The UNITE Elevator Pitch Template

The elevator pitch is the key marketing summary of your offering and Value Proposition. With the help of the UNITE Elevator Pitch Template, you can craft a short but compelling description that will serve as the basis of your positioning.
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What the download contains

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  • The UNITE Elevator Pitch Template
  • The UNITE Value Proposition Canvas
  • The UNITE Business Model Canvas
  • The UNITE Business Model Canvas helping you understand the role of the Elevator Pitch & Value Proposition in context

Easy plug-in template

Crisp way to communicate your Value Proposition

Challenges your thinking around the extent of your product differentiation

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

Your elevator pitch allows you to develop and iterate a concise description of your product/service, including how it fulfills your customer’s unmet needs and what differentiates it from other possible solutions. This helps your team achieve clarity of purpose and easily communicate your product’s value to others.

How It Works

Just fill in the template with your product’s information.

The beauty of the UNITE Elevator Pitch Template is that you can just fill in the blanks with your information. The trick is to find simple, straightforward and powerful language to describe your differentiation. Let your enthusiasm come through!
Work quickly: get to a first draft within a few minutes and then keep iterating till it sticks.

What is the goal of the model?

Clarity on your product. With this short and simple statement of your product, you want to nail the core value and positioning of your product. This will serve as a basis of your offering as well as your marketing and communications.

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Founder & Managing Director of Digital Leadership

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