The UNITE Perspectives On Strategy – A Framework For Strategic Thinking

This critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central questions of strategic design.
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  • The UNITE perspectives on strategy – a framework for strategic thinking
  • The UNITE Building Blocks of Digitalization as to give you the background on what Digitalization truly entails
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of Business Modelling in context

Understand the force field of strategic analysis

4 powerful questions to guide your analsis and strategy

Check whether you have considered all key dimensions of strategy

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Digital Transformation

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Thousands of organizations leverage the UNITE models - these are some of them ...

Why we use it

Most organizations do not consider all of the key dimensions of strategy. This straightforward but highly effective model allows you to gain a holistic perspective and start on a solid foundation.

How It Works

Use the UNITE perspectives on strategy as a basis for your thinking or use it in a workshop. Follow the four critical perspectives of what you want to do, what is relevant to do, what you should do, and what you can do.

Thinking about the UNITE perspectives on strategy helps us shift the paradigm of our thinking: innovation and transformation initiatives are not limited to one process or part—rather we have to consider a much more holistic picture.
If you stick to a much more limited view on strategy, you may see a good deal of action, but you will ultimately get limited change, and you will end up with a lack of lasting results.

What is the goal of the model?

Successful strategy design. Strategy is not limited to one perspective or layer of your business. The UNITE perspectives on strategy encourage us to consider all key perspectives on strategy and reflect on our organizational and strategic design at a more profound level.

3 Horizons Portfolio Allocation

Portfolio allocation is the most important long-term decision to generate results. The UNITE approach to portfolio allocation ...

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3 Horizons Portfolio Allocation

Business Intention

This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project.

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Business Intention

Digitalization Building Blocks

The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.

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Digitalization Building Blocks

Environment Canvas

You don’t create Value Propositions or Business Models in a vacuum. This critical canvas helps you understand the larger ...

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Environment Canvas

Value Disciplines

The Value Disciplines helps you and your team think about what quality your organization ultimately wants to stand for ...

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Value Disciplines

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Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

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