Digital transformation
Axibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThe ADKAR model is a framework for change management that helps organizations understand and lead through a larger change initiative. ADKAR is an acronym for the five key elements of successful change: Awareness, Desire, Knowledge, Ability, and Reinforcement.

The package

The case
As many business leaders know, change is difficult to manage. People are often threatened by change and resistent to implement anything they don't fully understand. Any tool or framework that makes change easier and more-likely to be successful is valuable. The ADKAR Model takes large change initiatives and envisions them as a collection of discrete smaller changes. The smaller projects are easier to manage, and when taken as a whole, result in the larger change the organization needs.
The mechanics
The ADKAR model is a linear, sequential model, and progress through the five stages is marked by a change in the individual's behavior, attitudes, and knowledge. The model is designed to be flexible and can be applied to a wide range of change initiatives, from small-scale changes to large-scale transformations. ADKAR is an acronym for the five key elements of successful change: 1. Awareness: identifying the problems or 2. Desire: communicating the benefits of the change and addressing any concern 3. Knowledge: providing the knowledge and skills required to make the change 4. Ability: practice and implementation 5. Reinforcement: monitoring progress and taking steps to ensure that the change is sustainable
The purpose
What is the goal of the model?
The goal of the ADKAR Model is to make large change initiatives more manageable by working through their smaller elements as a series of processes.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership