The Strategy-to-Outcome Platform
What we believe in
Strategy is the most consequential work a company does, and it is the only work still run on slides, threads and the memory of whoever was in the room.
~35% of transformations reach their goals — BCG, more than 850 companies · correlational.
We do not believe that number is a fact of life.
We believe it is what happens when the most important work in a company is the only work with no system behind it.
Leading practices, applied the same way every time, by the people who own the outcome.
The exception should be the initiative that fails, not the one that lands.
Fifteen years of codified methodology, published, and now running as software.
The idea is rarely the problem. The distance between the idea and the outcome is.
We're here to change how the world changes its organizations.
Not to advise more of them, and not to run their change for them. To give them the system, so they can run it themselves, and so the capability stays where the work happens.
Enable every organization to change successfully.
That is the whole ambition, and it is larger than any single company, including ours.
“By 2030, running strategy without a system will look as absurd as running finance without ERP.”
This is not a claim we inherited.
We developed the leading practices, and we are building the system that runs it.
The people below are the ones doing it.
Founder & CEO · Vision and direction
Stefan led the research effort behind the UNITE methodology and wrote the book that made it public, “How to Create Innovation” (Wiley, 2024). He has spent his career in enterprise innovation and transformation, in the room where the decisions are actually made. He sets the direction of the platform and leads the company.
Founding CTO · Architecture and the enterprise knowledge model
Kai holds a PhD summa cum laude in computational linguistics and has delivered large-scale enterprise AI projects across industries, from research into production systems. He owns the architecture, the enterprise knowledge model underneath it, and the engineering standard the team builds to.
Founding CPO · Product
Daniel has spent more than twenty years leading turnarounds, agile transformations and products across their full lifecycle, including eight years as Managing Director of one of the biggest German marketplaces, and assignments for top-tier companies as consultant and interim manager. He leads product development and runs the pilots with customer teams.
Founding CXO · Application layer and user experience
Martin has built software for more than twenty years, across more than ninety projects, as a co-founder and as VP of Engineering, from the first prototype to systems in daily use. He leads the application layer of the platform and everything a user actually touches.
Founding CHRO · People and organization
Deniz is a business psychologist (M.Sc.) with more than fifteen years in management consulting and leadership, most recently as Talent Consulting Lead at EY, across strategic HR and workforce transformation in six countries. She is a certified coach and a six-time ice-swimming world champion. She owns people, organization and how the team grows.
Behind the system
The corpus does not maintain itself.
Every model in the library is reviewed, validated and kept current by people who have applied it in the field. That review is why the system can be trusted, and it is the part no engine replaces.
Next step
There is no account manager in between. The first conversation is with the people who build the platform and answer for it.
