The ADKAR Change Management Model

The ADKAR model is a framework for change management that helps organizations understand and lead through a larger change initiative. ADKAR is an acronym for the five key elements of successful change: Awareness, Desire, Knowledge, Ability, and Reinforcement.
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What the download contains

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  • The UNITE Navigator , offering an overview of all UNITE models
  • The ADKAR Model for Change Management
  • The 8 steps for Change from Kotter providing an alternative perspective
  • Lewin's change management model

Recognizes the commitment needed for large change initiatives.
Divides large projects into smaller pieces.
Establishes practices that make change easier and sustainable.
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Reviewed on 15 July 2022

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Reviewed on 18 July 2022

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Reviewed on 13 Aug 2022

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Why we use it

As many business leaders know, change is difficult to manage. People are often threatened by change and resistent to implement anything they don’t fully understand.

Any tool or framework that makes change easier and more-likely to be successful is valuable. The ADKAR Model takes large change initiatives and envisions them as a collection of discrete smaller changes.

The smaller projects are easier to manage, and when taken as a whole, result in the larger change the organization needs.

How It Works

The ADKAR model is a linear, sequential model, and progress through the five stages is marked by a change in the individual’s behavior, attitudes, and knowledge. The model is designed to be flexible and can be applied to a wide range of change initiatives, from small-scale changes to large-scale transformations.
ADKAR is an acronym for the five key elements of successful change:
1. Awareness: identifying the problems or
2. Desire: communicating the benefits of the change and addressing any concern
3. Knowledge: providing the knowledge and skills required to make the change
4. Ability: practice and implementation
5. Reinforcement: monitoring progress and taking steps to ensure that the change is sustainable

What is the goal of the model?

The goal of the ADKAR Model is to make  large change initiatives more manageable by working through their smaller elements as a series of processes.

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Evolutionary Drivers of Change

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Strategic Options Matrix

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