The gap opens in the handoffs. A strategy is written, then re-interpreted by a delivery team, then fragmented across tools and teams. Each translation loses fidelity. By the time work is underway, the connection to the original goal is often gone.
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Symptoms are familiar: workstreams that no longer trace to a strategic objective, decisions no one can explain months later, and reporting that measures activity instead of outcome.
Closing the gap is not a motivation problem. It is a structural one. It requires keeping the line from intent to result unbroken and legible.