The Only Book on Innovation you’ll ever need
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The only book on innovation you are ever going to need
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Great compendium of strategies, models and canvases for digital transformation and innovation !
9 Oktober، 2022
Got the digital kindle edition, which definitely helpful to browse and search through the vast amount of content. Great charts and models… recommended for everyone in (digital) innovation and transformation.
Contains valuable information
5 Oktober، 2022
I have read many books on leadership, but this is one of the most comprehensive I have read, as it has a lot of valuable information. I found the information proposed by the authors very complete and I also liked the approach proposed by them. I highly recommend this complete guide.
Clear knowledge about technological innovation
4 Oktober، 2022
How to Create Innovation is the kind of book that, in my opinion, everyone should read. Talking from personal experience, discovering opportunities and successfully executing them is extremely hard, and the best way to “take the leap” is by gathering information and borrowing/implementing these kinds of strategies to make the best with the resources and time available.
Stefan Dieffenbacher and colleagues developed this book by mixing experience with knowledge, the type of book that requires many readings to fully understand some of the concepts. A great approach they take surrounding digital innovation, in my opinion, the future in evolution.
Overall, a good fit for people looking to expand their knowledge about business and technology.
Outstanding read!
1 Oktober، 2022
How To Create Innovation is, as the title says, an ultimate guide to creating ultimate strategies and business models to create and develop innovation and digital transformation.
This book leads you in education read regarding what conforms to innovation, what are its drivers, how to approach it as a company, and why it has become the way it is today. Then, you will learn the step-by-step solution called UNITE Innovation Approach, were it mainly tells you in a highly descriptive manner how to confront innovation and transformation. To add, understand why it’s important to have an entrepreneurial culture in the workplace, to have the mindset and predetermined drive to lead your work towards change. Finally, what business model is optimal for your company to drive and adapt yourself to innovation, and how to lead a digital transformation.
The book truly blew my mind. I have a little experience in the business area but this helped me understand innovative companies even more and how they are as successful as they are today. The book I would say was intriguing offering structural content, like the ultimate guide that it is, to approach innovation and digital transformation. One thing I may say is that this book is more inclined to businessmen/women looking to increase the added value to their company and how they can do that by adapting to innovation and the digital world. I loved the content, as a business person and I highly recommend it!
Effective guidebook for budding business leaders
29 September، 2022
The book is fully packed with important information regarding the refining of innovative ideas. The author has written this book considering all his experiences as he successfully founded many startups. He has penned down all the necessary things that an entrepreneur should consider while planning an idea. The good thing about the book is that he has explained things using pictorial representations as well as practical solutions which can help understand things better.
A very useful book for all people new to businesses as it directs your thinking to the right direction and focuses on the points which are often ignored in similar books written by other authors. I would highly recommend this book!
What will you get ?
Our Bestseller in Numbers
- The only end2end book on innovation and digital transformation bridging all the silos
- Ready to be used in your workshops, including guiding questions and background comments
- All connected by the UNITE frameworks that will help you bridge all the silos
- Extensively tried & tested on innovation projects and some of the largest transformation initiatives globally!
FREE access to 50+ complimentary download packages covering the details with plenty of helpful background information (proudly made available OpenSource!)
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Digital copy in a matter
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Meet the largest library of innovation and digital transformation tools on the internet
Plus the “First Full-Fledged Business model framework connecting all the dots”
a word from the main author Stefan F. Dieffenbacher
I believe the purpose of all life is to evolve. For me personally it means to develop people and organizations. This is what this book is all about.
Let’s UNITE and create a world worth living in!
Let’s UNITE and create a world worth living in!
25+
years
of experience
of experience
100M+
portfolio
management
management
9+
start-ups founded & invested in
1.000+
workshops & keynotes delivered globally
Led large scale projects with multi-million-$ impact for:
BMW, BNP Paribas, Deutsche Telekom, Epson, Etihad Etisalat, Hubert Burda Media, IBM, Jaguar, Linde, Mobily, 02, Pfizer, Sapient, Sky, VNG, Vodafone, et al.
90% of Innovation And Growth Projects Fail because They do not meet customer needs, miss the right setup and lack a cohesive end2end approach
Prevent failure with the only book on Innovation that bridges all the silos and a proven step-by-step approach with all the tools you are ever going to need!
