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Over 50 tools and models to help you radically innovate and transform your organization without reading 50 books (and still getting nowhere!). Download now and hit the ground running!


Innovation Approach
The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation ...

Business Model
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

Innovation Approach
These scorecards allow you to rank your solutions concepts and MVPs at the end of Stages 2 and 3 against the most important criteria ...

The VRIO is a tool built around a set of questions designed to uncover your business’s sustainable competitive advantage. These are unique to your way of delivering value and unlikely to be copied by competitors in the near future. VRIO stands for Value, Rarity, Imitability, and Organization.

The key metrics for growth represent the key metrics you will need to focus on to ensure that you can get your innovation off the ground.

The UNITE Strategic Options Matrix allows us to identify and assess the Strategic Options of a firm. How are we going to adapt to changing conditions, what should be our next strategic moves, what approach should we take? This tool will help your team think through your options.

The UNITE Principles for successful Innovation Teams builds on Google’s Project Aristotle, which outlines the main things a team needs to thrive. We have set this work in context, tied the team’s work to the other layers of the culture model, and demonstrated how the principles align with the Mindset Spectrum.

The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach your goals as you build and scale.

This critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central questions of strategic design.

The Customer Promise Canvas allows you to spin your most significant innovation opportunities into initial solutions and rank these. Further, we test the identified solutions against your business capabilities and the customer’s needs.

The UNITE Innovation Team Structure helps you understand the default team structure and roles you need on an innovation team. Further, you can use the tool as a canvas to design your own team structure and roles.

The UNITE Horizons of Growth are a breakthrough model that allows organizations to understand the three levels on which growth happens. Uniquely, this model demonstrates not only the “what,” but also the “how” and “where.”

The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.

The Search Field and Opportunity Space frame your entire innovation initiative(s) up to portfolio level. They fundamentally help you define the general problem you want to solve and help you shape the areas where you could offer viable solutions.

The UNITE Cultural Layers Model summarizes all the layers from purpose in the center to business outcomes and bottom-line results. Each layer builds on the previous one, and ultimately all are aligned with purpose. Nicely, we can thus connect the deep purpose and the softer aspects of culture to the more “hard” and measurable business outcomes and understand how they connect.

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project. Nailing your business intentions is critical – else, you will be missing that guiding North Star.

Our Business Capability Map summarizes the capabilities of your firm visually in order to help you think about which strengths and assets to leverage for both innovation initiatives as well as digital transformations.

The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

The UNITE approach to testing lays out the best ways to test your innovation in each of the stages of the UNITE innovation process, enabling you to choose the right test to move your innovation forward.

Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation gives you a straightforward best practice for allocating your resources across the 3 Horizons of Growth.

This ambidextrous org-chart demonstrates how an organization might organize around the 3 Horizons of Growth, catering to both the existing core organization, but also focusing on innovation and transformation.

The UNITE Team Alignment model visually demonstrates different ways of creating alignment in a team and their implications.

The Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.

The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.

Defining a project accurately is critical to its success. The Project Design Canvas is a visual tool that ensures you are addressing the most important components of a project and that you do so consistently.

Design your core value creation processes in an ideal way. Connect the dots end to end from onstage action to backstage to supporting processes, IT and your internal setup. The ideal basis to develop an agile organization.
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The origin
How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation.
The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

The people behind the models
Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
We build digital winners. It’s what we are made for. Let’s create winning digital businesses – together. And, at the same time, let’s create a world worth living in.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
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