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The UNITE building blocks of digitalization

The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives. 

Understand that digitalization goes far beyond the scope of any individual business area

Consider the components of a larger digitalization effort

Invites you to think about what it means for your organization

What the download contains

  • The UNITE Building Blocks of Digitalization
  • The UNITE perspectives on Strategy as to help you gain a holistic understanding on strategy
  • Overview of the entire UNITE Business Model Framework
What People Are Saying

Why we use it:

It is impossible today to talk about innovation or transformation without highlighting the integrated nature of the key building blocks, including strategy, ecosystem and Business Models; culture, engagement and experience; process and structure; technology and data; and Value Proposition and Value Chain.

At the same time, many people think that digitalization is limited to technology, design or processes. This is not the case. In fact, we have to consider and understand digitalization as a holistic effort. 

The diagram contains the key dimensions of any larger digitalization effort. If you undertake a larger innovation or transformation initiative, these are the items you should be considering, and which you will have to work on sooner or later.

The UNITE building blocks of digitalization also help you assess where you stand: have you considered all building blocks? Did you cover everything you have to? You can almost use the tool as a high-level health check, covering each area in order to understand how far you have gotten in your strategy, planning, execution and change-management.

What is the goal of the model?

“True digitalization is a systemic endeavor.”. While the digitization of analogue information and processes is a crucial first step to digitalizing an organization, it takes a paradigm shift to fully understand the total landscape of digitalization.



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Related tools & models


The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …


Related categories

Explore the other models in the category you started with or take a look at these related categories. There is no right way to use these tools. Follow the path that works best for you and your team.

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The Origin of this Model:
» How to Create Innovation «

How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.


How to CREATE INNOVATION is a workbook for students, innovators, designers, and government and corporate leaders who appreciate and are curious about emerging technologies and the accelerating pace of innovation. It challenges the status quo and supports the development of the mindset, beliefs and strategies necessary for the next stage of business evolution. Leverage the UNITE innovation framework to conceptualize and build the future of your business.

Benefit from Digital
Leaderships’ experience


Digital Leadership is a strategy-execution firm built on strong and innovative values. We support our customers in strategizing, building and securing their future through the creation of fully digitally enabled, and extraordinarily successful, products and businesses. Our agile, lean, fast-track business setup, coupled with access to an extensive pool of highly specialized and trusted resources (customized for each customer’s journey), allows for ideating and building in an effective and meaningful way.

Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.

Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership

»We build digital winners.
It's what we are made for. Let's create winning digital businesses – together. And, at the same time, let’s create a world worth living in.«


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