UNITE Glossary · Product & Service Design / Discovery

Minimum Viable Product (MVP)

A minimum viable product is the simplest version of a product that delivers enough value for real customers to use it, built to test core assumptions and gather learning with the least effort before wider investment.

An MVP is a learning instrument, not a stripped-down launch. It carries just enough to answer the riskiest question: will people actually use this to get a job done. Everything not needed to test that question is deliberately left out.

The discipline is defining "viable" honestly. Too thin and it teaches nothing; too broad and it stops being minimum. A well-scoped MVP produces evidence about demand and value quickly, which is why it sits close to the search for product-market fit and often follows a round of prototyping.

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