The ADKAR Change Management Model
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Durch die Zusammenarbeit mit einigen der größten globalen Unternehmen der Welt hat sich Stefan Dieffenbacher als Vordenker der Branche im Bereich Innovation und Transformation etabliert.
Caroline Hüttinger ist eine erfahrene Brand & Experience Leaderin, die Erfahrungen mit einigen der angesehensten Unternehmen auf dem Markt gesammelt hat
Susanne Zaninelli ist eine führende Autorität auf dem Gebiet des kulturellen Wandels. Sie hat Projekte des organisatorischen Wandels für wichtige Akteure auf der ganzen Welt geleitet.
Andreas Rein ist Flow-Maker und Organisationsentwickler, der Unternehmen von der Strategie bis zur agilen Umsetzung unterstützt.
Sascha Martini ist ein erfahrender Unternehmensführer, der die Entwicklung von Angeboten auf Weltniveau an der Schnittstelle zwischen Kreativität, Technologie und Innovation geleitet hat.
Adam ist ein erfahrener Transformations- und Digitalisierungsexperte. Er leitete für internationale Organisationen große Projekte an der Schnittstelle zwischen IT und Business
What the download contains
- The UNITE Navigator , offering an overview of all UNITE models
- The ADKAR Model for Change Management
- The 8 steps for Change from Kotter providing an alternative perspective
- Lewin's change management model
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
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Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
Any tool or framework that makes change easier and more-likely to be successful is valuable. The ADKAR Model takes large change initiatives and envisions them as a collection of discrete smaller changes.
The smaller projects are easier to manage, and when taken as a whole, result in the larger change the organization needs.
How It Works
1. Awareness: identifying the problems or
2. Desire: communicating the benefits of the change and addressing any concern
3. Knowledge: providing the knowledge and skills required to make the change
4. Ability: practice and implementation
5. Reinforcement: monitoring progress and taking steps to ensure that the change is sustainable
What is the goal of the model?
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