An opportunity solution tree starts with one clear outcome at the top. Beneath it sit the opportunities, the unmet needs and pain points surfaced through customer conversations. Each opportunity branches into possible solutions, and each solution into the experiments that would validate it.
The structure keeps discovery honest. It shows why a solution is being pursued, ties it back to a real opportunity, and lays alternatives side by side so choices are visible rather than assumed. It pairs closely with continuous discovery, giving the stream of customer evidence a place to live.