Contributors

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The Authors

Authors

Susanne is a global culture expert who works with her team as a consultant, trainer, coach and speaker for global players. She has also led organizational change projects for developing the cultural mindset to innovatively co-create in a radically changing work culture 4.0.

SUSANNE M. ZANINELLI

Founder & Managing Director, Founder of Culture Contact

Stefan is an industry thought leader for digital innovation and transformation. He has led major digital programs for top-10 global firms across almost all sectors. He pairs boardroom-level strategic thinking and deep portfolio management experience with the ability to execute.

STEFAN F. DIEFFENBACHER

Founder & CEO, Digital Leadership

Key Contributors

Key
Contributors

Iʼm a Brussels based motion designer, illustrator and art director. Today I work with the biggest companies in town, mainly as an animator and art director, I would like to expand my physical horizons and internationalise my work because I believe imagination and creativity can change the world.

KARIM FARRIS

Freelance Motion Graphic Designer, KFStudios

WHY: Make brand (owner) & employer (brands) happy again. HOW: By creating something new, you need to bring the (hidden) best out of the existing. Constructive, substantial, efficient, collaborative, smart, creative. WHAT: Brand- and Communication strategies.

SABINE PLEVA

Independent Consultant, Marke und Kommunikation

An ambitious and enthusiastic technology leader. Determined and thrive at the intersection of innovation, technology, and business to drive strategic changes.

ZHAO WANG

Head of InnovationLab Co-founder, CTO
Ringier AG Luxnova Suisse GmbH

Author

Caroline has had the pleasure of working for both start-ups and leading brands such as Audi, Amazon, BNP and Occhio. A powerful brand is critical to winning the favor of customers and earning their loyalty. Caroline is driven by passion and an aspiration for outstanding design.

CAROLINE HÜTTINGER

Partner Experience Design, Digital Leadership

Contributors

Contributor

Dr. Shane McWhorter is a UX-driven executive, psychologist, physicist, educator and is honored to have served many organizations as their UX champion.

SHANE MCWHORTER

UX Executive Director, Digital Experience Strategy

Contributors

Contributor

Digital Marketing ace with over a decade of experience building a digital-first culture at international corporations. Rubab is adept at creating and implementing client-centred, lucrative campaigns, aimed at improving the brand.

RUBAB ZAFAR CHAUDHRY

Partner, Digital Leadership

Contributors

Contributor

Digital Product Designer, Service Design & UX Expert, Managing Consultant.

RALF WEINGARTNER

Strategic Designer & UX Management

Contributors

Contributor

Strategic goals and achievements oriented serial entrepreneur and impact-driven angel investor.

ROLAND PECSENYE

Serial founder & entrepreneur

Contributors

Contributor

Tech leader experienced in transitioning software and service businesses to the Cloud.

GERALD KROMER

CEO, ASC Technologies AG

Contributors

Contributor

Flow Maker. Flight Levels Guide. LEAN Agile Coach. Relationship Intelligence Architect. Critical Empiricist.

ANDREAS REIN

Agile Coach. Author. Accredited Kanban Trainer

Contributors

Contributor

Marc urges to eliminate complexity by simplifying reality with striving technologies as an entrepreneur, trusted advisor, and board member.

MARC DEGEN

Serial Entrepreneur

Contributors

Contributor

A CXO strategy advisor and moderator on a wide range of challenges in the areas of strategy, innovation, emerging technologies, and digital transformation.

SHADI YOUNES

Tech Investor/Co-Founder

Contributors

Author

SUSANNE M. ZANINELLI

Founder & Managing Director, Founder of Culture Contact

Contributors

Contributor

Have been a passionate customers fanatic for two decades.

HELGE TENNO

Customer Experience Director for Global Human Health at Merck

Contributors

Contributor

An ambitious and enthusiastic technology leader. Determined and thrive at the intersection of innovation, technology, and business to drive strategic changes.

ZHAO WANG

Head of InnovationLab Co-founder, CTO
Ringier AG Luxnova Suisse GmbH

Contributors

Author

A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.

