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The Only Book on Innovation you’ll ever need

What’s Inside?
  • More than 400 pages of contents
  • The only end2end book on innovation and digital transformation bridging all the silos
  • Backed by the largest database of innovation & transformation models on the entire Internet!
  • Co-authored by over 60 thought leaders
  • Tried & tested on some of the largest projects globally!
How to create Innovation book

Sign Up to Receive the Book Early
and Get Instant Access to our +50 models!

LAUNCH DATE 15th of July
  • Be among the first to receive the book!
  • Instant access and for FREE download of the 50+ UNITE models
  • We will send you the book to your e-mail on the day it comes out!
PRE-ORDER DIGITAL

Digital Copy
€39,90
€23,90

Pre-order the book and get instant FREE access to all 50+ UNITE models!

LAUNCH DATE 15TH OF JULY
  • Be among the first to receive the book!
  • Instant access and for FREE download of the 50+ UNITE models
  • We will send you the book to your e-mail on the day it comes out!
LIMITED TIME OFFER

Digital Copy
FREE with share

Share the book on Social Media to:

  • Get instant FREE access to all +50 UNITE models
  • Be among the first ones to receive it via email on the day it comes out
PRE-ORDER PHYSICAL

Physical Copy
€49,95

Sign-up to to get notified when we launch and get instant FREE access to all 50+ UNITE models!

Hear From Others Who Have Already Read The Book

Hear what others who have consumed the expert content inside our book have said.

Trusted by global companies

INSIDE THE BOOK

Some Of The Key Growth Principles You’ll Learn Inside:

Uncover Opportunities

Most innovations fail because they do not find the right niche and target market.

In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.

Successfully creating Innovation

You’re ready to start innovating and transforming your business, but where do you start?

We break down all of the key pieces you need to understand: from identifying the right innovation area, to achieving Solution/Market fit, testing and growth hacking your venture, and much, much more!

From Whiteboard to Reality

Every good business & product starts with a plan and a solid strategy.

Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the famous strategy-execution gap.

Lead Culture Change

Culture is arguably the #1 reason why most innovation and transformation efforts fail.

We invite you to systematically understand, design, challenge and rethink your organization's culture. And we support you with all the tools to make Culture actionable.

Design winning Business Models

Business Models Innovation is the most underexploited way of driving innovations.

Supported by the UNITE Business Model Framework, you’ll learn everything about Value-, Business- and Operating Model management you truly need to know. And you will learn how to drive exponential growth.

Succeeding with Your Digital Transformation

To successfully drive transformation, you need to understand the what, where and how.

Supported by the UNITE models, you will learn how to identify change and get your business- and operating setup perfectly reconfigured. Follow a proven roadmap to success from business capabilities to operating model implementation.

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    Our Bestseller’s Numbers

    What will you sign up for?
    • Over 400 pages of contents
    • The only end2end book on innovation and digital transformation bridging all the silos
    • Featuring 50+ ready-to-use tools, models & canvases
    • 95 compelling illustrations connecting the dots

    • FREE access to 50+ complimentary download packages covering the details with plenty of helpful background information (proudly made available OpenSource!)
    • Ready to be used in your workshops, including guiding questions and background comments

    • Co-authored by over 60 leading international thought leaders
    • All connected by the UNITE frameworks that will help you bridge all the silos
    • Extensively tried & tested on innovation projects and some of the largest transformation initiatives globally!

    Get instant access to our 50+ models and pre-order the book!

    LAUNCH DATE 15th of July
    • Be among the first to receive the book!
    • Instant access and for FREE download of the 50+ UNITE models
    • We will send you the book to your e-mail on the day it comes out!
    PRE-ORDER DIGITAL

    Digital Copy
    €39,90
    €23,90

    Pre-order the book and get instant FREE access to all 50+ UNITE models!

    LAUNCH DATE 15TH OF JULY
    • Be among the first to receive the book!
    • Instant access and for FREE download of the 50+ UNITE models
    • We will send you the book to your e-mail on the day it comes out!
    LIMITED TIME OFFER

    Digital Copy
    FREE with share

    Share the book on Social Media to:

    • Get instant FREE access to all +50 UNITE models
    • Be among the first ones to receive it via email on the day it comes out
    PRE-ORDER PHYSICAL

    Physical Copy
    €49,95

    Sign-up to to get notified when we launch and get instant FREE access to all 50+ UNITE models!

    Get To Know The Lead Authors

    Stefan F. Dieffenbacher

    Founder and CEO of Digital Leadership
    Stefan has led some of the largest innovation & transformation projects around the world.

    He is an sought-after thought leader in the digital innovation and transformation industry and brings over 20 years of experience in the field.

    He has led major digital programs for top-10 global firms across almost all sectors, strategizing, executing and growth-hacking digital ventures with the largest business cases exceeding €100m.

    Caroline Hüttinger

    Partner Experience Design, Digital Leadership
    Caroline has been responsible for implementing some of the most successful experiencial design projects with large corporations & brands such as Audi, Amazon, Occhio and Parador.

    Working alongside Stefan at Digital Leadership, she is responsible for leading Brand Development, Experience Design and Communication.

    Our Co-Authors

    Douglas is a deal-making expert who’s led significant M&A transactions.

    A Business Leader who’s built and led significant H1 and H2 businesses with portfolio values in excess of $8bn, and an innovator who likes to re-imagine the world we live in and who’s successfully launched a global EdTech.
    Innovation requires a mindset that enables us to cope with a complex and chaotic environment.

    To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.

    Our Key Contributors

    Plus Over 40+ Other Contributors

    Uncover The Best Strategies & Model Practical Battle-Tested Approaches On Innovation.

    A key feature of this book is increasing the investment security of innovation projects. Currently over 90% of all innovation projects are outright FAILURES.

    How to Create Innovation is for all types of organizations & enterprises and it allows you to follow a proven and tried and tested framework that some of the largest companies in the world follow for success.

    Expert Advice & Guidance From Over 60+ Thought Leaders.

    We’ve amassed some of the best experts across all industries that understand all aspects of growing and scaling a business.

    From strategy to execution and filled with unique insights and war stories, you will be ensured to know that the best of the best have collaborated to bring you this complete innovation book. And this is the only book on innovation that is fully supported by all the tools you are ever going to need.

    The only book on Innovation you are ever going to need.

    The Ultimate Guide To Digital Innovation – FREE for the first 10k people
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