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Strategy is the only major business function that never got a system of its own. It still runs on slides, threads, workshops and consulting days, and most initiatives miss their goals.
Digital Leadership spent fifteen years codifying how strategic work is actually done, published the method, and then built the software that runs it. Axibra Results is the result.
Press release
“How to Create Innovation” has appeared in simplified Chinese. The company that wrote the method is building the system that runs it.
Digital Leadership AG has published “How to Create Innovation” in simplified Chinese. The edition appeared in Beijing with China Industry & Commerce Press in January 2026, translated by Fang Gang, and follows the English original published by Wiley in 2024.
The book puts fifteen years of codified methodology into one volume: the models, the sequence, and the reasoning behind both. Behind it stand the UNITE Models, a library of 200+ leading practices downloaded more than 100,000 times without a marketing budget.
The Chinese edition marks the halfway point of a longer move. Digital Leadership spent fifteen years working out how strategic work is actually done, wrote it down, and published it. It is now building the software that runs it.
Why it matters
Strategy is the only major business function that never got a system of its own. Finance has ERP. Customers have CRM. Strategy still runs on slides, threads, workshops and consulting days.
The cost of that gap is measured. Around 35% of transformations reach their goals — BCG, more than 850 companies · correlational. 88% miss their ambition — Bain Transformation & Change Survey 2024, 400+ executives.
What the company is building
Axibra Results is the system for strategy: the published methodology and a formal model of the enterprise, run as software by an organization’s own people. The load-bearing step is deterministic and runs locally, with no language-model call in sequencing the methodology into an executable plan. Every step traces back to the leading practice it came from and to the customer’s own inputs.
The book publishes the models. It does not publish the knowledge model, the routing logic, or the validated manifests — that is what the engine runs on.
Certification is in progress.
Where this is going
Change how the world changes its organizations.
By 2030, running strategy without a system will look as absurd as running finance without ERP.
“I believe the purpose of all life is to evolve. For me personally it means to develop people and organizations. This is what I spend my time on.”
Stefan F. Dieffenbacher, Founder & CEO, Digital Leadership AG,
in the author’s note to “How to Create Innovation”
Not written yet
A statement on this release from Stefan F. Dieffenbacher, two to three sentences. If no statement is supplied, this slot comes out and the line from the book carries the release on its own.
Notes to editors
“How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation”
Stefan F. Dieffenbacher, with Caroline Hüttinger, Susanne M. Zaninelli, Douglas Lines and Dr. Andreas Rein.
Wiley, 2024 · ISBN 978-1-394-25426-2
Simplified Chinese edition
创新画布：企业数字化转型与商业模式变革指南
“Innovation Canvas: A Guide to Digital Transformation and Business Model Change”
China Industry & Commerce Press, Beijing · first edition January 2026
Translated by Fang Gang · ISBN 978-7-5209-0377-6
Each figure above carries its source and its sample in the same line. Boilerplate, quotable lines and company details are further down this page.
Media contact: press@digitalleadership.com
Organizations use Axibra Results to run strategy as software: their own people, more successful initiatives, knowledge that stays in-house. Built on 15 years of proven method. A product of Digital Leadership AG.
Axibra Results is the first system to design strategy as software: organizations use it to design the right strategy and carry it through to outcome — run by their own people, with the machine doing the heavy lifting. More initiatives succeed, in less time and at lower cost, and the knowledge stays in the house. Every step is grounded in validated leading practices, deterministic and auditable. It is built on fifteen years of codified methodology — published by Wiley, downloaded more than 100,000 times without a marketing budget — by Digital Leadership AG.
The system of record for strategy.
15years
of codified methodology · “How to Create Innovation” (Wiley) · 100,000+ downloads without a marketing budget.
200+
UNITE Models — and growing.
~35%
of transformations reach their goals.
BCG, more than 850 companies · correlational.
88%
miss their ambition.
Bain Transformation & Change Survey 2024, 400+ executives.
In progress
Certification is in progress.
Company number (UID): CHE-394.760.290
For journalists
Interviews, the figures with their sources, and the full press kit. Every number on this page can be traced back to where it came from.