DOUGLAS LINES

Corporate Executive who is continuously reimagining the world Chartered
Accountant South Africa, England and Wales, Alumni of Duke University

Contributors

Contributor

An innovation enthusiast and experienced IT/Telco/FinTech leader set to achieve sustainable business impact both in the startup and enterprise scenes with a human centered, data validated design approach.

TAMÁS GRÜNZWEIG

Head of Watson Media

Contributors

Contributor

Irina Hagen is a heart and soul consultant collaborating on high performing teams. She ensures that the most important resource in the company - employees - become a Champions League team. Combined with fun, a can-do-attitude and measurable results, she drives growth beyond own expectations.

IRINA HAGEN

Managing Director

Contributors

Contributor

Martin Permantier is a industry thought leader, coach, author and keynote speaker for value-based communication, marketing and culture change.

Martin Permantier

entrepreneur, author and keynote speaker

Contributors

Author

STEFAN F. DIEFFENBACHER

Founder & CEO, Digital Leadership

Contributors

Contributor

Markus' passion is business strategy transformation, collaborative process improvement and the elimination of wasting resources.

MARKUS FRICK

Director Information Management

Contributors

Contributor

Beat is driven by creating innovations that customers truly want. After positions at Procter & Gamble and McKinsey, Beat has become a thought leader in customer-focused innovation and Jobs to be Done.

BEAT WALTHER

Co-founder, Vendbridge AG

Contributors

Contributor

SABINE PLEVA

Independent Consultant, Marke und Kommunikation

Contributors

Contributor

Today at Red Hat, Michael leads strategic engagements in the context of complex digitalisation projects and orchestrates global activities focusing on the Digital Sovereignty narrative with customers, partners and various initiatives.

MICHAEL LEIBFRIED

Senior Solution Architect

Contributors

Contributor

Julie executes qualitative and quantitative consumer research and develops goal-based digital experience, communication, channel and user interface strategies. Today, Julie leads projects that solve problems and create solutions that fulfill both business and consumer goals.

JULIE NATHAN

Customer Experience

Contributors

Contributor

Let’s develop the right message at the right time for the right channel to involve customers for maximum impact.

SIMON THIEL

Copywriter

Contributors

Contributor

Creative Mind, Innovator, Critical Thinker, Developer, Hands-on Architect, CTO, Trend Scout and Curious Explorer with more than twenty years of experience

ALEXANDER BLOß

Head of attempto lab, attempto GmbH & Co. KG

Contributors

Contributor

Design Thinker (and Doer) : Making your teams & business more creative, inspiring and glorious!

ALEXIS TERRÉE

Business Coach, Full of Joy

Contributors

Contributor

After a PhD in low energy nuclear physics, fulfilling Astrid's demand in learning „the inmost force which connects the world and guides its course“, Astrid became a Global Account Manager in the tech world, owning some of the world’s largest organizations as customers.

ASTRID GOLLWITZER

Director Business Development

Contributors

Contributor

I am a computer engineer. My devotion towards my job and my skills encourage me to carry difficult tasks, aid to maintain good relationship with my clients. My positive attitude & hardworking keep me on the right track to develop success.

RAMI El-HABASHY

CTO & Founder, ERA Solutions

Contributors

Contributor

Practice-oriented design and innovation consulting. I help to understand the dynamics of social practices to design meaningful solutions.

FERDINAND GRAH

Creative Leader and Founder

Contributors

Contributor

Consultant, Coach & Project Lead for digital transformation & innovation. Passionate advocate of user-centric approaches and agile management.

CHRISTOPH BOCKELMANN

Management Consultant and Project manager

Contributors

Contributor

Senior Marketing Leader with a proven track record in consumer goods, retail, consumer electronics and fashion.

CLAUS SCHMIDT

Head of Marketing

Contributors

Contributor

KARIM FARRIS

Freelance Motion Graphic Designer, KFStudios

Contributors

Contributor

Daniel advises leading automotive and mobility players how to transform in a world of accelerating change, centering around technological and digital issues with a functional focus on strategy, innovation and business models.

DANIEL NIEDERBERGER

Managing Director

Contributors

Contributor

Simon is a driver and change maker in the digitization of companies and their business models with a focus on new technologies.

