An adoption strategy treats usage as a designed outcome. It names who must change what behaviour, what would make that change easy, and what would make it stick. Enablement, support, and reinforcement are planned before launch, not improvised after.
It works alongside delivery, not after it. The best adoption strategies shape the solution while it is still being built, so the new way of working fits how people actually operate. Reinforcement then holds the change until it becomes normal.
For enterprises, adoption is where transformation value is realised or lost. A delivered system that no one uses returns nothing. Adoption strategy is the bridge to return.