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  • ABOUT
    • ABOUT US
    • Partners
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    • We work globally
  • CONSULTING
    • Innovation
    • Transformation
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      Culture & Org Change
    • Get your business to the next level now

      Book a FREE call with our team

      30-90 minutes of talking to our team

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TAKE YOUR ORGANIZATION TO NEW HEIGHTS

Combining the enthusiasm of
real innovation with the
confidence of repeated success

You want a partner who has experience

> with innovation & implementation, theory & practice​​

> with new business models, new corporate cultures & new ways of thinking​​

> with industry giants & lean startups​​

> with executives, entrepreneurs & actual customers​​​​

But mostly you want a partner who has experience with success.​

»Digital Leadership was the only company that was able to explain to us how we can successfully manage our digital transformation. That’s why we trusted them to do so over international competitors.«

 

CMO of a leading bank.

»Digital Leadership has really delivered, providing us a team of experts with strong experience in the digital domain. They truly integrated with our team, and went well above and beyond what was promised.«

 

Group HR Business Partner of a leading international media concern.

»Digital Leadership not only delivered on time, but exceeded all of our expectations.«

 

Chief Marketing Officer of a leading automotive company.

Project Type: Corporate Startup, Innovation​

The world’s first full service online pharmacy​

Launch of first online pharmacy to dispense prescription drugs​

Our client, a leading global pharmaceutical company, wanted to bring the first full-service online pharmacy to market that would also sell prescription drugs. The technical requirements were extremely complex: a product catalog of over 100,000 drugs; countless interfaces to doctors, pharmacies & insurance companies; complex workflows.​

The project was highly challenging on the business side as well: defining the target business model; market surveys; developing a new brand right up to go-to-market definition.

We led the corporate startup from the beginning right through to the launch, as well as developing & building the project's entire technical infrastructure.

Project Type: Corporate Startup, Innovation​

Projects.

»My expectations are pretty high, but I cannot think of a single instance where I had to doubt the team, their honesty with me or their ability to deliver.«

 

Chief Digital Officer of a private bank

»What impresses me most about Digital Leadership is their clarity of understanding. They truly understood what needed to be done and how to best go about doing it.«

 

Digital Programming Manager of a leading Media Company

»The level of detail that Digital Leadership examined to make certain we got the optimal expert is extraordinary. I repeatedly got people that knew their s***, and their delivery model was highly adaptive to our needs.«

 

CTO of a tech company

Project Type: Enterprise Transformation, Product Development​

Conception & go-to-market of a new investment product​

Reach a completely new target group with a new value proposition

A well-known insurance company was confronted with an increasingly difficult market situation: falling margins in core areas; an increasingly fragmented market; lack of understanding among customers regarding the organization's unique selling propositions (USPs) & competitive differentiation; increasing competition from the startup scene; increasingly complex regulations. How to break out?

Together with the insurer, we developed a new investment product based on deep target group analysis, which product completely repositioned the insurer in the marketplace, created new & distinct USPs & enabled the company to reach a much more interesting clientele.

​Project Scope: Jobs-to-be-Done, Value Proposition Definition, Product Development, Value Chain Modeling, User Journeys, Prototyping, Branding, Marketing, Go2Market

»Digital Leadership ran a corporate startup initiative for us. The speed of their approach, coupled with their deep methodological understanding, was outstanding. The initiative resulted in a new app and business model that got near perfect ratings in the app stores.«

 

Head of Portfolio Investments of a leading bank

»We were impressed by the international heavyweight caliber of Digital Leadership’s experts and the reach of their network. We ran together a couple of C-Level workshops that really impressed our leadership.«

 

Group HR Officer of a leading Media house

Project Type: Enterprise Transformation, Innovation, Go-to-Market

Go-to-market of an entire division

How we accompanied a digital business giant in bringing an entire business division to market

One of the world's top 10 Internet companies commissioned us to lead the Go2Market of an entire corporate division – an extremely gratifying task, especially considering that we were the first company to lead a strategic mission outside of their home market! Together we defined a complete portfolio for B2C customers, positioned the products & corresponding brands, developed the brand & carried out the entire Go2Market, including launch planning.​

Project Scope: Value Proposition Definition, Product Development, Brand Definition, Launch Marketing, Go2Market Strategy

Project Type: Innovation, Start-Up Expansion

Growth-hacking of a start-up​

How we accompanied a startup in achieving an eight digit Euro valuation
​

The startup “doo” offers business customers a 360° SaaS event management platform. It covers all an event's online processes – payment, registration, participant communication & management – on a single platform.

