The UNITE Stakeholder Map

The UNITE Stakeholder maps help you understand the different perspectives and needs of stakeholders, and to develop strategies for engaging and managing them effectively.
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What the download contains

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  • The UNITE Navigator, offering an overview of all UNITE models
  • The UNITE Stakeholder Matrix and example
  • The UNITE Stakeholder Map Structure
  • The RASCI Matrix Matrix and example as to help you work out in more depth how you handle the stakeholders
  • The UNITE Innovation Team Structure

Organizes your stakeholders into a manageable chart.
Ensures that you’re giving the right attention where needed.
Communicates clearly your business’s responsibilities to outside entities.
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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

Our projects and decisions can have effects we don’t consider early on. Stakeholder mapping is used to understand the different perspectives and needs of stakeholders, and to develop strategies for engaging and managing them effectively.

If we use Stakeholder mapping correctly, it lets us do the following:
  • Easily identify our key stakeholders
  • Assess stakeholders’ level of interest, influence, and impact
  • Communicate and build relationships
  • Anticipate and manage potential conflicts
  • Monitor and evaluate stakeholders’ engagement

How It Works

With a stakeholder map, we want to identify stakeholders and consider which ones we want to Keep Informed, Keep as Customers, Use as Collaborators, and Monitor.

Each stakeholder is some combination of those interests, and we can chart their connections to our organization using a four-quadrant matrix.
This map lets you see how important each stakeholder is and how much power they have over your operations relative to the other stakeholders.

As your business expands, the Stakeholder map gets revised – some stakeholders will have changing roles, while new ones appear and previous ones no longer are of concern.

What is the goal of the model?

The goal of the Stakeholders Map is to understand and organize all the outside entities that have interest and influence over your business.

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Founder & Managing Director of Digital Leadership

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