Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksDesign your core value creation processes in an ideal way. Connect the dots end to end from onstage action to backstage to supporting processes, IT and your internal setup. The ideal basis to develop an agile organization.

The package

The case
An organization is fit for the future if it can address the customers need with a suitable service or product as simply, as quickly and as impactfully as possible. We aim to shape the organizational structure according to our value creation to enable product thinking and achieve a stable organization.
The mechanics
We break down our top 3-5 products and service into their steps of creation: from customer interaction to process steps. Then we assign required systems, data, machines or manual steps for the work to be completed. This will give us the understanding on how to group our colleagues into circles to be able to work in the most efficient way to create the value we need for our customers.
The purpose
What is the goal of the model?
Developing a proof of concept of your ideal value stream. Ultimately, we want to arrive at an ideal organizational setup. That involves defining the best possible value stream, placing your colleagues in circles, operating in an ideal setup to create value for the organization and its customers. We introduce a product thinking approach for all our service and products. This allows us to switch to product life cycles, measure the health of the organization, focus investments efficiently and gain a maximal possible stable organization.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra helps you understand your customers better and design products and services people actually want to use.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksCulture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership