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The UNITE perspectives on Strategy – a framework for strategic thinking

This critical model will help you gain a holistic perspective on strategy and allow you to guide your thinking by focusing on the 4 central questions of strategic design. 

Understand the force field of strategic analysis​

4 powerful questions to guide your analysis and strategy​

Check whether you have considered all key dimensions of strategy​

What the download contains

  • The UNITE perspectives on strategy – a framework for strategic thinking
  • The UNITE Building Blocks of Digitalization as to give you the background on what Digitalization truly entails
  • Overview of the entire UNITE Business Model Framework, helping you understand the role of Business Modelling in context
What People Are Saying

Why we use it:

Most organizations do not consider all of the key dimensions of strategy. This straightforward but highly effective model allows you to gain a holistic perspective and start on a solid foundation. 

Use the UNITE perspectives on strategy as a basis for your thinking or use it in a workshop. Follow the four critical perspectives of what you want to do, what is relevant to do, what you should do, and what you can do.

Thinking about the UNITE perspectives on strategy helps us shift the paradigm of our thinking: innovation and transformation initiatives are not limited to one process or part—rather we have to consider a much more holistic picture.

If you stick to a much more limited view on strategy, you may see a good deal of action, but you will ultimately get limited change, and you will end up with a lack of lasting results.

What is the goal of the model?

Successful strategy design. Strategy is not limited to one perspective or layer of your business. The UNITE perspectives on strategy encourage us to consider all key perspectives on strategy and reflect on our organizational and strategic design at a more profound level. 



Related tools
& models

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Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience

Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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