Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThis critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central questions of strategic design.
The package
The case
Most organizations do not consider all of the key dimensions of strategy. This straightforward but highly effective model allows you to gain a holistic perspective and start on a solid foundation.
The mechanics
Use the UNITE perspectives on strategy as a basis for your thinking or use it in a workshop. Follow the four critical perspectives of what you want to do, what is relevant to do, what you should do, and what you can do. Thinking about the UNITE perspectives on strategy helps us shift the paradigm of our thinking: innovation and transformation initiatives are not limited to one process or part—rather we have to consider a much more holistic picture. If you stick to a much more limited view on strategy, you may see a good deal of action, but you will ultimately get limited change, and you will end up with a lack of lasting results.
The purpose
What is the goal of the model?
Successful strategy design. Strategy is not limited to one perspective or layer of your business. The UNITE perspectives on strategy encourage us to consider all key perspectives on strategy and reflect on our organizational and strategic design at a more profound level.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