And this exactly what we offer in this book, through:
01. The provenly best Practices and Strategies
60+ contributors
500+ years of collective exprience
10+ billion portfolio experience
02. Creating the right Setup to maximize Results
Understand your context, design the right setup &
lay the foundation for successful innovation
03. The UNITE Innovation Framework
An end2end approach bridging all the silos
The first full fledged Business Model Framework
A guide to fill the infamous strategy-execution gap
04. Key Exponential Growth Practises
Follow a proven scalable roadmap from business capabilities to operating model implementation.
05. Ready-to-use Tools & Canvases
Included 50+ tools, ready to be used in your workshops, including guiding questions and background comments
Digital copy in a matter
of few clicks
90% of Innovation And Growth Projects Fail because They do not meet customer needs, miss the right setup and lack a cohesive end2end approach
Prevent failure with the only book on Innovation that bridges all the silos and a proven step-by-step approach with all the tools you are ever going to need!
And this exactly what we offer in this book, through:
01. The provenly best Practices and Strategies
60+ contributors
500+ years of collective exprience
10+ billion portfolio experience
02. Creating the right Setup to maximize Results
Understand your context, design the right setup &
lay the foundation for successful innovation
03. The UNITE Innovation Framework
An end2end approach bridging all the silos
The first full fledged Business Model Framework
A guide to fill the infamous strategy-execution gap
04. Key Exponential Growth Practises
Follow a proven scalable roadmap from business capabilities to operating model implementation.
05. Ready-to-use Tools & Canvases
Included 50+ tools, ready to be used in your workshops, including guiding questions and background comments
Digital copy in a matter
of few clicks
When should you read this book ?
I want to…
Understand Innovation & Transformation across all silos
This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.
What will this book help you achieve?
- Build the right context
- Create blue oceans
- Design innovation that matters
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid
Head of Marketing
I want to…
Lead initiatives to success
Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).
What will this book help you achieve?
- Grow your leadership in the digital arena
- Assess strategic moves effectively
- Build the right portfolio
If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. Jürgen Aschenbrenner
Head of Innovation Portfolio
I want to…
Leverage the right methods in the right ways
We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.
What will this book help you achieve?
- The right methods available for your work
- Fill the strategy-execution gap
- Do the right thing at the right time
With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas Grünzweig
Head of Engineering at Big Tech
When should you read this book ?
I want to…
Understand Innovation & Transformation across all silos
This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.
What will this book help you achieve?
- Build the right context
- Create blue oceans
- Design innovation that matters
I want to…
Lead initiatives to success
Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).
What will this book help you achieve?
- Grow your leadership in the digital arena
- Assess strategic moves effectively
- Build the right portfolio
I want to…
Leverage the right methods in the right ways
We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.
What will this book help you achieve?
- The right methods available for your work
- Fill the strategy-execution gap
- Do the right thing at the right time
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid
Head of Marketing
If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. Jürgen Aschenbrenner
Head of Innovation Portfolio
With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas Grünzweig
Head of Engineering at Big Tech
What’s Inside?
Some Of The Key Growth Principles You’ll Learn Inside
Uncovering Opportunities
Most innovations fail because they do not find the right niche and target market.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
How :
- The UNITE Jobs To Be Done customer promise canvas
- The UNITE Value Proposition Canvas
- The UNITE Business Model Environment Canvas
Chapter
3
Laying the Foundation for Innovation
Creating the prerequisites for success
Chapter
4
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Chapter
9
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
Successfully creating
Innovation
You’re ready to innovate your business, but where to start?
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
How :
- The UNITE Innovation Approach
- The Growth Hacking Process
- The UNITE Problem-Solution Fit
Chapter
3
Laying the Foundation for Innovation
Creating the prerequisites for success
Chapter
4
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Chapter
7
Business Model Innovation
Taming the beast
Lead Culture Change
Culture is arguably the #1 reason why most innovation and transformation efforts fail.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
How
- The Culture Canvas
- The Visible and Invisible Dimensions of Culture in Organizations
- The UNITE Paradigm Shift in Leadership
Chapter
5
Organization & Governance
Designing an environment where your innovation ambitions can bloom
Chapter
6
Unlocking Culture
“Culture eats strategy for breakfast”
Design winning Business Models
Business Models Innovation is the most underexploited way of driving innovations.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
How :
- The UNITE Business Model Framework
- The UNITE Exponential Growth Canvas
- The UNITE Operating Model Canvas
Chapter
7
Business Model Innovation
Taming the beast
Chapter
9
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
From Whiteboard to Reality
Every good business starts with a plan and a solid strategy.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
How :
- The UNITE Strategy-Execution Framework
- The UNITE Assessment of Strategic Moves
- The Jobs-To-Be-Done Job Journey Navigator
Chapter
4
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Chapter
5
Organization & Governance
Designing an environment where your innovation ambitions can bloom
Chapter
9
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
Succeeding with Your Digital Transformation
To successfully drive transformation, you need to understand the what, where and how.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
How
- The UNITE Assessment of Possible Strategic Moves
- The UNITE Strategic Option Matrix
- The 8-Step Process for Leading Change
Chapter
7
Business Model Innovation
Taming the beast
Chapter
8
Leading a Digital Transformation
A renewed understanding of digital transformation
What’s Inside?
