The UNITE Perspectives On Strategy – A Framework For Strategic Thinking
This critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central questions of strategic design.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
What the download contains
- The UNITE perspectives on strategy – a framework for strategic thinking
- The UNITE Building Blocks of Digitalization as to give you the background on what Digitalization truly entails
- Overview of the entire UNITE Business Model Framework, helping you understand the role of Business Modelling in context
Understand the force field of strategic analysis
4 powerful questions to guide your analsis and strategy
Check whether you have considered all key dimensions of strategy
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
Most organizations do not consider all of the key dimensions of strategy. This straightforward but highly effective model allows you to gain a holistic perspective and start on a solid foundation.
How It Works
Use the UNITE perspectives on strategy as a basis for your thinking or use it in a workshop. Follow the four critical perspectives of what you want to do, what is relevant to do, what you should do, and what you can do.
Thinking about the UNITE perspectives on strategy helps us shift the paradigm of our thinking: innovation and transformation initiatives are not limited to one process or part—rather we have to consider a much more holistic picture.
Thinking about the UNITE perspectives on strategy helps us shift the paradigm of our thinking: innovation and transformation initiatives are not limited to one process or part—rather we have to consider a much more holistic picture.
If you stick to a much more limited view on strategy, you may see a good deal of action, but you will ultimately get limited change, and you will end up with a lack of lasting results.
What is the goal of the model?
Successful strategy design. Strategy is not limited to one perspective or layer of your business. The UNITE perspectives on strategy encourage us to consider all key perspectives on strategy and reflect on our organizational and strategic design at a more profound level.
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Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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