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Über 50 Tools und Modelle, mit denen Sie Ihre Organisation radikal erneuern und transformieren — ohne 50 Bücher zu lesen. Die Modelle sind auf Englisch.

Customer needs / JTBD
The Jobs-to-be-Done Statement and Map put the job your customer is hiring your product for at the centre of the work …

Value Proposition
The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

Strategy
The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach your goals as you build and scale.

The Customer Promise Canvas allows you to spin your most significant innovation opportunities into initial solutions and rank these. Further, we test the identified solutions against your business capabilities and the customer’s needs.

The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.

The Search Field and Opportunity Space frame your entire innovation initiative(s) up to portfolio level. They fundamentally help you define the general problem you want to solve and help you shape the areas where you could offer viable solutions.

The UNITE Cultural Layers Model summarizes all the layers from purpose in the center to business outcomes and bottom-line results. Each layer builds on the previous one, and ultimately all are aligned with purpose. Nicely, we can thus connect the deep purpose and the softer aspects of culture to the more “hard” and measurable business outcomes and understand how they connect.

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project. Nailing your business intentions is critical – else, you will be missing that guiding North Star.

The UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.

The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.

The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

Design your core value creation processes in an ideal way. Connect the dots end to end from onstage action to backstage to supporting processes, IT and your internal setup. The ideal basis to develop an agile organization.
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