Some Of The Key Growth Principles You’ll Learn Inside
Uncovering Opportunities
Most innovations fail because they do not find the right niche and target market.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
How :
- The UNITE Jobs To Be Done customer promise canvas
- The UNITE Value Proposition Canvas
- The UNITE Business Model Environment Canvas
Chapter
3
Chapter
4
Chapter
9
Successfully creating
Innovation
You’re ready to innovate your business, but where to start?
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
How :
- The UNITE Innovation Approach
- The Growth Hacking Process
- The UNITE Problem-Solution Fit
Chapter
3
Chapter
4
Chapter
7
Lead Culture Change
Culture is arguably the #1 reason why most innovation and transformation efforts fail.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
How
- The Culture Canvas
- The Visible and Invisible Dimensions of Culture in Organizations
- The UNITE Paradigm Shift in Leadership
Chapter
5
Chapter
6
Design winning Business Models
Business Models Innovation is the most underexploited way of driving innovations.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
How :
- The UNITE Business Model Framework
- The UNITE Exponential Growth Canvas
- The UNITE Operating Model Canvas
Chapter
7
Chapter
9
From Whiteboard to Reality
Every good business starts with a plan and a solid strategy.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
How :
- The UNITE Strategy-Execution Framework
- The UNITE Assessment of Strategic Moves
- The Jobs-To-Be-Done Job Journey Navigator
Chapter
4
Chapter
5
Chapter
9
Succeeding with Your Digital Transformation
To successfully drive transformation, you need to understand the what, where and how.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
How
- The UNITE Assessment of Possible Strategic Moves
- The UNITE Strategic Option Matrix
- The 8-Step Process for Leading Change
Chapter
7
Chapter
8
questions to be answered
Ultimately the rate of change inside of your organization has to match (and hopefully exceed) the rate of change in the market relevant to yoy. How? Leverage the lessons from this book and apply the provenly most effective strategies to your specific business model and initiative. You can either grow from a small cell, or directly start out with a larger unit.
In hundreds of different ways, they all provide a structure for organizations to assess different dimensions
and meaningfully respond to any innovation or digital transformation
challenges.
And, to answer the second question, even though theory is the lighthouse leading the way,
every model is
ready to be used in your workshops
and business processes to get fast and concrete
results.
This book has been written by
60+ contributors and industry thought leaders
from all over the world. In
addition, we at Digital Leadership have delivered
dozens of projects and programs since 2010
for globally
leading organizations and start
–
ups. So this book covers the essence of what we collectively learned. Btw
if you need help with your initiative,
contact us
. This is what we do here every day.
Most importantly:
build the right context
. Most organizations fail to understand in which
Horizon
they are
playing and
how to set themselves up for success. There are several critical elements beyond:
- limiting your initiatives to areas where you can leverage core or ideally differentiating capabilities
- identifying important but unmet customer needs and
- building a culture fit for innovation are just a few critical buil ding blocks to get right.
Failure is part of innovation and digital transformation. But a significant failure percentage is often a sign of more fundamental
challenges.
If you apply the
UNITE approach and models
correctly, you should see timelines shorten, budgets shrink,
all while drastically improving the investment security. If you want expert help, we
are also happy to
partner with you on any relevant change initiative.
Contact us
if you are interested.
What business domain does this book apply to and how can I know your framework will work in my case?
Uniquely, the
UNITE models
provide a comprehensive way of thinking and working, encompassing all
business domains and spanning an initiative’s entire lifecycle.
Simply put, the UNITE appro
ach shows you what to use, how to use it and how everything fits together
—
addressing the most critical challenge of innovators everywhere.
By the way,
UNITE stands for ”
Understanding and Navigating Innovation & Transformation in Enterprises.”