SIMON MARVILLE

Head of IT Strategy & Innovation

Contributors

Contributor

Driven by finding ways to do things better, I combine analytical skills with creativity and design expertise to translate challenges into relevant solutions.

SANDER KRUITWAGEN

BizOps & Practice Lead, Essense

Contributors

Contributor

Sabine is a conversation designer with Drift, Co-Founder of the Project ASK, and Facilitator at Samikawise. She cultivates internal complexity and robust adaptive capacity through a multi-dimensional life in the US and in Germany.

SABINE AMEND

AI Conversation Designer

Contributors

Contributor

At Candor, we are excited about amplifying ideas. Through editing, media consulting, and process coaching, we help expert knowledge reach audiences hungry for change.

TARA DANKEL

Founder and CEO of Candor

Contributors

Contributor

With a 20 years HR track-record, Friedericke has made organizational development her main focus. Combined with a coaching education she is now supporting the transformation towards an agile organization within B/S/H.

FRIEDERIKE GROEGER

Agile Coach, B/S/H Home Appliances Group

Contributors

Contributor

End-to-End customer consultancy and customer support for the purchase of investment properties.
Moreover: investor for buy & hold as well as fix & flip properties.

LAURA JOSEPH

Real Estate Investor & Consultant for Investment Properties

Contributors

Contributor

Since 2001, I am at institutions and startups supervising and getting hands-on with website operations and services.

NICOLO MINEO

Website Manager, European Parliament

Contributors

Contributor

Daniel transforms companies and their culture by eliminating waste in product dev, tech, digital marketing & management. As an experienced enterprise agile coach, strategy consultant & "doer" – he is there to make it happen.

DANIEL ZUTAVERN

Agile Coach & Scrum Master

Contributors

Contributor

A real veteran of financial User Experience (UX) with 20 years in the business and a strong focus on business needs and innovation. Dr. András Rung is the founder of Ergomania Product Design and he obtained his PhD in linguistics backed with AI in 2012.

ANDRAS RUNG

Founder, CEO @ Ergománia Ltd

Contributors

Contributor

I am a people-first creative leader and a keenly curious designer of human-centered experiences. I am at my best when solving business problems, testing them with users and envisioning experiences that will improve people's lives and transform organizations.

STÉPHANE LEBORGNE

Senior Digital Product Designer

Contributors

Contributor

Constanze Buchheim is a pioneering entrepreneur in Germany's digital economy and is regarded as a thought leader on the subject of "future leadership". As a supervisory board member, she prepares serial entrepreneurs for the strategic challenges of the future.

CONSTANZE BUCHHEIM

Managing Partner @ i-potentials

Contributors

Contributors

SABINE AMEND

AI Conversation Designer

NICOLO MINEO

Website Manager, European Parliament

Since 2001, I am at institutions and startups supervising and getting hands-on with website operations and services.

DANIEL MELTER

Independent Consultant, M-Squad.COM

SANDER KRUITWAGEN

BizOps & Practice Lead, Essense

Driven by finding ways to do things better, I combine analytical skills with creativity and design expertise to translate challenges into relevant solutions.

Martin Permantier

entrepreneur, author and keynote speaker

Martin Permantier is a industry thought leader, coach, author and keynote speaker for value-based communication, marketing and culture change.

DANIEL NIEDERBERGER

Managing Director

ANDRAS RUNG

Founder, CEO @ Ergománia Ltd

MICHAEL LIEBMANN

Serial Entrepreneur

ASTRID GOLLWITZER

Director Business Development

CONSTANZE BUCHHEIM

Managing Partner @ i-potentials

IRINA HAGEN

Managing Director

MICHAEL KRON

Innovation & Business Development Director

CHRISTIAN BIRTHAELMER

Head of Division International Solutions

RALF WEINGARTNER

Strategic Designer & UX Management

Digital Product Designer, Service Design & UX Expert, Managing Consultant.

