TAKE YOUR ORGANIZATION TO NEW HEIGHTS
Combining the enthusiasm of
real innovation with the
confidence of repeated success
Project Type: Corporate Startup, Innovation
The world’s first full service online pharmacy
Launch of first online pharmacy to dispense prescription drugs
Our client, a leading global pharmaceutical company, wanted to bring the first full-service online pharmacy to market that would also sell prescription drugs. The technical requirements were extremely complex: a product catalog of over 100,000 drugs; countless interfaces to doctors, pharmacies & insurance companies; complex workflows.
The project was highly challenging on the business side as well: defining the target business model; market surveys; developing a new brand right up to go-to-market definition.
We led the corporate startup from the beginning right through to the launch, as well as developing & building the project's entire technical infrastructure.
Project Type: Corporate Startup, Innovation
Project Type: Enterprise Transformation, Innovation, Go-to-Market
Go-to-market of an entire division
How we accompanied a digital business giant in bringing an entire business division to market
One of the world's top 10 Internet companies commissioned us to lead the Go2Market of an entire corporate division – an extremely gratifying task, especially considering that we were the first company to lead a strategic mission outside of their home market! Together we defined a complete portfolio for B2C customers, positioned the products & corresponding brands, developed the brand & carried out the entire Go2Market, including launch planning.
Project Scope: Value Proposition Definition, Product Development, Brand Definition, Launch Marketing, Go2Market Strategy
Project Type: Innovation, Start-Up Expansion
Growth-hacking of a start-up
How we accompanied a startup in achieving an eight digit Euro valuation
Project Type: Corporate Innovation, Development of New Business Offering
Development of a new offering: Leading financial services institution
Creating a new approach to financing & purchasing a property
A leading international financial service company asked itself whether it should create a major real estate financing portal to support its prime product: housing loans. We reframed this question to “let‘s conduct research to see if people are interested in (immediate) online financing,” & built a Minimum Viable Product to validate this question. The MVP was actually included in a property portal, thereby enabling us to validate quantitatively whether this strategy made sense before making an investment of Euros in the eight-digit range. The final MVP proofed to be so successful that the organization decided to invest! Ever since, we have accompanied the division in building out its new offering, which has achieved stellar ratings in all app stores.
Project Scope: Business Model Validation, Customer Validation, Concept Development, MVP, App Development
»Experience can't be learned – it must be earned.«
Project Type: Business Model Design, Innovation
Disruptive business identification & venture building: Underdog Telco
Creating a new type of telco that customers love
A large multi-country telecommunication carrier asked two essential questions: “why do customers hate telco carriers in general?” &, in case it was able to answer this question, “how can we consequently disrupt the European telco market?”
Our contribution: We hit the streets &spoke with real people trying to understand why they didn’t like telcos. Based on several key insights, we came up with a business concept that has the potential to disrupt the European telco market, & supported the concept through a minimum viable product (MVP). The concept has already been validated by key regulatory authorities.
Project scope: Enterprise Strategy, Business Model Design, MVP Development
Our team members have worked with the following companies, managing projects with budgets ranging from €500k to €20m & contributing to the development of new business with a collective value in the nine-digit range.
Automotive: Audi, BMW, Jaguar, Peugeot, Rolls-Royce, Volkswagen Consumer Electronics / IT-Hardware: Acer, Asus, HTC, Samsung, Siemens, TomTom, Toshiba
Consumer Goods: Epson, Royal Arhold, SportScheck
Digital: amazon, Google
Financial Services: ACI, AXA Winterthur, BNP Paribas, BNP Paribas Fortis, FCM Bank, FinanceScout, Giesecke + Devrient, HSBC, LBBW, LV1871, Münchner Rück, Société Générale, Sparkassen, SwissRE, UBS, Volks- & Raiffeisen Banken
Industry: Bayer, K+S, Linde
Internet Portals: Friendscout, Musicload
Investors / Private Equity: Blackstone, Cinven, Permira, Wellington Partners
Media: Axel Springer, Bertelsmann, BBDO, Eurosport, Hubert Burda Media, Maxdome (a ProSiebenSat.1 company), Red Bull Media House, Ringier, Sky, Weltbild
Pharma: Boehringer Ingelheim, Pfizer
Technology: ComputaCenter, IBM, Infineon technologies, NTT Data
Telecommunications: Deutsche Telekom (T-Mobile, T-Online, T-Systems), Etihad Etisalat, France Telecom, Mobilcom Austria, Mobily, Telefonica o2 Germany, Vodafone Group, Vodafone Germany
Transportation: Deutsche Post Worldnet
Travel: Accor Hotels, Star Alliance, Südtirol
Service providers: Accenture, BBDO, BCG, Euro RSCG, IBM, Interone, NTT Data, Oliver Wyman, Plan.Net, Ray Sono, Sapient
Startup / early stage: alpha, doo, findix, Grouplink, IND, KCF, oqio, PAY.ON, txtr