The revenue model answers a narrow question: where does the money come from. It names revenue streams such as one-time sales, subscriptions, licensing, transaction fees, or advertising, and pairs each with a pricing logic. A single business can run several streams at once.
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It sits inside the wider business model but is distinct from it. The business model describes the whole system of value creation and capture; the revenue model describes only the capture side. Getting it right shapes margins, growth, and how a company weathers demand swings.