Exclusive Innovation Event & Book Launch


of March
Trustsquare AG Poststrasse 5-7 8001 Zürich
Near Paradeplatz!


Join us and discover the most effective methods of creating innovation in today’s fast-paced and ever-changing business environment. Learn more about the end-to-end innovation process, honed by 60+ industry thought-leaders. Listen to our expert panellists discuss the latest breakthroughs in innovative technology. And network with other forward-thinking change-makers looking to make a real difference.
FREE entrance
FREE digital copy of the book Apero included!

Doors open:


Event starts:


Apero from:


About the book

Create innovation in a target-oriented way, leverage your strengths, create Blue Oceans and overcome luck.

We have seen timelines shorten, budgets shrink, all while drastically improving the investment security. How to Create Innovation is the first book that covers all domains, goes from whiteboard to reality and includes the Internet’s largest library of tools to make it real.


18:00 Doors Open
18:30 Welcome
  • Book intro & background
  • 5x surprising insights on innovation & digital transformation based on the book’s research
  • Panel discussion
  • How to create innovation successfully?
  • How to overcome the biggest challenges?
19:45 Apero

Your hosts & panelists

Stefan F. Dieffenbacher

Lead author of the book & innovation veteran
Stefan is the lead author of How to Create Innovation and the research initiative that backs it involving more than 60 industry experts and academics globally.
Stefan is a global industry thought leader in the innovation and transformation space. In his role as a digital executive, game changer and strategist, he has led digital change programs for top 5 firms across almost all sectors globally.

Marc Degen

Book contributor & founder of Trust Square

Markus Kienberger

ex-Country CEO Google, Management Consultant

Chetan Tolia

Head of UBS Next, the venture and innovation unit of UBS

Adam D. Wisniewski

Partner at Digital Leadership

Tobias Bergtholdt

Practice Lead – Financial Services at Amazon Web Services (AWS)
FREE entrance
FREE digital copy of the book Apero included!