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Strategy
This ground-breaking framework helps you understand where to innovate and where to cut costs.

The UNITE value creation framework outlines how a company or organization generates value for its customers, stakeholders, and shareholders. It involves identifying the key activities, resources, and capabilities that contribute to creating value, as well as understanding the needs and preferences of the target audience.

The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the ground.

The UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going to adapt to changing conditions, what should be our next strategic moves, what approach should we take? This tool will help your team think through your options.

The UNITE Principles for successful Innovation Teams builds on Google’s Project Aristotle, which outlines the main things a team needs to thrive. We have set this work in context, tied the team’s work to the other layers of the culture model, and demonstrated how the principles align with the Mindset Spectrum.

The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach your goals as you build and scale.

This critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central questions of strategic design.

This important model helps you understand the paradigm shift in organization and leadership that needs to happen in order to keep up with accelerating technological change.

The Customer Promise Canvas allows you to spin your most significant innovation opportunities into initial solutions and rank these. Further, we test the identified solutions against your business capabilities and the customer’s needs.

The UNITE Innovation Team Structure helps you understand the default team structure and roles you need on an innovation team. Further, you can use the tool as a canvas to design your own team structure and roles.

The UNITE Horizons of Growth are a breakthrough model that allows organizations to understand the three levels on which growth happens. Uniquely, this model demonstrates not only the “what,” but also the “how” and “where.”

The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.

The Search Field and Opportunity Space frame your entire innovation initiative(s) up to portfolio level. They fundamentally help you define the general problem you want to solve and help you shape the areas where you could offer viable solutions.

The UNITE Cultural Layers Model summarizes all the layers from purpose in the center to business outcomes and bottom-line results. Each layer builds on the previous one, and ultimately all are aligned with purpose. Nicely, we can thus connect the deep purpose and the softer aspects of culture to the more “hard” and measurable business outcomes and understand how they connect.

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project. Nailing your business intentions is critical – else, you will be missing that guiding North Star.

Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for both innovation initiatives as well as digital transformations.

The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

The UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.

Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation gives you a straightforward best practice for allocating your resources across the 3 Horizons of Growth.

This ambidextrous org-chart demonstrates how an organization might organize around the 3 Horizons of Growth, catering to both the existing core organization, but also focusing on innovation and transformation.

The UNITE Team Alignment model visually demonstrates different ways of creating alignment in a team and their implications.

The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.

The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

Once you’ve used the Horizon 2 Digital Transformation process to make a step-change to your Business, you need to bring this innovation back into your core H1 business. This is where many transformation efforts fail. Follow the well-established 8-Step Process to successfully implement your innovation in the core organization.

Porter’s Value Chain Model is a framework that helps analyze a company’s internal processes and activities to identify areas where value can be added and costs can be reduced. As a tool for business strategy, it helps us understand the sources of value creation in a company and how that company can improve its competitiveness. The model separates primary and support activities that a company performs in order to deliver a product or service to its customers.

Defining a project accurately is critical to its success. The Project Design Canvas is a visual tool that ensures you are addressing the most important components of a project and that you do so consistently.

By targetting four specific Viewpoints in its grid, the Balanced Scorecard analyzes your current operations and the goals you have for each.

Design your core value creation processes in an ideal way. Connect the dots end to end from onstage action to backstage to supporting processes, IT and your internal setup. The ideal basis to develop an agile organization.

The ADKAR model is a framework for change management that helps organizations understand and lead through a larger change initiative. ADKAR is an acronym for the five key elements of successful change: Awareness, Desire, Knowledge, Ability, and Reinforcement.
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