DIETER STEFANOWITZ

Agile Coach, Scrum Master, Product Owner

STÉPHANE LEBORGNE

Senior Digital Product Designer

MICHAEL LEIBFRIED

Senior Solution Architect

OANA BULIGA

Expert Innovation Management, Leoni

FRIEDERIKE GROEGER

Agile Coach, B/S/H Home Appliances Group

ANDREAS REIN

Agile Coach. Author. Accredited Kanban Trainer

Flow Maker. Flight Levels Guide. LEAN Agile Coach. Relationship Intelligence Architect. Critical Empiricist.

JURGEN ASCHENBRENNER

General Manager Life Science

SHANE MCWHORTER

UX Executive Director, Digital Experience Strategy

Dr. Shane McWhorter is a UX-driven executive, psychologist, physicist, educator and is honored to have served many organizations as their UX champion.

BEAT WALTHER

Co-founder, Vendbridge AG

FRANZISKA-JULIETTE KLEBON

Digital Transformation & Sales leader, Microsoft

RONNIE VUINE

Serial Entrepreneur

The Authors

Authors

CAROLINE HÜTTINGER

Partner Experience Design, Digital Leadership

DOUGLAS LINES

Corporate Executive who is continuously reimagining the world Chartered
Accountant South Africa, England and Wales, Alumni of Duke University

Key Contributors

Key
Contributors

Have been a passionate customers fanatic for two decades.

HELGE TENNO

Customer Experience Director for Global Human Health at Merck

RUBAB ZAFAR CHAUDHRY

Partner, Digital Leadership

At Candor, we are excited about amplifying ideas. Through editing, media consulting, and process coaching, we help expert knowledge reach audiences hungry for change.

TARA DANKEL

Founder and CEO of Candor

Contributor

«Constanze Buchheim is a pioneering entrepreneur in Germany's digital economy and is regarded as a thought leader on the subject of "future leadership". For 15 years, she has been building and transforming digital teams in the new & old economy. As a supervisory board member, angel investor and sparring partner, she prepares serial entrepreneurs and boards for the strategic challenges of future-proof leadership and organizational and cultural architecture.»

CONSTANZE BUCHHEIM

Managing Partner @ i-potentials

Contributor

«Business literature (especially on innovation and success) offers many ‘quick ways to happiness’. But when you start to dig deeper, underneath some of the ‘beautiful’ surfaces, you’ll most likely find complex situation and interdependencies. Of course you can try to be successful using isolated and quick fixes, but - as the word says - it’s only a quick fix. It’s the absolute precondition of success that needs to be used to simplify complex realities.»

SABINE PLEVA

Independent Consultant, Marke und Kommunikation

Contributor

«I believe imagination and creativity can change the world.That's what we wanted to demonstrate in this book through our illustrations and designs! We want our customers to experience and learn through both visual and text based mediums.»

KARIM FARRIS

Freelance Motion Graphic Designer, KFStudios

Contributor

«Creativity is a wild mind and a disciplined eye.» - Dorothy Parker

TARA DANKEL

Founder and CEO of Candor

Contributor

«Change is the only constant. Accept what's happening, adapt and enjoy the ride! This book will give you the tools to be successful IF you are ready to change!»

MARC DEGEN

Serial Entrepreneur

Contributor

«Every customer engagement is unpredictable, as it is by its nature a chain of unknowable actions and reactions that might come from you, anyone, or anything else.»

HELGE TENNO

Customer Experience Director for Global Human Health at Merck

Contributor

«This book elevates everybody to the same level of understanding on how to create innovation today!»

SHADI YOUNES

Tech Investor/Co-Founder

Contributor

«Let’s shape corporate identities with attitude and values!»

Martin Permantier

entrepreneur, author and keynote speaker

Contributor

«Working on the book was like working with an orchestra. The whole process was - at times - complex and tedious, but resulted in a beautiful piece of work. Stefan's strategic thinking helped to bring both a unique perspective and a strong vision to the project.»

ANDRAS RUNG

Founder, CEO @ Ergománia Ltd

Contributor

«Innovation is a topic too big to be ignored by any business. Over decades, an abundance of brilliant methodologies and models have been invented to approach different aspects of this challenge. We wanted to develop an overarching concept which incorporates collective achievement to expand the frontier. In this process, we accepted human's scientific incapability to simplify. This is why we tried our best to keep it concise for those who are outside of our field and, of course, to the public.»

