture, business model innovation, and digital transformation, empowering readers to create meaningful outcomes in today’s rapidly changing world.
What will you get ?
Our Bestseller in Numbers
- The only end2end book on innovation and digital transformation bridging all the silos
- Ready to be used in your workshops, including guiding questions and background comments
- All connected by the UNITE frameworks that will help you bridge all the silos
- Extensively tried & tested on innovation projects and some of the largest transformation initiatives globally!
FREE access to 50+ complimentary download packages covering the details with plenty of helpful background information (proudly made available OpenSource!)
Why don’t you take a sneak Preview?
Digital copy in a matter
of few clicks
When should you read this book ?
I want to…
Understand Innovation & Transformation across all silos
This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.
What will this book help you achieve?
- Build the right context
- Create blue oceans
- Design innovation that matters
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid
Head of Marketing
I want to…
Lead initiatives to success
Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).
What will this book help you achieve?
- Grow your leadership in the digital arena
- Assess strategic moves effectively
- Build the right portfolio
If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. JĂĽrgen Aschenbrenner
Head of Innovation Portfolio
I want to…
Leverage the right methods in the right ways
We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.
What will this book help you achieve?
- The right methods available for your work
- Fill the strategy-execution gap
- Do the right thing at the right time
With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas GrĂĽnzweig
Head of Engineering at Big Tech
When should you read this book ?
I want to…
Understand Innovation & Transformation across all silos
This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.
What will this book help you achieve?
- Build the right context
- Create blue oceans
- Design innovation that matters
I want to…
Lead initiatives to success
Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).
What will this book help you achieve?
- Grow your leadership in the digital arena
- Assess strategic moves effectively
- Build the right portfolio
I want to…
Leverage the right methods in the right ways
We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.
What will this book help you achieve?
- The right methods available for your work
- Fill the strategy-execution gap
- Do the right thing at the right time
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid
Head of Marketing
If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. JĂĽrgen Aschenbrenner
Head of Innovation Portfolio
With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas GrĂĽnzweig
Head of Engineering at Big Tech
What’s Inside?
Some Of The Key Growth Principles You’ll Learn Inside
Uncovering Opportunities
Most innovations fail because they do not find the right niche and target market.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
Successfully creating
Innovation
You’re ready to innovate your business, but where to start?
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
Lead Culture Change
Culture is arguably the #1 reason why most innovation and transformation efforts fail.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
Design winning Business Models
Business Models Innovation is the most underexploited way of driving innovations.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
From Whiteboard to Reality
Every good business starts with a plan and a solid strategy.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Succeeding with Your Digital Transformation
To successfully drive transformation, you need to understand the what, where and how.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
What’s Inside?
Some Of The Key Growth Principles You’ll Learn Inside
Uncovering Opportunities
Most innovations fail because they do not find the right niche and target market.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
Successfully creating
Innovation
You’re ready to innovate your business, but where to start?
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
Lead Culture Change
Culture is arguably the #1 reason why most innovation and transformation efforts fail.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
Design winning Business Models
Business Models Innovation is the most underexploited way of driving innovations.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
From Whiteboard to Reality
Every good business starts with a plan and a solid strategy.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Succeeding with Your Digital Transformation
To successfully drive transformation, you need to understand the what, where and how.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
questions to be answered
Ultimately the rate of change inside of your organization has to match (and hopefully exceed) the rate of change in the market relevant to yoy. How? Leverage the lessons from this book and apply the provenly most effective strategies to your specific business model and initiative. You can either grow from a small cell, or directly start out with a larger unit.
In hundreds of different ways, they all provide a structure for organizations to assess different dimensions
and meaningfully respond to any innovation or digital transformation
challenges.
And, to answer the second question, even though theory is the lighthouse leading the way,
every model is
ready to be used in your workshops
and business processes to get fast and concrete
results.
This book has been written by
60+ contributors and industry thought leaders
from all over the world. In
addition, we at Digital Leadership have delivered
dozens of projects and programs since 2010
for globally
leading organizations and start
–
ups. So this book covers the essence of what we collectively learned. Btw
if you need help with your initiative,
contact us
. This is what we do here every day.
Most importantly:
build the right context
. Most organizations fail to understand in which
Horizon
they are
playing and
how to set themselves up for success. There are several critical elements beyond:
- limiting your initiatives to areas where you can leverage core or ideally differentiating capabilities
- identifying important but unmet customer needs and
- building a culture fit for innovation are just a few critical buil ding blocks to get right.
Failure is part of innovation and digital transformation. But a significant failure percentage is often a sign of more fundamental
challenges.
If you apply the
UNITE approach and models
correctly, you should see timelines shorten, budgets shrink,
all while drastically improving the investment security. If you want expert help, we
are also happy to
partner with you on any relevant change initiative.
Contact us
if you are interested.
What business domain does this book apply to and how can I know your framework will work in my case?
Uniquely, the
UNITE models
provide a comprehensive way of thinking and working, encompassing all
business domains and spanning an initiative’s entire lifecycle.
Simply put, the UNITE appro
ach shows you what to use, how to use it and how everything fits together
—
addressing the most critical challenge of innovators everywhere.
