The Lean Business Model Canvas
The Lean Business Model Canvas is a visual tool used to simplify and analyze a business model. Users focus on creating a minimum viable product to validate the business idea with customers as quickly and efficiently as possible.
Based on the Business Model Canvas framework, the Lean Canvas emphasizes rapid experimentation and iteration.
Based on the Business Model Canvas framework, the Lean Canvas emphasizes rapid experimentation and iteration.
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Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
What the download contains
- The UNITE Navigator , offering an overview of all UNITE models
- The Lean Business Model Canvas Template
- The UNITE Business Model Canvas as a potentially superior alternative
- The complementary UNITE Exponential Growth Canvas
- The UNITE Business Model Framework to show how to connect the dots and where to continue your analysis
Initial business model assessment made easy.
Output is easily shared and updated.
Quickly creates a broadly useful document.
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
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Reviewed on 15 July 2022
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Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
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Reviewed on 18 July 2022
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Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
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Reviewed on 2 Aug 2022
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I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
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Reviewed on 13 Aug 2022
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We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
In today’s fast-paced marketplaces, businesses don’t have a lot of time to determine the potential of new products or services. Descisions must be made quickly.
The Lean Business Model Canvas pushes businesses to quickly identify success and failure and to move on from failure without looking back. It encourages vigorous experimentation and quick interation, and gave rise to the ideas behind “failing fast.”
The Lean Business Model Canvas is a unique document visualizing and communicating a business idea and plan in a clear and concise way.
Because its focus is on value and customers, ideas can be quickly refined until a winner is found and developed further.
The Lean Business Model Canvas pushes businesses to quickly identify success and failure and to move on from failure without looking back. It encourages vigorous experimentation and quick interation, and gave rise to the ideas behind “failing fast.”
The Lean Business Model Canvas is a unique document visualizing and communicating a business idea and plan in a clear and concise way.
Because its focus is on value and customers, ideas can be quickly refined until a winner is found and developed further.
How It Works
The Lean Business Model Canvas works by breaking down a business model into nine key building blocks, which are then visually arranged on a
single page:
1. Customer Segments
2. Value Proposition
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partners
9. Cost Structure
1. Customer Segments
2. Value Proposition
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partners
9. Cost Structure
The Lean Business Model Canvas is meant to be a flexible and iterative tool. Expectations are that we quickly experiment and make changes to different elements of the canvas to validate our business model.
What is the goal of the model?
The goal of the Lean Business Model Canvas is to provide a tool that allows you to quickly iterate different elements of your business until you find something that works.
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