Table of contents
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
Organization & Governance
Designing an environment where your innovation ambitions can bloom
About
About Digital Leadership AG Get to know the lead authors & key contributors Acknowledgements
Zurück
Weiter
Digital copy in a matter
of few clicks
Get To Know The Lead Authors
Stefan F. Dieffenbacher
Founder and CEO of Digital Leadership
Stefan has led some of the largest innovation & transformation projects around the world.
He is an sought-after thought leader in the digital innovation and transformation industry and brings over 20 years of experience in the field.
He has led major digital programs for top-10 global firms across almost all sectors, strategizing, executing and growth-hacking digital ventures with the largest business cases exceeding €100m.
He is an sought-after thought leader in the digital innovation and transformation industry and brings over 20 years of experience in the field.
He has led major digital programs for top-10 global firms across almost all sectors, strategizing, executing and growth-hacking digital ventures with the largest business cases exceeding €100m.
Caroline Hüttinger
Partner Experience Design, Digital Leadership
Caroline has been responsible for implementing some of the most successful experiencial design projects with large corporations & brands such as Audi, Amazon, Occhio and Parador.
Working alongside Stefan at Digital Leadership, she is responsible for leading Brand Development, Experience Design and Communication.
Working alongside Stefan at Digital Leadership, she is responsible for leading Brand Development, Experience Design and Communication.
Our Co-Authors
Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.
Douglas is a deal-making expert who’s led significant M&A transactions. A Business Leader who’s built and led significant H1 and H2 businesses with portfolio values in excess of $8bn, and an innovator who likes to re-imagine the world we live in and who’s successfully launched a global EdTech.
Dr. Andreas Rein is a C-Level sparring partner and organizational development leader supporting organizations to go from whiteboard to reality.
Andreas has extremely broad experience, integrating a broad perspective across all disciplines. He has led countless large engagements as a leader, advisor and C-level sparring partner.
Our Key Contributors
Tara Dankel
Itinerant Philosopher,
Wordsmith
Sabine Pleva
Germany’s Miss Brand &
Communication Strategy
Martin König
Organizational
Transformation Coach
Martin Permantier
Author, Executive Advisor &
Founder of Short Cuts
Helge Tennø
Passionate customer fanatic
& global CX leader
Zhao Wang
Corporate Technology
Architect & Systems thinker
Karim Farris
Motion Designer,
Illustrator and Art Director
Simon Thiel
Executive Copywriter
5/5Patrick Cramer
Business Development Manager
5/5Fernando Alvarez
CFO
5/5Nadia Alessandri
Creative Director
5/5Nikos Kamarikos
Head of Digital Transformation
5/5Galyna Eksvard
Business School Professor
Order Your Copy Now
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FAQ
If you want to get a
holistic
and
end2end understanding
of innovation and digital transformation, then this
book is for you.
This book
is thus
an excellent choice for innovation and digital transformation leaders,
start
–
ups, C
–
level executives and generally anybody passionate about innovation and digitalization. The
book is on purpose written in a highly visual and straightforward way and is easy
to
read through.
We created the
UNITE framework
(
in short for
„
Understanding and Navigating Innovation & Transformation
in Enterprises
“
) to work for everyone, providing a comprehensive innovation guide, that encompasses all
business domains, and spans the entire lifecycle of an initiative. Simply put, the
UNITE approach
will show
you
what to use, how to use it and how everything fits together
—
addressing the most critical challenges
of innovators everywhere
You can download the book both
as an :
-
- ePub format (for any mobile phone or tablet), eReader (such as Kindle) and as a
- PDF – both single – page and double – page view
How to Create
Innovation
is the first holistic and end2end book on innovation. We thus do not focus on one
specific aspect of innovation, but rather present the most
comprehensive overview of the best ways to
create innovation
and
digital transformation.
- 450+ pages of content
- Immediate access to 50+ models
- PDF & eReader version
This book has been written by 60+ contributors and industry thought leaders from all over the world. In
addition, we at Digital Leadership have delivered
dozens of projects and programs since 2010
for globally
leading organizations and start
–
ups. We have delivered numerous success stories
–
ask us if you are
interested
! We may not be able to share all the details due to confidentiality reasons.
Digital:
If you order a digital copy of the book, you will receive it immediately.
Physical: Our printer has promised us delivery of the books by latest 12 of October, so – depending on your shipping address – you can expect the book a few days after
Physical: Our printer has promised us delivery of the books by latest 12 of October, so – depending on your shipping address – you can expect the book a few days after
Book How to Create Innovation