ZHAO WANG

Head of InnovationLab Co-founder, CTO
Ringier AG Luxnova Suisse GmbH

Author

«Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, it is necessary to overcome outdated assumptions and practices that can no longer be organically integrated into the evolution of work and life. To create innovation, we must start with our mindset and our culture: How do we see the world, the value of work, the purpose of business? Is innovation simply a way of creating quantity? Or is it a vehicle for creating a better world? Increasingly, creators are insisting on the latter - as we do. Join us.»

SUSANNE M. ZANINELLI

Founder & Managing Director, Founder of Culture Contact

Contributor

«Companies have huge trouble framing challenges correctly. They tend to frame new products in solutions and not in solving important but underserved customer needs (e.g: "the music player market" vs. "the listen to music market"). Amongst many other things this book offers, it is an excellent foundation on Jobs-to-be-Done!»

ALEXIS TERRÉE

Business Coach, Full of Joy

Contributor

«Companies need to take more risks. Often the attitude is to ignore and to ban. "Playing to avoid losing" in a fast changing world means losing – at least over time. Banning Uber - as one of many examples - does not mean Uber will go away. Meanwhile, the time “bought” by banning is rarely used to create alternative concepts. In a world where the winner takes it all, you can only play to win. There will be no second place.»

ANDREAS REIN

Agile Coach. Author. Accredited Kanban Trainer

Author

«Having grown and managed significant businesses within all three pillars of ‘Grow’, ‘Transform’ and ‘Innovate’, working on this book has allowed me to connect the dots and shown me new ways of thinking. I found working on the business model chapter - amongst other areas of the book - enormously rewarding. Not only is this area changing profoundly, but most executives tend to focus on product innovation only. Business model innovation opens up a vast amount of opportunities that we never thought were possible before.»

DOUGLAS LINES

Corporate Executive who is continuously reimagining the world Chartered
Accountant South Africa, England and Wales, Alumni of Duke University

Contributor

«Developing the right innovation isn't enough. You still have to bring it to market! Most firms underestimate the importance of the right messaging - having the right message at the right time for the right channel is critical to achieve maximum impact!»

SIMON THIEL

Copywriter

Contributor

«A completely undervalued success factor is the will to change. This unconditional will can sometimes be even more powerful than all other tools combined. Companies often fail due to the lack of unconditional will and the acceptance of all its consequences.»

JURGEN ASCHENBRENNER

General Manager Life Science

Contributor

«Instead of having to read many books and assemble the process yourself, HOW TO CREATE INNOVATION contains all the information you need summed up and easily explained.
Curious to know more but lack the time to research and gather information? This book is for you.»

ALEXANDER BLOß

Head of attempto lab, attempto GmbH & Co. KG

Contributor

»It is great working with Stefan and the dedicated team from Digital Leadership. His support was important for our research at Ostfalia University. This book will be invaluable for research and teaching.«

MARKUS A. LAUNER

Managing Director charitable Institute

Contributor

«From my point of view, innovation is a critical leadership topic. Yet many companies fail to encourage innovation before a project even starts. How many times do analysis produce exactly the result that the decision-maker / client "asked for"? How narrow are the specifications for a project and how is a "work order" formulated?»

MARKUS FRICK

Director Information Management

Contributor

«Silicon Valley isn’t a place, it’s a state of mind. Being innovative is thus first of all a mindset and a will to be innovative with all that this entails. Also #innovation needs better methods. And you can find them right here!»

MICHAEL LEIBFRIED

Senior Solution Architect

Author

«For all of us this book was a multi-year journey of professional growth and development. We hope it's going to support you and your organization in a similar way!»

STEFAN F. DIEFFENBACHER

Founder & CEO, Digital Leadership

Contributor

«Devotion, skills, positive attitude, and hardworking are the master keys to carrying on any difficult tasks, maintaining a strong relationship, and developing success!»

RAMI El-HABASHY

CTO & Founder, ERA Solutions

Contributor

«This book is your best companion you never know you needed.»

