Culture and organization
Culture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksIt may be cliched to say that change comes from within, but it is true in terms of changes in culture. It is almost always the case that change arises from personal growth. This is why we need to foster such personal evolution in our organizations.

The package

The case
These two models show us how culture change happens, both when change emerges from an individual epiphany and when it is a result of an outside influence. By understanding how personal change leads to collective change, we have a better understanding of how we might affect change in our organization.
The mechanics
Although new ideas do not happen in a vacuum, some new ideas have more to do with the unique connections made by an individual than with an outside influence. When this happens, we see an evolution from within. The individual changes their behavior as a result of the mental change they have undergone. When a large enough group of people begin to emulate this individual, we see a collective shift in mindset. This can then lead to the creation of new structures, processes and behaviors. Sometimes the individual’s mindset is changed through an outside influence, like a new technology. As a cause of this, an individual changes their behavior. This behavior change achieves a critical mass leading to a cultural change in mindset, which then breeds new structures and ways of doing things.
The purpose
What is the goal of the model?
Connecting individual change to collective change through mindset. Change always starts with a change in mindset, which then changes behaviors. Understanding this helps us see not only how cultural changes blossom in our societies, but how we can encourage culture change in our organizations.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Culture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership