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The Authors

Authors

Susanne is a global culture expert who works with her team as a consultant, trainer, coach and speaker for global players. She has also led organizational change projects for developing the cultural mindset to innovatively co-create in a radically changing work culture 4.0.

SUSANNE M. ZANINELLI

Founder & Managing Director, Founder of Culture Contact

Stefan is an industry thought leader for digital innovation and transformation. He has led major digital programs for top-10 global firms across almost all sectors. He pairs boardroom-level strategic thinking and deep portfolio management experience with the ability to execute.

STEFAN F. DIEFFENBACHER

Founder & CEO, Digital Leadership

Key Contributors

Key
Contributors

WHY: Make brand (owner) & employer (brands) happy again. HOW: By creating something new, you need to bring the (hidden) best out of the existing. Constructive, substantial, efficient, collaborative, smart, creative. WHAT: Brand- and Communication strategies.

SABINE PLEVA

Independent Consultant, Marke und Kommunikation

An ambitious and enthusiastic technology leader. Determined and thrive at the intersection of innovation, technology, and business to drive strategic changes.

ZHAO WANG

Head of InnovationLab Co-founder, CTO
Ringier AG Luxnova Suisse GmbH

Iʼm a Brussels based motion designer, illustrator and art director. Today I work with the biggest companies in town, mainly as an animator and art director, I would like to expand my physical horizons and internationalise my work because I believe imagination and creativity can change the world.

KARIM FARRIS

Freelance Motion Graphic Designer, KFStudios

Contributors

MARKUS A. LAUNER

Managing Director charitable Institute

MARC DEGEN

Serial Entrepreneur

Marc urges to eliminate complexity by simplifying reality with striving technologies as an entrepreneur, trusted advisor, and board member.

ALEXANDER BLOß

Head of attempto lab, attempto GmbH & Co. KG

Creative Mind, Innovator, Critical Thinker, Developer, Hands-on Architect, CTO, Trend Scout and Curious Explorer with more than twenty years of experience

LAURA JOSEPH

Real Estate Investor & Consultant for Investment Properties

End-to-End customer consultancy and customer support for the purchase of investment properties.
Moreover: investor for buy & hold as well as fix & flip properties.

BEAT WALTHER

Co-founder, Vendbridge AG

Beat is driven by creating innovations that customers truly want. After positions at Procter & Gamble and McKinsey, Beat has become a thought leader in customer-focused innovation and Jobs to be Done.

MILANA TSYHANENKO

Graphic & Web Designer

CONSTANZE BUCHHEIM

Managing Partner @ i-potentials

Constanze Buchheim is a pioneering entrepreneur in Germany's digital economy and is regarded as a thought leader on the subject of "future leadership". As a supervisory board member, she prepares serial entrepreneurs for the strategic challenges of the future.

FIRAS HELBAOUI

Head of Products and Services, Plan.Net Group

RONNIE VUINE

Serial Entrepreneur

GERALD KROMER

CEO, ASC Technologies AG

Tech leader experienced in transitioning software and service businesses to the Cloud.

FERDINAND GRAH

Creative Leader and Founder

Practice-oriented design and innovation consulting. I help to understand the dynamics of social practices to design meaningful solutions.

SHADI YOUNES

Tech Investor/Co-Founder

A CXO strategy advisor and moderator on a wide range of challenges in the areas of strategy, innovation, emerging technologies, and digital transformation.

STÉPHANE LEBORGNE

Senior Digital Product Designer

I am a people-first creative leader and a keenly curious designer of human-centered experiences. I am at my best when solving business problems, testing them with users and envisioning experiences that will improve people's lives and transform organizations.

SABINE AMEND

AI Conversation Designer

Sabine is a conversation designer with Drift, Co-Founder of the Project ASK, and Facilitator at Samikawise. She cultivates internal complexity and robust adaptive capacity through a multi-dimensional life in the US and in Germany.

ROLAND PECSENYE

Serial founder & entrepreneur

Strategic goals and achievements oriented serial entrepreneur and impact-driven angel investor.

