Depending on your goals, the means to get there will vary substantially, as will the returns.
> To upgrade, you need to accelerate your existing business.
> To transform is an incremental change involving at least one component of your business model.
> To innovate is a radical change, requiring entirely new ways of thinking & doing.
What do you want to achieve?
Depending on your goal, you will have substantially different expectations, objectives & returns.
Upgrade the business
> 0 to 12 month
> Objective: optimize existing business
> Return: modest (single digit % improvement)
Transform the business
> 12 to 36 month
> Objective: pursue new opportunities
> Return: moderate (double digit % improvement)
Innovate the business
> 36 to 72 month
> Objective: break new ground
> Return: high (triple digit % improvement)
If it did, you’d already be a Digital Leader.
If you want to change your future, you’ll need to change your approach. In short, you need to differentiate between upgrade, transform and innovate.
You’ll need to be smarter, more competitive, more innovative.
And you may need to disrupt yourself, before somebody else does.
How will you win in the ’20s?
To change your business, you must change your approach. Each horizon requires its own ways of thinking & doing.
Upgrade the business
> Location: Within the existing business
> Approach: Process management
> Methodology: Six Sigma, Kaizen
> Success measures: Margins, productivity
Transform the business
> Location: Initially separate to test, then implement viable changes internally
> Approach: Testing central hypotheses; development of market prototype
> Methodology: Design Thinking, MVP, StageGate
> Success measures: Milestones, test metrics
Innovate & build a new business
> Approach: Agile; Minimum Viable Product (MVP); managing uncertainty; prioritizing risk, pivoting
> Methodology: Customer Development, MVP, Design Thinking
> Location: Separated from existing business
> Success measures: Learning and growth metrics
Strategic thinking, hands-on doing.
Product development, customer experience, agility, testing & pivoting, effective integration & execution.
Digital innovation & implementation – all in one, end2end & with the entrepreneurial spirit required.
Examples of key projects we have led on all three horizons
Upgrade the business
> Managed the digital strategy & entire redesign for a top 10 global bank
> Led the digital channels relaunch for a leading global telco
> Led the intranet relaunch for a fortune 500 company
Transform the business
> Led the Go-to-Market for a complex B2B SaaS software
> Developed the product architecture & concept for a B2B2C SaaS software & brought it to market
> Led the corporate design, branding & communication for the entire European product line of a global top 10 Internet brand across Europe
Innovate the business
> Created & went live with the first digital pharmacy in the world to also sell prescription medication online
> Developed an entirely new proposition & app to sell mortgage credits, receiving stellar ratings from customers
> Invested in & growth-hacked a startup in the B2B events space that is now valued in the high 8-figure range
Help us better understand the UNITE community
Our 35-page comprehensive innovation guide covers the key areas why innovation fails. While it cannot cover all the solutions (that would take books to fill), it provides you with a convenient starting point for your analysis and provides further resources and links to the corresponding UNITE models, ultimately allowing you to work towards a doubling and tripling your chances of success.
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Simply fill out the below form and book in a time for our initial session that works for you. This initial session is free, no strings attached, and is where we can discuss your Blueprint needs more in-depth before moving forward.
Simply fill out the below form and book in a time for our initial session that works for you. This initial session is free, no strings attached, and is where we can discuss your Blueprint needs more in-depth before moving forward.
Speak to our team today to find the best solution for your business to grow and scale.
We are here to support you across the entire lifecycle in all topics related to #digital, #innovation, #transformation and #marketing!
Stefan F. Dieffenbacher
Founder of Digital Leadership
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Founder and CEO of Digital Leadership
Help us better understand the UNITE community
Let’s find the best solution for your business to grow and scale sustainably!
We will uncover your current business situation and goals and provide you with a bespoke solution that helps you drastically grow your business working with us.
Founder and CEO of Digital Leadership
Read the reviews and make sure that this is not a waste of time, but a super effective tool.
Let’s find the best solution for your business to grow and scale sustainably!
Let’s find the best solution for your business to grow and scale sustainably!
We will uncover your current business situation and goals and provide you with a bespoke solution that helps you drastically grow your business working with us.
Founder and CEO of Digital Leadership
Read the reviews and make sure that this is not a waste of time, but a super effective tool.
Let’s find the best solution for your business to grow and scale sustainably!
On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need.
Welcome to our scheduling page.
Choose the meeting type that applies to your needs and schedule a time to meet with someone from our team.
We look forward to speaking with you soon!
Let’s find the best solution for your business to grow and scale sustainably!
On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need.
Welcome to our scheduling page.
Choose the meeting type that applies to your needs and schedule a time to meet with someone from our team.
We look forward to speaking with you soon!
Let’s find the best solution for your business to grow and scale sustainably!
On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need.
Welcome to our scheduling page.
Choose the meeting type that applies to your needs and schedule a time to meet with someone from our team.
We look forward to speaking with you soon!
In a uniquely designed 60 or 90 minute session*, we will …
Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.
In this session, you will be working together with Patrick Zimmermann, Associate Partner for Customer Experience
In a uniquely designed 60 or 90 minute session*, we will …
Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.
In this session, you will be working together with Dr. Andreas Rein, Partner at Digital Leadership for Culture & Org Change
In a uniquely designed 60 or 90 minute session*, we will …
Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.
In this session, you will be working together with Sascha Martini, Partner at Digital Leadership for Innovation and Digital Transformation
In a uniquely designed 60 or 90 minute session*, we will …
Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.
In this session, you will be working together with Stefan F. Dieffenbacher, Founder of Digital Leadership
Stefan is a global thought leader in the innovation space
In a uniquely designed 60 or 90 minute session*, we will …
Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.
In this session, you will be working together with Adam D. Wisniewski, Partner for IT Strategy & Business Alignment
Let’s find the best solution for your business to grow and scale sustainably!
On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need.
Welcome to our scheduling page.
Choose the meeting type that applies to your needs and schedule a time to meet with someone from our team.
We look forward to speaking with you soon!
Let’s find the best solution for your business to grow and scale sustainably!
On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need.
Welcome to our scheduling page.
Choose the meeting type that applies to your needs and schedule a time to meet with someone from our team.
We look forward to speaking with you soon!
Let’s find the best solution for your business to grow and scale sustainably!
On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need.
Welcome to our scheduling page.
Choose the meeting type that applies to your needs and schedule a time to meet with someone from our team.
We look forward to speaking with you soon!
Book How to Create Innovation