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  • The UNITE Perspectives On Strategy – A Framework For Strategic Thinking

    This critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central questions of strategic design.
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    • The UNITE perspectives on strategy – a framework for strategic thinking
    • The UNITE Building Blocks of Digitalization as to give you the background on what Digitalization truly entails
    • Overview of the entire UNITE Business Model Framework, helping you understand the role of Business Modelling in context

    Provides a straightforward best practice on portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
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    Customers Reviews

    5 star
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    Richard Cobie, CEO

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

    Janette Lavalier, Innovation Professor and Consultant

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

    Karl Meckel, Change Development Manager

    Reviewed on 18 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

    Franz Hellstrom, Head of Culture

    Reviewed on 2 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

    Satoru Fukuda, Chief Strategy Officer

    Reviewed on 13 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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    Services in which we apply this model

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    Innovation Services – Digital Leadership AG

    Innovation

    We support organizations to grow their innovation capability globally.

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    Digital Transformation Services – Digital Leadership AG

    Digital Transformation

    The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

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    Thousands of organizations leverage the UNITE models - these are some of them ...

    Why we use it

    Most organizations do not consider all of the key dimensions of strategy. This straightforward but highly effective model allows you to gain a holistic perspective and start on a solid foundation.

    How It Works

    Use the UNITE perspectives on strategy as a basis for your thinking or use it in a workshop. Follow the four critical perspectives of what you want to do, what is relevant to do, what you should do, and what you can do.

    Thinking about the UNITE perspectives on strategy helps us shift the paradigm of our thinking: innovation and transformation initiatives are not limited to one process or part—rather we have to consider a much more holistic picture.
    If you stick to a much more limited view on strategy, you may see a good deal of action, but you will ultimately get limited change, and you will end up with a lack of lasting results.

    What is the goal of the model?

    Successful strategy design. Strategy is not limited to one perspective or layer of your business. The UNITE perspectives on strategy encourage us to consider all key perspectives on strategy and reflect on our organizational and strategic design at a more profound level.

    3 Horizons Portfolio Allocation

    Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation ...

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    3 Horizons Portfolio Allocation

    Business Intention

    This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project.

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    Business Intention

    Digitalization Building Blocks

    The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

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    Digitalization Building Blocks

    Environment Canvas

    You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger ...

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    Environment Canvas

    Value Disciplines

    The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

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    Value Disciplines

    Related categories

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

    Need help with your project?

    We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

    Stefan F. Dieffenbacher

    Founder & Managing Director of Digital Leadership

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