How to Create Innovation

Einundsechzig Menschen haben dieses Buch geschrieben.

Vier Autoren, sechs Key Contributors und einundfünfzig Mitwirkende — Praktikerinnen und Praktiker von BMW, IBM, Microsoft, Merck, Red Hat, Ringier und dem Europäischen Parlament, die jeweils eine Arbeitsmethode beigetragen haben statt einer Meinung.

Die Autoren

Deren Namen auf dem Umschlag stehen

Stefan F. Dieffenbacher

Founder & CEO, Digital Leadership

Stefan is an industry thought leader for digital innovation and transformation. He has led major digital programs for top-10 global firms across almost all sectors. He pairs boardroom-level strategic thinking and deep portfolio management experience with the ability to execute.

For all of us this book was a multi-year journey of professional growth and development. We hope it’s going to support you and your organization in a similar way!

Douglas Lines

Corporate Executive, Chartered Accountant

A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.

Having grown and managed significant businesses within all three pillars of ‘Grow’, ‘Transform’ and ‘Innovate’, working on this book has allowed me to connect the dots and shown me new ways of thinking.

Caroline Hüttinger

Partner Experience Design, Digital Leadership

Caroline has had the pleasure of working for both start-ups and leading brands such as Audi, Amazon, BNP and Occhio. A powerful brand is critical to winning the favor of customers and earning their loyalty. Caroline is driven by passion and an aspiration for outstanding design.

Susanne M. Zaninelli

Founder & Managing Director, Culture Contact

Susanne is a global culture expert who works with her team as a consultant, trainer, coach and speaker for global players. She has also led organizational change projects for developing the cultural mindset to innovatively co-create in a radically changing work culture 4.0.

To create innovation, we must start with our mindset and our culture: How do we see the world, the value of work, the purpose of business?

Xing

Die Key Contributors

Die ganze Kapitel geprägt haben

Rubab Zafar Chaudhry

Partner, Digital Leadership

Digital Marketing ace with over a decade of experience building a digital-first culture at international corporations. Rubab is adept at creating and implementing client-centred, lucrative campaigns, aimed at improving the brand.

Sabine Pleva

Independent Consultant, Marke und Kommunikation

WHY: Make brand (owner) & employer (brands) happy again. HOW: By creating something new, you need to bring the (hidden) best out of the existing. WHAT: Brand- and Communication strategies.

Of course you can try to be successful using isolated and quick fixes, but — as the word says — it’s only a quick fix.

Zhao Wang

Head of InnovationLab, Co-founder & CTO

An ambitious and enthusiastic technology leader. Determined and thrive at the intersection of innovation, technology, and business to drive strategic changes.

We wanted to develop an overarching concept which incorporates collective achievement to expand the frontier.

Tara Dankel

Founder and CEO of Candor

At Candor, we are excited about amplifying ideas. Through editing, media consulting, and process coaching, we help expert knowledge reach audiences hungry for change.

«Creativity is a wild mind and a disciplined eye.» — Dorothy Parker

Karim Farris

Freelance Motion Graphic Designer, KFStudios

I’m a Brussels based motion designer, illustrator and art director. Today I work with the biggest companies in town, mainly as an animator and art director.

I believe imagination and creativity can change the world. That’s what we wanted to demonstrate in this book through our illustrations and designs!

Helge Tenno

Customer Experience Director, Merck

Have been a passionate customers fanatic for two decades.

Every customer engagement is unpredictable, as it is by its nature a chain of unknowable actions and reactions.

Die Mitwirkenden

Alle, die eine Methode beigetragen haben

Einundfünfzig Praktikerinnen und Praktiker haben ein Modell, eine Kapitelprüfung oder eine Arbeitsweise beigetragen. Wer eine Notiz hinterlassen hat, warum es dieses Buch gibt, wird unter seinem Namen zitiert.

Sascha Martini

Partner for Innovation & Digital Transformation

Martin König

Organizational Transformation Coach

Martin Permantier

Entrepreneur, author and keynote speaker

Let’s shape corporate identities with attitude and values!

Andreas Rein

Agile Coach, Author, Accredited Kanban Trainer

In a world where the winner takes it all, you can only play to win. There will be no second place.

Andras Rung

Founder & CEO, Ergománia Ltd

Working on the book was like working with an orchestra. The whole process was — at times — complex and tedious, but resulted in a beautiful piece of work.

Marc Degen

Serial Entrepreneur

Change is the only constant. Accept what’s happening, adapt and enjoy the ride!

Alexis Terrée

Business Coach, Full of Joy

Companies have huge trouble framing challenges correctly. They tend to frame new products in solutions and not in solving important but underserved customer needs.

Constanze Buchheim

Managing Partner @ i-potentials

Markus Frick

Director Information Management

From my point of view, innovation is a critical leadership topic. Yet many companies fail to encourage innovation before a project even starts.

Michael Leibfried

Senior Solution Architect

Silicon Valley isn’t a place, it’s a state of mind.

Alexander Bloß

Head of attempto lab

Instead of having to read many books and assemble the process yourself, this book contains all the information you need summed up and easily explained.

Jürgen Aschenbrenner

General Manager Life Science

A completely undervalued success factor is the will to change. This unconditional will can sometimes be even more powerful than all other tools combined.