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The UNITE Elevator Pitch Template

The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.

Easy plug-in template

Crisp way to communicate your Value Proposition

Challenges your thinking around the extent of your product differentiation

What the download contains

  • The UNITE Elevator Pitch Template
  • The UNITE Value Proposition Canvas
  • The UNITE Business Model Canvas
  • Overview of the entire UNITE Business Model Framework helping you understand the role of the Elevator Pitch & Value Proposition in context
What People Are Saying

Why we use it:

Your elevator pitch allows you to develop and iterate a concise description of your product/service, including how it fulfills your customer’s unmet needs and what differentiates it from other possible solutions. This helps your team achieve clarity of purpose and easily communicate your product’s value to others.


Just fill in the template with your product’s information.

The beauty of the UNITE Elevator Pitch Template is that you can just fill in the blanks with your information. The trick is to find simple, straightforward and powerful language to describe your differentiation. Let your enthusiasm come through!

Work quickly: get to a first draft within a few minutes and then keep iterating till it sticks.

What is the goal of the model?

Clarity on your product. With this short and simple statement of your product, you want to nail the core value and positioning of your product. This will serve as a basis of your offering as well as your marketing and communications.



Related tools
& models

The following tools and models support the one you are exploring. If you’re ready to go further, check them out. Download the models below and continue your journey …

Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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