FRANZISKA-JULIETTE KLEBON

Digital Transformation & Sales leader, Microsoft

MICHAEL KRON

Innovation & Business Development Director

FRIEDERIKE GROEGER

Agile Coach, B/S/H Home Appliances Group

With a 20 years HR track-record, Friedericke has made organizational development her main focus. Combined with a coaching education she is now supporting the transformation towards an agile organization within B/S/H.

IRINA HAGEN

Managing Director

Irina Hagen is a heart and soul consultant collaborating on high performing teams. She ensures that the most important resource in the company - employees - become a Champions League team. Combined with fun, a can-do-attitude and measurable results, she drives growth beyond own expectations.

ALEXIS TERRÉE

Business Coach, Full of Joy

Design Thinker (and Doer) : Making your teams & business more creative, inspiring and glorious!

CHRISTIAN BIRTHAELMER

Head of Division International Solutions

SHANE MCWHORTER

UX Executive Director, Digital Experience Strategy

Dr. Shane McWhorter is a UX-driven executive, psychologist, physicist, educator and is honored to have served many organizations as their UX champion.

MARKUS FRICK

Director Information Management

Markus' passion is business strategy transformation, collaborative process improvement and the elimination of wasting resources.

ASTRID GOLLWITZER

Director Business Development

After a PhD in low energy nuclear physics, fulfilling Astrid's demand in learning „the inmost force which connects the world and guides its course“, Astrid became a Global Account Manager in the tech world, owning some of the world’s largest organizations as customers.

NICOLO MINEO

Website Manager, European Parliament

Since 2001, I am at institutions and startups supervising and getting hands-on with website operations and services.

The Authors

Authors

A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn; innovator who likes to re-imagine the world we live in having successfully launched a global EdTech.

DOUGLAS LINES

Corporate Executive who is continuously reimagining the world Chartered
Accountant South Africa, England and Wales, Alumni of Duke University

Caroline has had the pleasure of working for both start-ups and leading brands such as Audi, Amazon, BNP and Occhio. A powerful brand is critical to winning the favor of customers and earning their loyalty. Caroline is driven by passion and an aspiration for outstanding design.

CAROLINE HÜTTINGER

Partner Experience Design, Digital Leadership

Key Contributors

Key
Contributors

Have been a passionate customers fanatic for two decades.

HELGE TENNO

Customer Experience Director for Global Human Health at Merck

At Candor, we are excited about amplifying ideas. Through editing, media consulting, and process coaching, we help expert knowledge reach audiences hungry for change.

TARA DANKEL

Founder and CEO of Candor

Digital Marketing ace with over a decade of experience building a digital-first culture at international corporations. Rubab is adept at creating and implementing client-centred, lucrative campaigns, aimed at improving the brand.

RUBAB ZAFAR CHAUDHRY

Partner, Digital Leadership

Contributors

STEFAN HÖVEL

Geschäftsführer Founder

SIMON THIEL

Copywriter

Let’s develop the right message at the right time for the right channel to involve customers for maximum impact.

ANDREAS REIN

Agile Coach. Author. Accredited Kanban Trainer

Flow Maker. Flight Levels Guide. LEAN Agile Coach. Relationship Intelligence Architect. Critical Empiricist.

DANIEL NIEDERBERGER

Managing Director

Daniel advises leading automotive and mobility players how to transform in a world of accelerating change, centering around technological and digital issues with a functional focus on strategy, innovation and business models.

CHRISTOPH BOCKELMANN

Management Consultant and Project manager

Consultant, Coach & Project Lead for digital transformation & innovation. Passionate advocate of user-centric approaches and agile management.

LEO RANNABAUER

SASCHA MARTINI

Partner for Innovation & Digital Transformation at Digital Leadership

Sascha is an experienced business leader who has led the development of world-class offerings at the intersection of creativity, technology and innovation. As the long-standing Razorfish and R/GA CEO in the DACH region, Sascha has a proven track record of business growth, business strategy, (digital) business innovation and entrepreneurial thinking. Sascha pairs a highly empathetic & purposeful leadership style with extraordinary people and communication skills.

