The Lean Business Model Canvas

The Lean Business Model Canvas is a visual tool used to simplify and analyze a business model. Users focus on creating a minimum viable product to validate the business idea with customers as quickly and efficiently as possible.
Based on the Business Model Canvas framework, the Lean Canvas emphasizes rapid experimentation and iteration.
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What the download contains

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  • The UNITE Navigator , offering an overview of all UNITE models
  • The Lean Business Model Canvas Template
  • The UNITE Business Model Canvas as a potentially superior alternative
  • The complementary UNITE Exponential Growth Canvas
  • The UNITE Business Model Framework to show how to connect the dots and where to continue your analysis

Initial business model assessment made easy.
Output is easily shared and updated.
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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

In today’s fast-paced marketplaces, businesses don’t have a lot of time to determine the potential of new products or services. Descisions must be made quickly.

The Lean Business Model Canvas pushes businesses to quickly identify success and failure and to move on from failure without looking back. It encourages vigorous experimentation and quick interation, and gave rise to the ideas behind “failing fast.”

The Lean Business Model Canvas is a unique document visualizing and communicating a business idea and plan in a clear and concise way.

Because its focus is on value and customers, ideas can be quickly refined until a winner is found and developed further.

How It Works

The Lean Business Model Canvas works by breaking down a business model into nine key building blocks, which are then visually arranged on a single page:

1. Customer Segments
2. Value Proposition
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partners
9. Cost Structure
The Lean Business Model Canvas is meant to be a flexible and iterative tool. Expectations are that we quickly experiment and make changes to different elements of the canvas to validate our business model.

What is the goal of the model?

The goal of the Lean Business Model Canvas is to provide a tool that allows you to quickly iterate different elements of your business until you find something that works.

BMI Patterns

The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...

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BMI Patterns

Business Model Canvas

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM.

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Business Model Canvas

Environment Canvas

You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger ...

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Environment Canvas

Exponential Growth Canvas

The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...

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Exponential Growth Canvas

Value Proposition Canvas

The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…

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Value Proposition Canvas

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Founder & Managing Director of Digital Leadership

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