Our contribution: We growth-hacked the organization, contributing our experience & our network during a two-year phase & helping to turn an initial success into an international winner. We have also invested our own money in doo to support the growth of the company.

Project Scope: Growth-hacking, Business Strategy, Training, Online-Marketing, Value Proposition Development, Operations

Project Type: Corporate Innovation, Development of New Business Offering

Development of a new offering:
Leading financial services institution​

Creating a new approach to financing & purchasing a property​

A leading international financial service company asked itself whether it should create a major real estate financing portal to support its prime product: housing loans. We reframed this question to “let‘s conduct research to see if people are interested in (immediate) online financing,” & built a Minimum Viable Product to validate this question. The MVP was actually included in a property portal, thereby enabling us to validate quantitatively whether this strategy made sense before making an investment of Euros in the eight-digit range. The final MVP proofed to be so successful that the organization decided to invest! Ever since, we have accompanied the division in building out its new offering, which has achieved stellar ratings in all app stores.​

Project Scope: Business Model Validation, Customer Validation, Concept Development, MVP, App Development​

»Experience can't be learned
– it must be earned.«

Project Type: Business Model Design, Innovation​

Disruptive business identification
& venture building: Underdog Telco​

Creating a new type of telco that customers love

A large multi-country telecommunication carrier asked two essential questions: “why do customers hate telco carriers in general?” &, in case it was able to answer this question, “how can we consequently disrupt the European telco market?”​

Our contribution: We hit the streets & spoke with real people trying to understand why they didn’t like telcos. Based on several key insights, we came up with a business concept that has the potential to disrupt the European telco market, & supported the concept through a minimum viable product (MVP). The concept has already been validated by key regulatory authorities.​​

Project scope: Enterprise Strategy, Business Model Design, MVP Development​

References

Our team members have worked with the following companies, managing projects with budgets ranging from €500k to €20m & contributing to the development of new business with a collective value in the nine-digit range.​

Automotive: Audi, BMW, Jaguar, Peugeot, Rolls-Royce, Volkswagen Consumer Electronics / IT-Hardware: Acer, Asus, HTC, Samsung, Siemens, TomTom, Toshiba

Consumer Goods: Epson, Royal Arhold, SportScheck

Digital: amazon, Google

Energy: VNG

Financial Services: ACI, AXA Winterthur, BNP Paribas, BNP Paribas Fortis, FCM Bank, FinanceScout, Giesecke + Devrient, HSBC, LBBW, LV1871, Münchner Rück, Société Générale, Sparkassen, SwissRE, UBS, Volks- & Raiffeisen Banken

Industry: Bayer, K+S, Linde

Internet Portals: Friendscout, Musicload

Investors / Private Equity: Blackstone, Cinven, Permira, Wellington Partners

Media: Axel Springer, Bertelsmann, BBDO, Eurosport, Hubert Burda Media, Maxdome (a ProSiebenSat.1 company), Red Bull Media House, Ringier, Sky, Weltbild

Pharma: Boehringer Ingelheim, Pfizer

Technology: ComputaCenter, IBM, Infineon technologies, NTT Data

Telecommunications: Deutsche Telekom (T-Mobile, T-Online, T-Systems), Etihad Etisalat, France Telecom, Mobilcom Austria, Mobily, Telefonica o2 Germany, Vodafone Group, Vodafone Germany

