Discover the largest library of Innovation & Transformation tools on the Internet!
Over 50 tools and models to help you radically innovate and transform your organization without reading 50 books (and still getting nowhere!). Download now and hit the ground running!

Customer needs / JTBD
The Jobs-to-be-Done Statement and Map put the job your customer is hiring your product for at the centre of the work …

Value Proposition
The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

Strategy
The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach your goals as you build and scale.

The Customer Promise Canvas allows you to spin your most significant innovation opportunities into initial solutions and rank these. Further, we test the identified solutions against your business capabilities and the customer’s needs.

The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.

The Search Field and Opportunity Space frame your entire innovation initiative(s) up to portfolio level. They fundamentally help you define the general problem you want to solve and help you shape the areas where you could offer viable solutions.

The UNITE Cultural Layers Model summarizes all the layers from purpose in the center to business outcomes and bottom-line results. Each layer builds on the previous one, and ultimately all are aligned with purpose. Nicely, we can thus connect the deep purpose and the softer aspects of culture to the more “hard” and measurable business outcomes and understand how they connect.

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project. Nailing your business intentions is critical – else, you will be missing that guiding North Star.

The UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.

The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.

The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

Design your core value creation processes in an ideal way. Connect the dots end to end from onstage action to backstage to supporting processes, IT and your internal setup. The ideal basis to develop an agile organization.
Each account includes one complimentary model download per month.
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The origin
How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation.
The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

The people behind the models
Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together. And, at the same time, let’s create a world worth living in.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
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