Continuous discovery replaces the one-time study with a habit. Product teams talk to customers weekly, test small assumptions, and let what they learn shape the roadmap as it evolves. Discovery and delivery run in parallel rather than in sequence, so learning never stops at a project boundary.
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The method pairs interviews with lightweight experiments. Each conversation surfaces opportunities; each test reduces the risk of building the wrong thing. Over time the team builds a shared, current understanding of the people it serves instead of relying on a report that ages the day it ships.