Tools & Models

Adkar Model

The ADKAR model is a framework for change management that helps organizations understand and lead through a larger change initiative. ADKAR is an acronym for the five key elements of successful change: Awareness, Desire, Knowledge, Ability, and Reinforcement.

Adkar Model
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The package

What the download contains

Adkar Model — download package
  1. The UNITE Navigator, offering an overview of all UNITE models
  2. The ADKAR Model for Change Management
  3. The 8 steps for Change from Kotter providing an alternative perspective
  4. Lewin's change management model
  • Recognizes the commitment needed for large change initiatives.
  • Divides large projects into smaller pieces.
  • Establishes practices that make change easier and sustainable.

The case

Why we use it

As many business leaders know, change is difficult to manage. People are often threatened by change and resistent to implement anything they don't fully understand. Any tool or framework that makes change easier and more-likely to be successful is valuable. The ADKAR Model takes large change initiatives and envisions them as a collection of discrete smaller changes. The smaller projects are easier to manage, and when taken as a whole, result in the larger change the organization needs.

The mechanics

How It Works

The ADKAR model is a linear, sequential model, and progress through the five stages is marked by a change in the individual's behavior, attitudes, and knowledge. The model is designed to be flexible and can be applied to a wide range of change initiatives, from small-scale changes to large-scale transformations. ADKAR is an acronym for the five key elements of successful change: 1. Awareness: identifying the problems or 2. Desire: communicating the benefits of the change and addressing any concern 3. Knowledge: providing the knowledge and skills required to make the change 4. Ability: practice and implementation 5. Reinforcement: monitoring progress and taking steps to ensure that the change is sustainable

The purpose

What is the goal of the model?

The goal of the ADKAR Model is to make large change initiatives more manageable by working through their smaller elements as a series of processes.

Beyond the download

Use this model in Axibra, not only in a slide deck

The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.

In practice

Where this model does its work

For years we applied this model by hand, in client engagements. It now runs inside Axibra.

Digital transformation

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See how it works

Thousands of organizations leverage the UNITE models — these are some of them …

Stefan F. Dieffenbacher

From here on

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Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership

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