The VRIO Framework

The VRIO is a tool built around a set of questions designed to uncover your business’s sustainable competitive advantage. These are unique to your way of delivering value and unlikely to be copied by competitors in the near future.

VRIO stands for Value, Rarity, Imitability, and Organization.
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What the download contains

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  • The UNITE Navigator , offering an overview of all UNITE models
  • The VRIO Mode l
  • The VRIO Analysis Process for Strategic Planning
  • The UNITE Business Model Scorecard as an alternative way to evaluate a business model

Focuses on maintaining a business’s competitive advantage.
Evaluates a business based on Value, Rarity, Imitability, and Organization.
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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Why we use it

Smart leaders are always concerned about their organization’s position in the marketplace and therefore should regularly evaluate how to maintain competitiveness. The VRIO Framework is a tool that helps you recognize the elements of your business that contribute to the advantages you have over your competition.

VRIO stands for Value, Rarity, Imitability, and Organization and by working through a canvas, the VRIO Framework helps in understanding the firm’s ability to create and sustain competitive advantage.

By considering these four factors, organizations can identify their key strengths and weaknesses and make informed decisions on how to allocate resources and develop strategies to maintain and grow their strength in the marketplace.

How It Works

The VRIO framework works by evaluating four key aspects of a company’s resources and capabilities:
1. Value
2. Rarity
3. Inimitability
4. Organization

Based on the results of this analysis, a company can determine whether a resource or capability provides a sustained competitive advantage.
If a resource or capability meets all four criteria, it is considered a “vrio resource,” and is considered a valuable source of sustained competitive advantage for the company.

If a resource or capability does not meet all four criteria, the company may need to consider investing in it or finding alternatives that can provide a sustained competitive advantage.

What is the goal of the model?

At its core, the goal of the VRIO Framework is to identify the resources and capabilities necessary for a business to maintain its competitive advantage in the marketplace

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Founder & Managing Director of Digital Leadership

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