SANDER KRUITWAGEN

BizOps & Practice Lead, Essense

Driven by finding ways to do things better, I combine analytical skills with creativity and design expertise to translate challenges into relevant solutions.

SIMON MARVILLE

Head of IT Strategy & Innovation

Simon is a driver and change maker in the digitization of companies and their business models with a focus on new technologies.

DANIEL MELTER

Independent Consultant, M-Squad.COM

DANIEL ZUTAVERN

Agile Coach & Scrum Master

Daniel transforms companies and their culture by eliminating waste in product dev, tech, digital marketing & management. As an experienced enterprise agile coach, strategy consultant & "doer" – he is there to make it happen.

JULIE NATHAN

Customer Experience

Julie executes qualitative and quantitative consumer research and develops goal-based digital experience, communication, channel and user interface strategies. Today, Julie leads projects that solve problems and create solutions that fulfill both business and consumer goals.

Martin Permantier

entrepreneur, author and keynote speaker

Martin Permantier is a industry thought leader, coach, author and keynote speaker for value-based communication, marketing and culture change.

MICHAEL LIEBMANN

Serial Entrepreneur

SYLVIA VÄÄNÄNEN

Strategy & Transformation Director

MICHAEL LEIBFRIED

Senior Solution Architect

Today at Red Hat, Michael leads strategic engagements in the context of complex digitalisation projects and orchestrates global activities focusing on the Digital Sovereignty narrative with customers, partners and various initiatives.

CLAUS SCHMIDT

Head of Marketing

Senior Marketing Leader with a proven track record in consumer goods, retail, consumer electronics and fashion.

JURGEN ASCHENBRENNER

General Manager Life Science

ANDRAS RUNG

Founder, CEO @ Ergománia Ltd

A real veteran of financial User Experience (UX) with 20 years in the business and a strong focus on business needs and innovation. Dr. András Rung is the founder of Ergomania Product Design and he obtained his PhD in linguistics backed with AI in 2012.

JULIA VON WINTERFELDT

Founder & CEO, Soulworx

OANA BULIGA

Expert Innovation Management, Leoni

RALF WEINGARTNER

Strategic Designer & UX Management

Digital Product Designer, Service Design & UX Expert, Managing Consultant.

DIETER STEFANOWITZ

Agile Coach, Scrum Master, Product Owner

IREN BUDOIAN

Executive Director, Armenian Events

TAMÁS GRÜNZWEIG

Head of Watson Media

An innovation enthusiast and experienced IT/Telco/FinTech leader set to achieve sustainable business impact both in the startup and enterprise scenes with a human centered, data validated design approach.

The Authors

SUSANNE M. ZANINELLI

Founder & Managing Director, Founder of Culture Contact

DOUGLAS LINES

Corporate Executive who is continuously reimagining the world Chartered
Accountant South Africa, England and Wales, Alumni of Duke University

