The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.
The package
The case
It is impossible today to talk about innovation or transformation without highlighting the integrated nature of the key building blocks, including strategy, ecosystem and Business Models; culture, engagement and experience; process and structure; technology and data; and Value Proposition and Value Chain. At the same time, many people think that digitalization is limited to technology, design or processes. This is not the case. In fact, we have to consider and understand digitalization as a holistic effort.
The mechanics
The diagram contains the key dimensions of any larger digitalization effort. If you undertake a larger innovation or transformation initiative, these are the items you should be considering, and which you will have to work on sooner or later. The UNITE building blocks of digitalization also help you assess where you stand: have you considered all building blocks? Did you cover everything you have to? You can almost use the tool as a high-level health check, covering each area in order to understand how far you have gotten in your strategy, planning, execution and change-management.
The purpose
What is the goal of the model?
“True digitalization is a systemic endeavor.”. While the digitization of analogue information and processes is a crucial first step to digitalizing an organization, it takes a paradigm shift to fully understand the total landscape of digitalization.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Learn moreThousands of organizations leverage the UNITE models — these are some of them …
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Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