TAMÁS GRÜNZWEIG

Head of Watson Media

Contributors

MARKUS A. LAUNER

Managing Director charitable Institute

SHADI YOUNES

Tech Investor/Co-Founder

A CXO strategy advisor and moderator on a wide range of challenges in the areas of strategy, innovation, emerging technologies, and digital transformation.

MARKUS FRICK

Director Information Management

Markus' passion is business strategy transformation, collaborative process improvement and the elimination of wasting resources.

FIRAS HELBAOUI

Head of Products and Services, Plan.Net Group

JULIE NATHAN

Customer Experience

MILANA TSYHANENKO

Graphic & Web Designer

SYLVIA VÄÄNÄNEN

Strategy & Transformation Director

ALEXANDER BLOß

Head of attempto lab, attempto GmbH & Co. KG

Creative Mind, Innovator, Critical Thinker, Developer, Hands-on Architect, CTO, Trend Scout and Curious Explorer with more than twenty years of experience

TAMÁS GRÜNZWEIG

Head of Watson Media

CLAUS SCHMIDT

Head of Marketing

Senior Marketing Leader with a proven track record in consumer goods, retail, consumer electronics and fashion.

SIMON MARVILLE

Head of IT Strategy & Innovation

Simon is a driver and change maker in the digitization of companies and their business models with a focus on new technologies.

STEFAN HÖVEL

Geschäftsführer Founder

LAURA JOSEPH

Real Estate Investor & Consultant for Investment Properties

End-to-End customer consultancy and customer support for the purchase of investment properties.
Moreover: investor for buy & hold as well as fix & flip properties.

ALEXIS TERRÉE

Business Coach, Full of Joy

Design Thinker (and Doer) : Making your teams & business more creative, inspiring and glorious!

SASCHA MARTINI

Partner for Innovation & Digital Transformation at Digital Leadership

Sascha is an experienced business leader who has led the development of world-class offerings at the intersection of creativity, technology and innovation. As the long-standing Razorfish and R/GA CEO in the DACH region, Sascha has a proven track record of business growth, business strategy, (digital) business innovation and entrepreneurial thinking. Sascha pairs a highly empathetic & purposeful leadership style with extraordinary people and communication skills.

JULIA VON WINTERFELDT

Founder & CEO, Soulworx

MARC DEGEN

Serial Entrepreneur

Marc urges to eliminate complexity by simplifying reality with striving technologies as an entrepreneur, trusted advisor, and board member.

IREN BUDOIAN

Executive Director, Armenian Events

CHRISTOPH BOCKELMANN

Management Consultant and Project manager

Consultant, Coach & Project Lead for digital transformation & innovation. Passionate advocate of user-centric approaches and agile management.

DANIEL ZUTAVERN

Agile Coach & Scrum Master

LEO RANNABAUER

ROLAND PECSENYE

Serial founder & entrepreneur

Strategic goals and achievements oriented serial entrepreneur and impact-driven angel investor.

GERALD KROMER

CEO, ASC Technologies AG

Tech leader experienced in transitioning software and service businesses to the Cloud.

FERDINAND GRAH

Creative Leader and Founder

Practice-oriented design and innovation consulting. I help to understand the dynamics of social practices to design meaningful solutions.

SIMON THIEL

Copywriter

Let’s develop the right message at the right time for the right channel to involve customers for maximum impact.

The Authors

SUSANNE M. ZANINELLI

Founder & Managing Director, Founder of Culture Contact

DOUGLAS LINES

Corporate Executive who is continuously reimagining the world Chartered
Accountant South Africa, England and Wales, Alumni of Duke University

