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The UNITE Horizons of Growth

The UNITE Horizons of Growth are a breakthrough model that allows organizations to understand the three levels on which growth happens. Uniquely, this model demonstrates not only the “what,” but also the “how” and “where.”

Learn how the UNITE Horizons of Growth apply to every organization and industry

Understand what is required to create success within each Horizon of Growth

Consider where you are in your organization, and what still needs to be done, in order to improve results

What the download contains

  • The UNITE Horizons of Growth
  • The UNITE Horizons of Growth Matrix (mapped against the Business Model)
  • The UNITE Horizons of Growth “how to”: a deep breakdown along 25 criteria how to lead growth across each Horizon
  • The UNITE Business Capability Map
  • The UNITE Operating Model Canvas
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of Business Modelling in context
What People Are Saying

Why we use it:

Most organizations use the same approach to create systemic change as they do to make progress on their core operations. This does not work and is the root cause why innovations routinely fail. Every company grows in 3 separate horizons and each of those horizons has tools, processes, and mindsets that are unique them. This idea is at the core of How to Create Innovation.


Change operates in companies on three levels, or horizons. On the level of everyday business (Horizon 1), incremental improvements optimize and streamline systems. On the second level (Horizon 2), step-change transformation seeks to change one part of your business in a more significant way and manage the ripple effects which that creates in other parts of the business. The most significant level of change (Horizon 3) is innovation, which typically moves beyond the established business to create a totally new product or business model.

The UNITE Horizons of Growth outlines the necessary approaches, tools, management strategies, and goals for each horizon.

Using the UNITE Horizons of Growth supports you in achieving your goals in a number of key ways: it helps situate you in your specific context, it is pivotal to understanding what it specifically takes for growth to happen, it helps allocate funds among growth initiatives, and it reminds an organization that its tactics should differ according to what it is trying to achieve.

What is the goal of the model?

Managing growth across all 3 Horizons effectively. Most digital transformations and innovation initiatives fail because companies apply Horizon 1 approaches to a Horizon 2 or 3 challenge. As we show in How to Create Innovation, understanding the necessary distinction between these 3 Horizons of Growth is the prerequisite for success.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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