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The UNITE Evolutionary Drivers of Change

It may be cliched to say that change comes from within, but it is true in terms of changes in culture. It is almost always the case that change arises from personal growth. This is why we need to foster such personal evolution in our organizations.

Appreciate how culture is shaped by external drivers

Realize how culture can be shaped by individuals

Understand how to drive culture change

What the download contains

  • The UNITE Evolutionary Drivers of Change explaining how culture can change
  • The UNITE Perspectives on Organizations
  • The UNITE Paradigm Shift in Organization & Leadership
  • The UNITE overview of evolutionary developments across people, culture, organizations & economy
  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version
What People Are Saying

Why we use it:

These two models show us how culture change happens, both when change emerges from an individual epiphany and when it is a result of an outside influence. By understanding how personal change leads to collective change, we have a better understanding of how we might affect change in our organization.


Although new ideas do not happen in a vacuum, some new ideas have more to do with the unique connections made by an individual than with an outside influence. When this happens, we see an evolution from within. The individual changes their behavior as a result of the mental change they have undergone. When a large enough group of people begin to emulate this individual, we see a collective shift in mindset. This can then lead to the creation of new structures, processes and behaviors.

Sometimes the individual’s mindset is changed through an outside influence, like a new technology. As a cause of this, an individual changes their behavior. This behavior change achieves a critical mass leading to a cultural change in mindset, which then breeds new structures and ways of doing things.

What is the goal of the model?

Connecting individual change to collective change through mindset. Change always starts with a change in mindset, which then changes behaviors. Understanding this helps us see not only how cultural changes blossom in our societies, but how we can encourage culture change in our organizations.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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