The Ansoff Growth Matrix is a strategic planning tool to define a product and market growth strategy on the highest level. It provides a framework for analyzing a company's potential for growth by considering the interactions between existing products, new products, existing markets, and new markets.
The package
The case
It can be difficult to get a quick but complete view of your current market position and potential future opportunities. Efficiently understanding where your business stands in your market makes planning for innovation easier.
The mechanics
In the fast-paced world of business and innovation, it's easy to lose sight of where you are in relation to your competition. It's challenging to retain a full-view of how you're meeting customer needs while at the same time being on the lookout for opportunities to invest, iterate, and adapt. The Matrix helps identify Current and New Markets, and Current and Potential Products and Services. Through these, you track current Market Penetration and identify markets or products that you can develop to encourage growth. The goals include Diversification and Development to secure lasting success as markets and customer expectations change.
The purpose
What is the goal of the model?
By taking a simple but complete look at the current state of your business practices, the Ansoff Matrix quickly identifies areas of potential growth. It's used to uncover areas for innovation.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
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Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