CAROLINE HÜTTINGER

Partner Experience Design, Digital Leadership

STEFAN F. DIEFFENBACHER

Founder & CEO, Digital Leadership

The Key Contributors

RUBAB ZAFAR CHAUDHRY

Partner, Digital Leadership

SABINE PLEVA

Independent Consultant, Marke und Kommunikation

ZHAO WANG

Head of InnovationLab Co-founder, CTO
Ringier AG Luxnova Suisse GmbH

TARA DANKEL

Founder and CEO of Candor

KARIM FARRIS

Freelance Motion Graphic Designer, KFStudios

HELGE TENNO

Customer Experience Director for Global Human Health at Merck

Contributors

SASCHA MARTINI

Partner for Innovation & Digital Transformation at Digital Leadership

Martin Permantier

entrepreneur, author and keynote speaker

ROLAND PECSENYE

Serial founder & entrepreneur

RALF WEINGARTNER

Strategic Designer & UX Management

OANA BULIGA

Expert Innovation Management, Leoni

NICOLO MINEO

Website Manager, European Parliament

MILANA TSYHANENKO

Graphic & Web Designer

TAMÁS GRÜNZWEIG

Head of Watson Media

MICHAEL KRON

Innovation & Business Development Director

SYLVIA VÄÄNÄNEN

Strategy & Transformation Director

MICHAEL LIEBMANN

Serial Entrepreneur

SIMON MARVILLE

Head of IT Strategy & Innovation

SHANE MCWHORTER

UX Executive Director, Digital Experience Strategy

MARKUS FRICK

Director Information Management

SHADI YOUNES

Tech Investor/Co-Founder

MARC DEGEN

Serial Entrepreneur

SANDER KRUITWAGEN

BizOps & Practice Lead, Essense

RONNIE VUINE

Serial Entrepreneur

LEO RANNABAUER

LAURA JOSEPH

Real Estate Investor & Consultant for Investment Properties

JULIA VON WINTERFELDT

Founder & CEO, Soulworx

IREN BUDOIAN

Executive Director, Armenian Events

GERALD KROMER

CEO, ASC Technologies AG

FRIEDERIKE GROEGER

Agile Coach, B/S/H Home Appliances Group

FRANZISKA-JULIETTE KLEBON

Digital Transformation & Sales leader, Microsoft

FERDINAND GRAH

Creative Leader and Founder

DIETER STEFANOWITZ

Agile Coach, Scrum Master, Product Owner

DANIEL MELTER

Independent Consultant, M-Squad.COM

CLAUS SCHMIDT

Head of Marketing

CHRISTIAN BIRTHAELMER

Head of Division International Solutions

BEAT WALTHER

Co-founder, Vendbridge AG

ANDREAS REIN

Agile Coach. Author. Accredited Kanban Trainer

STÉPHANE LEBORGNE

Senior Digital Product Designer

SABINE AMEND

AI Conversation Designer

ANDRAS RUNG

Founder, CEO @ Ergománia Ltd

ASTRID GOLLWITZER

Director Business Development

STEFAN HÖVEL

Geschäftsführer Founder

MICHAEL LEIBFRIED

Senior Solution Architect

JULIE NATHAN

Customer Experience

DANIEL NIEDERBERGER

Managing Director

IRINA HAGEN

Managing Director

MARKUS A. LAUNER

Managing Director charitable Institute

SIMON THIEL

Copywriter

DANIEL ZUTAVERN

Agile Coach & Scrum Master

CONSTANZE BUCHHEIM

Managing Partner @ i-potentials

FIRAS HELBAOUI

Head of Products and Services, Plan.Net Group

CHRISTOPH BOCKELMANN

Management Consultant and Project manager

ALEXIS TERRÉE

Business Coach, Full of Joy

ALEXANDER BLOß

Head of attempto lab, attempto GmbH & Co. KG

JURGEN ASCHENBRENNER

General Manager Life Science
digital-leadership-book-cover_mockup-two

How to Create Innovation

How to Create Innovation is a workbook for innovators, designers, government and corporate leaders who want to shape innovation. It challenges the status quo of our mindsets, beliefs and strategic approaches required for the next part of the journey. Aligned to our values, it is our contribution to the current ecosystem of thriving innovation worldwide.

INSIDE

Horizontal Book
An integral part of the book are the UNITE Innovation & Transformation models – a unique set of tools, models, approaches and canvases that help you successfully create innovation. UNITE stands for Understanding and Navigating Innovation and Transformation in Enterprises — an umbrella that reminds us that when we UNITE, we are greater than the sum of our parts. What we really want to create under this umbrella is a movement. Let’s UNITE and together start rethinking how we deliver innovation and transformation. We as a collective sum are greater than any individual part.
I'm subtitle

»We at Digital Leadership build digital winners. It's what we are made for. Let's create winning digital businesses - together. And, at the same time, let's create a world worth living in.«

Munich-City-DL
Munich
Zurich-city-DL
Digital Leadership AG, Zurich
Dubai-City-DL
Dubai

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