Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThe elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.
The package
The case
Your elevator pitch allows you to develop and iterate a concise description of your product/service, including how it fulfills your customer’s unmet needs and what differentiates it from other possible solutions. This helps your team achieve clarity of purpose and easily communicate your product’s value to others.
The mechanics
Just fill in the template with your product’s information. The beauty of the UNITE Elevator Pitch Template is that you can just fill in the blanks with your information. The trick is to find simple, straightforward and powerful language to describe your differentiation. Let your enthusiasm come through! Work quickly: get to a first draft within a few minutes and then keep iterating till it sticks.
The purpose
What is the goal of the model?
Clarity on your product. With this short and simple statement of your product, you want to nail the core value and positioning of your product. This will serve as a basis of your offering as well as your marketing and communications.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra helps you understand your customers better and design products and services people actually want to use.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