CAROLINE HÜTTINGER

Partner Experience Design, Digital Leadership

STEFAN F. DIEFFENBACHER

Founder & CEO, Digital Leadership

The Key Contributors

RUBAB ZAFAR CHAUDHRY

Partner, Digital Leadership

SABINE PLEVA

Independent Consultant, Marke und Kommunikation

ZHAO WANG

Head of InnovationLab Co-founder, CTO
Ringier AG Luxnova Suisse GmbH

TARA DANKEL

Founder and CEO of Candor

KARIM FARRIS

Freelance Motion Graphic Designer, KFStudios

HELGE TENNO

Customer Experience Director for Global Human Health at Merck

Contributors

SASCHA MARTINI

Partner for Innovation & Digital Transformation at Digital Leadership

Martin Permantier

entrepreneur, author and keynote speaker

ROLAND PECSENYE

Serial founder & entrepreneur

RALF WEINGARTNER

Strategic Designer & UX Management

OANA BULIGA

Expert Innovation Management, Leoni

NICOLO MINEO

Website Manager, European Parliament

MILANA TSYHANENKO

Graphic & Web Designer

TAMÁS GRÜNZWEIG

Head of Watson Media

MICHAEL KRON

Innovation & Business Development Director

SYLVIA VÄÄNÄNEN

Strategy & Transformation Director

MICHAEL LIEBMANN

Serial Entrepreneur

SIMON MARVILLE

Head of IT Strategy & Innovation

SHANE MCWHORTER

UX Executive Director, Digital Experience Strategy

MARKUS FRICK

Director Information Management

SHADI YOUNES

Tech Investor/Co-Founder

MARC DEGEN

Serial Entrepreneur

SANDER KRUITWAGEN

BizOps & Practice Lead, Essense

RONNIE VUINE

Serial Entrepreneur

LEO RANNABAUER

LAURA JOSEPH

Real Estate Investor & Consultant for Investment Properties

JULIA VON WINTERFELDT

Founder & CEO, Soulworx

IREN BUDOIAN

Executive Director, Armenian Events

GERALD KROMER

CEO, ASC Technologies AG

FRIEDERIKE GROEGER

Agile Coach, B/S/H Home Appliances Group

FRANZISKA-JULIETTE KLEBON

Digital Transformation & Sales leader, Microsoft

FERDINAND GRAH

Creative Leader and Founder

DIETER STEFANOWITZ

Agile Coach, Scrum Master, Product Owner

DANIEL MELTER

Independent Consultant, M-Squad.COM

CLAUS SCHMIDT

Head of Marketing

CHRISTIAN BIRTHAELMER

Head of Division International Solutions

BEAT WALTHER

Co-founder, Vendbridge AG

ANDREAS REIN

Agile Coach. Author. Accredited Kanban Trainer

STÉPHANE LEBORGNE

Senior Digital Product Designer

SABINE AMEND

AI Conversation Designer

ANDRAS RUNG

Founder, CEO @ Ergománia Ltd

ASTRID GOLLWITZER

Director Business Development

STEFAN HÖVEL

Geschäftsführer Founder

MICHAEL LEIBFRIED

Senior Solution Architect

JULIE NATHAN

Customer Experience

DANIEL NIEDERBERGER

Managing Director

IRINA HAGEN

Managing Director

MARKUS A. LAUNER

Managing Director charitable Institute

SIMON THIEL

Copywriter

DANIEL ZUTAVERN

Agile Coach & Scrum Master

CONSTANZE BUCHHEIM

Managing Partner @ i-potentials

FIRAS HELBAOUI

Head of Products and Services, Plan.Net Group

CHRISTOPH BOCKELMANN

Management Consultant and Project manager

ALEXIS TERRÉE

Business Coach, Full of Joy

ALEXANDER BLOß

Head of attempto lab, attempto GmbH & Co. KG

JURGEN ASCHENBRENNER

General Manager Life Science

How to Create Innovation is a workbook for innovators, designers, government and corporate leaders who want to shape innovation. It challenges the status quo of our mindsets, beliefs and strategic approaches required for the next part of the journey. Aligned to our values, it is our contribution to the current ecosystem of thriving innovation worldwide.

INSIDE

An integral part of the book are the UNITE Innovation & Transformation models – a unique set of tools, models, approaches and canvases that help you successfully create innovation. UNITE stands for Understanding and Navigating Innovation and Transformation in Enterprises — an umbrella that reminds us that when we UNITE, we are greater than the sum of our parts. What we really want to create under this umbrella is a movement. Let’s UNITE and together start rethinking how we deliver innovation and transformation. We as a collective sum are greater than any individual part.

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