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  • The UNITE Value Proposition Canvas

    The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that you can design an elegant and effective solution. FREE DOWNLOAD Proudly shared open source
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    What the download contains

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    • The UNITE Value Proposition Canvas
    • The UNITE Business Model Canvas
    • Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Value Proposition in context

    Provides a straightforward best practice on portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
    Answers the question of ownership
    Provides guidelines to your best practice portfolio allocation
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    Richard Cobie, CEO

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

    Janette Lavalier, Innovation Professor and Consultant

    Reviewed on 15 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

    Karl Meckel, Change Development Manager

    Reviewed on 18 July 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

    Franz Hellstrom, Head of Culture

    Reviewed on 2 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

    Satoru Fukuda, Chief Strategy Officer

    Reviewed on 13 Aug 2022

    5.0 out of 5 stars Recommended as a purchase, worth the investment!

    We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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    Services in which we apply this model

    We successfully apply the models we created in our services
    Innovation Services – Digital Leadership AG

    Innovation

    We support organizations to grow their innovation capability globally.

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    Digital Transformation Services – Digital Leadership AG

    Digital Transformation

    The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

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    Thousands of organizations leverage the UNITE models - these are some of them ...

    Why we use it

    Many people begin innovation with a product but discover when they launch that no one wants or needs what they have created. Through the Jobs-to-be-Done (JTBD) framework, we center the customer’s needs and ensure that the product/solution you design will respond to a specific job they need to get done.

    How It Works

    The Value Proposition Canvas has three sides.
    The Customer Profile in the center of the canvas allows you to get into your customer’s head and thus clarify their Job to be Done from both functional and psychological perspectives.

    The Product Value Map on the left helps you define how you intend to create value for that customer given their unmet needs. The ultimate objective is to achieve fit between the Customer Profile and the Product Value Map. You have achieved that fit once the product solves a clear Job to be Done.
    The Substitutes section outlines what people are currently using to solve their Job to be Done and identifies inertias and obstacles that might prevent them from switching, even if your solution is superior. Your product is competing against other products that meet customers’ deeper needs in entirely different ways. Gaining a customer means not only offering a superior solution but overcoming their resistance to trying something new.

    What is the goal of the model?

    That’s easy: A happy customer. Happy customers ensure your company’s success, and you make customers happy by providing a solution to a problem that they need solved. This can only be achieved by placing the customer at the center of the process, understanding their needs and iterating your product until it perfectly meets their needs.

    BMI Patterns

    The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

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    BMI Patterns

    Business Model Canvas

    A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.

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    Business Model Canvas

    Elevator Pitch structure

    The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch ...

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    Elevator Pitch structure

    Growth-Hacking process

    The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

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    Growth-Hacking process

    JTBD Customer Promise Cards

    The Customer Promise Canvas allows you to spin your most significant innovation opportunities into initial solutions and rank these. Further ...

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    JTBD Customer Promise Cards

    JTBD Job Journey Navigator

    The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and ...

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    JTBD Job Journey Navigator

    JTBD Statement + Map

    The Jobs-to-be-Done Statement and Map allow you to outline the important but unmet needs that your customer wants to have solved.

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    JTBD Statement + Map

    Pirate Metrics Funnel

    The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach ...

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    Pirate Metrics Funnel

    PS + MVP Scorecard

    These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...

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    PS + MVP Scorecard

    Value Disciplines

    The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

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    Value Disciplines

    Related categories

    The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

    Need help with your project?

    We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!

    Stefan F. Dieffenbacher

    Founder & Managing Director of Digital Leadership

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