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  • INNOVATION & TRANSFORMATION

    How will you win in the `20s?

    Upgrade, transform or innovate?

    Depending on your goals, the means to get there will vary substantially, as will the returns.

    > To upgrade, you need to accelerate your existing business.

    > To transform is an incremental change involving at least one component of your business model.

    > To innovate is a radical change, requiring entirely new ways of thinking & doing.

    What do you want to achieve?

    What do you want to achieve?

    Depending on your goal, you will have substantially different expectations, objectives & returns.

    How to win in the 20s
    Upgrade the business
    • 0 to 12 month
    • Objective: optimize existing business
    • Return: modest (single digit % improvement)
    How to win in the 20s
    Transform the business
    • 12 to 36 month
    • Objective: pursue new opportunities
    • Return: moderate (double digit % improvement)
    How to win in the 20s
    Innovate the business
    • 36 to 72 month
    • Objective: break new ground
    • Return: high (triple digit % improvement)
    expected-window-of-returns-text

    What do you want to achieve?

    Depending on your goal, you will have substantially different expectations, objectives & returns.

    Upgrade the business

    > 0 to 12 month

    > Objective: optimize existing business

    > Return: modest (single digit % improvement)

    Transform the business

    > 12 to 36 month

    > Objective: pursue new opportunities

    > Return: moderate (double digit % improvement)

    Innovate the business

    > 36 to 72 month

    > Objective: break new ground

    > Return: high (triple digit % improvement)

    What got you here won’t get you there

    If it did, you’d already be a Digital Leader.

    If you want to change your future, you’ll need to change your approach. In short, you need to differentiate between upgrade, transform and innovate.

    You’ll need to be smarter, more competitive, more innovative.

    And you may need to disrupt yourself, before somebody else does.

    How will you win in the ’20s?

    How do you meet your objective?

    To change your business, you must change your approach. Each horizon requires its own ways of thinking & doing.

    yellow horizon
    Upgrade the business
    • Location: Within the existing business
    • Approach: Process management
    • Methodology: Six Sigma, Kaizen
    • Success measures: Margins, productivity
    yellow horizon
    Transform the business
    • Location: Initially separate to test, then implement viable changes internally
    • Approach: Testing central hypotheses; development of market prototype
    • Methodology: Design Thinking, MVP, StageGate
    • Success measures: Milestones, test metrics
    yellow horizon
    Innovate & build a new business
    • Approach: Agile; Minimum Viable Product (MVP); managing uncertainty; prioritizing risk, pivoting
    • Methodology: Customer Development, MVP, Design Thinking
    • Location: Separated from existing business
    • Success measures: Learning and growth metrics
    expected-window-of-returns-text

    How do you meet
    your objective?

    To change your business, you must change your approach. Each horizon requires its own ways of thinking & doing.

    Upgrade the business

    > Location: Within the existing business

    > Approach: Process management

    > Methodology: Six Sigma, Kaizen

    > Success measures: Margins, productivity

    Transform the business

    > Location: Initially separate to test, then implement viable changes internally

    > Approach: Testing central hypotheses; development of market prototype

    > Methodology: Design Thinking, MVP, StageGate

    > Success measures: Milestones, test metrics

    Innovate & build a new business

    > Approach: Agile; Minimum Viable Product (MVP); managing uncertainty; prioritizing risk, pivoting

    > Methodology: Customer Development, MVP, Design Thinking

    > Location: Separated from existing business

    > Success measures: Learning and growth metrics

    How we work

    Strategic thinking, hands-on doing.

    Product development, customer experience, agility, testing & pivoting, effective integration & execution.

    Digital innovation & implementation – all in one, end2end & with the entrepreneurial spirit required.

    Our experience; our success

    Examples of key projects we have led on all three horizons

    red-horizon
    Upgrade the business
    • Managed the digital strategy & entire redesign for a top 10 global bank
    • Led the digital channels relaunch for a leading global telco
    • Led the intranet relaunch for a fortune 500 company
    red-horizon
    Transform the business
    • Led the Go-to-Market for a complex B2B SaaS software
    • Developed the product architecture & concept for a B2B2C SaaS software & brought it to market
    • Led the corporate design, branding & communication for the entire European product line of a global top 10 Internet brand across Europe
    red-horizon
    Innovate the business
    • Created & went live with the first digital pharmacy in the world to also sell prescription medication online
    • Developed an entirely new proposition & app to sell mortgage credits, receiving stellar ratings from customers
    • Invested in & growth-hacked a startup in the B2B events space that is now valued in the high 8-figure range
    expected-window-of-returns-text

    Our Experience; Our Success

    Examples of key projects we have led on all three horizons

    Upgrade the business

    > Managed the digital strategy & entire redesign for a top 10 global bank

    > Led the digital channels relaunch for a leading global telco

    > Led the intranet relaunch for a fortune 500 company

    Transform the business

    > Led the Go-to-Market for a complex B2B SaaS software

    > Developed the product architecture & concept for a B2B2C SaaS software & brought it to market

    > Led the corporate design, branding & communication for the entire European product line of a global top 10 Internet brand across Europe

    Innovate the business

    > Created & went live with the first digital pharmacy in the world to also sell prescription medication online

    > Developed an entirely new proposition & app to sell mortgage credits, receiving stellar ratings from customers

    > Invested in & growth-hacked a startup in the B2B events space that is now valued in the high 8-figure range

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