Transportation: Deutsche Post Worldnet

Travel: Accor Hotels, Star Alliance, Südtirol

Service providers: Accenture, BBDO, BCG, Euro RSCG, IBM, Interone, NTT Data, Oliver Wyman, Plan.Net, Ray Sono, Sapient​

Startup / early stage: alpha, doo, findix, Grouplink, IND, KCF, oqio, PAY.ON, txtr

INQUIRE NOW

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Free guide to improve your innovation success rate*

Our 35-page comprehensive innovation guide covers the key areas why innovation fails. While it cannot cover all the solutions (that would take books to fill), it provides you with a convenient starting point for your analysis and provides further resources and links to the corresponding UNITE models, ultimately allowing you to work towards a doubling and tripling your chances of success.

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    Editable UNITE models (PowerPoint) included

    Most of our models and canvases are designed to be applied! 


    To help you personalize them to your exact business requirements, you can download fully editable versions of the UNITE models available (PowerPoint format)!

    They are straightforward to work with, and you can directly incorporate them into your presentations as you need…thus saving countless hours of replication!

    PS: did you know that you are also getting hi-res print-ready versions for your workshops?

    Monthly live webinars

    Each month we host our exclusive, invitation-only webinar series where one of our industry-leading experts updates our members on the latest news, progress and concepts around business strategy, innovation and digital transformation, as well as other related topics. 



    You will receive the book in PDF and EPUB formats, ideal for your computer, Kindle, Tablet or other eReading device.

    Bi-weekly live group Q&A sessions

    These sessions are your opportunity to bring any questions or challenges you’re facing and receive expert guidance on the spot. 


    Come and be a part of engaging discussions where your unique concerns are heard and addressed.

    1x personal coaching session / month

    If you are occasionally looking for a sparring partner or you need limited support, then this option will be ideal for you. Coaching sessions are 1-2 hours where we can discuss any challenge or opportunity you are currently facing.

    If you need a few more hours outside of this provision, then these could be billed transparently.

    Unlimited video call support!
    – it’s like always making the right decision!

    We believe support shouldn’t be limited.
    Because we typically find that the occasional hour just doesn’t cut it – particularly if you and your team are in the midst of a large and complex project.

    Your time with Stefan is therefore unlimited (fair usage applies) – in his function as coach and sparring partner. That does mean that you will still have to do the work – we cannot take that off you, unless you hire us as consultants. But you will get valuable strategic insight and direction to make sure you are always focusing your efforts where they will lead to the best results.

    One personal coaching session / month
    
+ unlimited support via e-mail & WhatsApp

    We believe support shouldn’t be limited.
    If you generally know what you are doing but want a sparring partner to frequently raise questions to, this is the perfect choice!

    In addition to your monthly 1-1 live coaching sessions with Stefan, you will also get unlimited support from him via email and WhatsApp messaging (fair usage applies). This not only allows you to get valuable strategic direction in your calls, but also gives you instant access to expert help as you work through your plans each month.


    
The fact that support is text-based means that we can speed up our responses to you while keeping the overall cost of support down.

    Welcome gift of our book 
“How to Create Innovation” 
(digital + physical editions)*

    As a welcome gift, you will receive the both the digital and physical version of our book “How to Create Innovation”, which covers numerous relevant resources and provides additional deep dives into our UNITE models and concepts.


    The print version will be shipped out to you on sign-up. The digital version will be emailed to you, and comes in PDF and EPUB formats, ideal for your computer, Kindle, Tablet or other eReading device.

    1x major workshop or
    2x smaller workshops / month

    1x major or 2x smaller workshops based on the UNITE models.

    • Topics covered:almost any challenge under the header of #strategy, #innovation or #transformation, leveraging the UNITE models.
    • Hands-On Learning:solve your challenges while learning the practical application of the UNITE models and walk away with concrete plans and tools to take your next steps.
    • Industry thought leadership: facilitated by Stefan, the founder of Digital Leadership and the main author of the UNITE models, ensuring top-tier guidance and knowledge sharing.
    • Collaborative approach: engage in interactive sessions that foster collaboration, idea exchange, and real-time problem-solving among peers and industry leaders.
    • Continuous Improvement: Regular workshops ensure ongoing development in your organization staying ahead of industry trends and customer needs.