By the way,
UNITE stands for ”
Understanding and Navigating Innovation & Transformation in Enterprises.”
Table of contents
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
Organization & Governance
Designing an environment where your innovation ambitions can bloom
About
About Digital Leadership AG Get to know the lead authors & key contributors Acknowledgements
Digital copy in a matter
of few clicks
Get To Know The Lead Authors
Stefan F. Dieffenbacher
Founder and CEO of Digital Leadership
Stefan has led some of the largest innovation & transformation projects around the world.
He is an sought-after thought leader in the digital innovation and transformation industry and brings over 20 years of experience in the field.
He has led major digital programs for top-10 global firms across almost all sectors, strategizing, executing and growth-hacking digital ventures with the largest business cases exceeding €100m.
He is an sought-after thought leader in the digital innovation and transformation industry and brings over 20 years of experience in the field.
He has led major digital programs for top-10 global firms across almost all sectors, strategizing, executing and growth-hacking digital ventures with the largest business cases exceeding €100m.
Caroline HĂĽttinger
Partner Experience Design, Digital Leadership
Caroline has been responsible for implementing some of the most successful experiencial design projects with large corporations & brands such as Audi, Amazon, Occhio and Parador.
Working alongside Stefan at Digital Leadership, she is responsible for leading Brand Development, Experience Design and Communication.
Working alongside Stefan at Digital Leadership, she is responsible for leading Brand Development, Experience Design and Communication.
Our Co-Authors
Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.
Douglas is a deal-making expert who’s led significant M&A transactions. A Business Leader who’s built and led significant H1 and H2 businesses with portfolio values in excess of $8bn, and an innovator who likes to re-imagine the world we live in and who’s successfully launched a global EdTech.
Dr. Andreas Rein is a C-Level sparring partner and organizational development leader supporting organizations to go from whiteboard to reality.
Andreas has extremely broad experience, integrating a broad perspective across all disciplines. He has led countless large engagements as a leader, advisor and C-level sparring partner.
Our Key Contributors
Tara Dankel
Itinerant Philosopher,
Wordsmith
Sabine Pleva
Germany’s Miss Brand &
Communication Strategy
Martin König
Organizational
Transformation Coach
Martin Permantier
Author, Executive Advisor &
Founder of Short Cuts
Helge Tennø
Passionate customer fanatic
& global CX leader
Zhao Wang
Corporate Technology
Architect & Systems thinker
Karim Farris
Motion Designer,
Illustrator and Art Director
Simon Thiel
Executive Copywriter
Tara Dankel
Itinerant Philosopher,
Wordsmith
Sabine Pleva
Germany’s Miss Brand &
Communication Strategy
Martin König
Organizational
Transformation Coach
Martin Permantier
Author, Executive Advisor &
Founder of Short Cuts
Helge Tennø
Passionate customer fanatic
& global CX leader
Zhao Wang
Corporate Technology
Architect & Systems thinker
Karim Farris
Motion Designer,
Illustrator and Art Director
Simon Thiel
Executive Copywriter
Order Your Copy Now
and Get Instant Access to our 50+ models!
Digital Edition
PDF , EPUB , Kindle
€
29,
95
€39,90
Are you a Corporate customer?
Write to us if you need several copies
FAQ
If you want to get a
holistic
and
end2end understanding
of innovation and digital transformation, then this
book is for you.
This book
is thus
an excellent choice for innovation and digital transformation leaders,
start
–
ups, C
–
level executives and generally anybody passionate about innovation and digitalization. The
book is on purpose written in a highly visual and straightforward way and is easy
to
read through.
We created the
UNITE framework
(
in short for
„
Understanding and Navigating Innovation & Transformation
in Enterprises
“
) to work for everyone, providing a comprehensive innovation guide, that encompasses all
business domains, and spans the entire lifecycle of an initiative. Simply put, the
UNITE approach
will show
you
what to use, how to use it and how everything fits together
—
addressing the most critical challenges
of innovators everywhere
You can download the book both
as an :
-
- ePub format (for any mobile phone or tablet), eReader (such as Kindle) and as a
- PDF – both single – page and double – page view
How to Create
Innovation
is the first holistic and end2end book on innovation. We thus do not focus on one
specific aspect of innovation, but rather present the most
comprehensive overview of the best ways to
create innovation
and
digital transformation.
- 450+ pages of content
- Immediate access to 50+ models
- PDF & eReader version
This book has been written by 60+ contributors and industry thought leaders from all over the world. In
addition, we at Digital Leadership have delivered
dozens of projects and programs since 2010
for globally
leading organizations and start
–
ups. We have delivered numerous success stories
–
ask us if you are
interested
! We may not be able to share all the details due to confidentiality reasons.
Digital:
If you order a digital copy of the book, you will receive it immediately.
Physical: Our printer has promised us delivery of the books by latest 12 of October, so – depending on your shipping address – you can expect the book a few days after
Physical: Our printer has promised us delivery of the books by latest 12 of October, so – depending on your shipping address – you can expect the book a few days after
Book How to Create Innovation