The book is on sale now. Be the first to buy it

CLAIM YOUR COPY NOW
  • en
  • de
  • The Jobs-To-Be-Done Job Journey Navigator

    The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.
    pdf image

    8 PDF

    We have compiled all models
    in easy-to-use PDF format

    rating image

    4.9

    Rating of users’ reviews who
    have applied it in their business

    download image

    755

    Users have shared and
    downloaded the model

    Proudly developed & shared by

    What the download contains

    section image

    • The Jobs-to-be-Done Job Journey Navigator
    • The UNITE Jobs-to-be-Done Template for defining Customer Criteria
    • The UNITE Innovation Approach | Overview
    • The UNITE Innovation Approach | Stage 2
    • The UNITE Overview of the Jobs-to-be-Done process, helping you understand at what stage and in what context you will work on Jobs-to-be-Done
    • Overview of the entire UNITE Business Model Framework, helping you understand the role of customers and their Jobs-to-be-Done in context

    Provides a straightforward best practice on portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    0
    Rated 0 out of 5
    0 out of 5 stars (based on 0 reviews)
    Excellent0%
    Very good0%
    Average0%
    Poor0%
    Terrible0%

    There are no reviews yet. Be the first one to write one.

    4.8

    135 reviews

    Share Your thoughts on the
    “UNITE Portfolio Allocation Model"

    Customers Reviews

    5 star
      77%
    4 star
      13%
    3 star
      4%
    2 star
      2%
    1 star
      3%
    Richard Cobie, CEO

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

    Janette Lavalier, Innovation Professor and Consultant

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

    Karl Meckel, Change Development Manager

    Reviewed on 18 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

    Franz Hellstrom, Head of Culture

    Reviewed on 2 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

    Satoru Fukuda, Chief Strategy Officer

    Reviewed on 13 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

    Your opinion matters a lot to us!

    Share your thoughts with other readers!

    Services in which we apply this model

    We successfully apply the models we created in our services
    Innovation Services – Digital Leadership AG

    Innovation

    We support organizations to grow their innovation capability globally.

    Learn More
    Digital Transformation Services – Digital Leadership AG

    Digital Transformation

    The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

    Learn More

    Thousands of organizations leverage the UNITE models - these are some of them ...

    Why we use it

    Discovering your customer’s important but unmet needs through Jobs-to-be-Done is a process of interviewing and analysis that allows you to develop solutions with full confidence that the product or service you are building solves an important problem. But making meaning out of a lot of data can be difficult. The Job Journey Navigator will help.

    How It Works

    The Job Journey Navigator by Venbridge allows you to visualize the most important metrics for a job relative to how important they are to customers and how satisfied the customers are with current solutions.

    After you’ve developed a list of approximately 15-150 criteria based on qualitative interviewing, and asked customers to rank these criteria with a quantitative survey, you can take that data and put it in a visualization like the one here. This makes the insights of your work immediately accessible and actionable to the team. Specifically, it helps the team see the spaces of opportunity, where importance (the blue line) is high, but satisfaction (the red line) is low.
    The Job Journey Navigator allows you to identify places to prioritize as you begin to develop solutions. With this detailed understanding of your customer’s most important but underserved needs, your team has now identified the biggest innovation opportunities.

    What is the goal of the model?

    Finding the gaps. The best place to innovate is where a need for a particular job is high, but satisfaction with current solutions is low. This is a ready-made market just waiting for you. Use the Job Journey Navigator to find these fruitful gaps.

    JTBD Statement + Map

    The Jobs-to-be-Done Statement and Map allow you to outline the important but unmet needs that your customer wants to have solved.

    Discover this model →
    JTBD Statement + Map

    PS + MVP Scorecard

    These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...

    Discover this model →
    PS + MVP Scorecard

    Value Proposition Canvas

    The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

    Discover this model →
    Value Proposition Canvas

    Related categories

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

    Need help with your project?

    We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

    Stefan F. Dieffenbacher

    Founder & Managing Director of Digital Leadership

    Related tools & models

    REL
    ATED

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …

    [nps-computy]
    <div class="nps"> <div class="zagolovok-nps">We appreciate your feedback</div> <form method="post" id="nps-computy" action="javascript:void(null);" onsubmit="call(5,'https://digitalleadership.com')"> <div class="question-container"> <div class="desc-nps"><div class="sa-desc">How likely are you to recommend our website to a friend or colleague ?</div> </div> <div class="validationError" style="display:none">The question is mandatory</div> <div class="nps-radios" > <input type="radio" id="radio-0" name="radio" value="0" > <label for="radio-0"> <div class="index i0">0</div> </label> <input type="radio" id="radio-1" name="radio" value="1"> <label for="radio-1"> <div class="index i1">1</div> </label> <input type="radio" id="radio-2" name="radio" value="2"> <label for="radio-2"> <div class="index i2">2</div> </label> <input type="radio" id="radio-3" name="radio" value="3"> <label for="radio-3"> <div class="index i3">3</div> </label> <input type="radio" id="radio-4" name="radio" value="4"> <label for="radio-4"> <div class="index i4">4</div> </label> <input type="radio" id="radio-5" name="radio" value="5"> <label for="radio-5"> <div class="index i5">5</div> </label> <input type="radio" id="radio-6" name="radio" value="6"> <label for="radio-6"> <div class="index i6">6</div> </label> <input type="radio" id="radio-7" name="radio" value="7"> <label for="radio-7"> <div class="index i7">7</div> </label> <input type="radio" id="radio-8" name="radio" value="8"> <label for="radio-8"> <div class="index i8">8</div> </label> <input type="radio" id="radio-9" name="radio" value="9"> <label for="radio-9"> <div class="index i9">9</div> </label> <input type="radio" id="radio-10" name="radio" value="10"> <label for="radio-10"> <div class="index i10">10</div> </label> </div> </div> <div class="nps-input-forms"> <div class="textarea"> <div class="title-nps"><div class="sa-desc sa-ans">What could we do to improve your experience ?</div><span class="chto"><div></div></span> </div> <textarea cols="30" rows="3" class="nps-textarea" name="problems" required></textarea> </div> <input type="hidden" name="action" value="nps_computy_ajax"> <input type="hidden" name="url_page" value="https://digitalleadership.com/unite/jobs-to-be-done/navigator/"> <div class="clear"> <button name="button" type="submit" class="nps-submit"><span class="spin"></span>Submit</button> </div> </div> </form> <div id="results-nps"></div> <div id="youbil-computy">We have your feedback already, thank you for your valuable input</div> </div>