    Access all of our UNITE models, 
 (incl. editable & print versions)

    All of our Professional plans offer full access to the following:

    • 6x UNITE model package downloads are included per month, if you need something in addition to these however, please let us know!
    • Hi-res, print-ready versions you can use in your workshops
    • Fully editable PowerPoint versions where applicable – personalize to your needs.
    • Exclusive access to our vault of never-before-published strategic materials. We have much more to share – a lot of our concepts have never been published!

    Exclusive access to our private UNITE community (upcoming)

    We are currently in the process of launching our brand new community.
    We are designing our community to specifically help you:
    • Get answers to questions (“How do I …”)
    • Share leading practices & knowledge
    • Jointly develop new models
    • Network amongst a highly qualified group of peers

    Please, select the reason

    Cancelling your plan will deactivate your plan after the current billing period ends. You will not be charged further, but also won’t be able to access [exclusive features/services].







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    Book Your Initial Blueprint Session Now

    Simply fill out the below form and book in a time for our initial session that works for you. This initial session is free, no strings attached, and is where we can discuss your Blueprint needs more in-depth before moving forward.

    Stefan F. Dieffenbacher

    Founder of Digital Leadership

    Book Your Initial Blueprint Session Now

    Simply fill out the below form and book in a time for our initial session that works for you. This initial session is free, no strings attached, and is where we can discuss your Blueprint needs more in-depth before moving forward.

    Adam D. Wisniewski

    Partner for IT Strategy & Business Alignment

    Get in touch with Digital Leadership

    Speak to our team today to find the best solution for your business to grow and scale.

    We are here to support you across the entire lifecycle in all topics related to #digital, #innovation, #transformation and #marketing!

    Stefan F. Dieffenbacher
    Founder of Digital Leadership






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      You Want To Drive Change?

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      Let’s kick start it!

      We will uncover your current business situation and goals and provide you with a bespoke solution that helps you drastically grow your business working with us.

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      Stefan F. Dieffenbacher, M.B.A.

      Founder and CEO of Digital Leadership

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      Feedback about our consulting that we are proud of

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      Let’s Design your Customer Experience Blueprint !

      In a uniquely designed 60 or 90 minute session*, we will …

      • > identify where to start with near-certainty
      • > define what approach it takes to create success in your organization

      Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.

      In this session, you will be working together with Patrick Zimmermann, Associate Partner for Customer Experience








      Let’s Design your Culture & Org-Change Blueprint !

      In a uniquely designed 60 or 90 minute session*, we will …

      • > identify where to start with near-certainty
      • > define what approach it takes to create success in your organization

      Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.

      In this session, you will be working together with Dr. Andreas Rein, Partner at Digital Leadership for Culture & Org Change








      Let’s Design your Innovation Blueprint !

      In a uniquely designed 60 or 90 minute session*, we will …

      • > identify where to start with near-certainty
      • > define what approach it takes to create success in your organization

      Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.

      In this session, you will be working together with Sascha Martini, Partner at Digital Leadership for Innovation and Digital Transformation








      Let’s Design your Transformation Blueprint !

      In a uniquely designed 60 or 90 minute session*, we will …

      • > identify where to start with near-certainty
      • > define what approach it takes to create success in your organization

      Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.

      In this session, you will be working together with Stefan F. Dieffenbacher, Founder of Digital Leadership
      Stefan is a global thought leader in the innovation space








      Let’s Design your IT Strategy & Business Alignment Blueprint !

      In a uniquely designed 60 or 90 minute session*, we will …

      • > identify where to start with near-certainty
      • > define what approach it takes to create success in your organization

      Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.

      In this session, you will be working together with Adam D. Wisniewski, Partner for IT Strategy & Business Alignment







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