The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve, so that you can design an elegant and effective solution.
- The UNITE Value Proposition Canvas
- The UNITE Business Model Canvas
- Overview of the entire UNITE Business Model Framework, which helps you understand the role of the Value Proposition in context
What People Are Saying
"The UNITE Value Proposition Canvas is a powerful tool to drive towards product-market fit. And it is fully integrated into the UNITE Business Model Framework!"
"The model gives you a very valuable perspective: your value proposition and the needs of your customers at a glance."
Head of Marketing
"The UNITE Business Model Innovation tools are the first full-fledged Business Model Framework. I have never got so much value from one book!"
"The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!"
Armin van Boutaren
Innovation Project Leader
HOW IT WORKS
That’s easy: A happy customer. Happy customers ensure your company’s success, and you make customers happy by providing a solution to a problem that they need solved. This can only be achieved by placing the customer at the center of the process, understanding their needs and iterating your product until it perfectly meets their needs.
Related tools & models
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …
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How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.