The UNITE Building Blocks Of Digitalization
The model helps you gain a complete understanding of the holistic and integrated nature of innovation and transformation initiatives.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
What the download contains
- The UNITE Building Blocks of Digitalization
- The UNITE perspectives on Strategy as to help you gain a holistic understanding on strategy
- Overview of the entire UNITE Business Model Framework
Understand that digitalization goes far beyond the scope of any individual business area
Consider the components of a larger digitalization effort
Invites you to think about what it means for your organization
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Innovation
We support organizations to grow their innovation capability globally.
Digital Transformation
The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
It is impossible today to talk about innovation or transformation without highlighting the integrated nature of the key building blocks, including strategy, ecosystem and Business Models; culture, engagement and experience; process and structure; technology and data; and Value Proposition and Value Chain.
At the same time, many people think that digitalization is limited to technology, design or processes. This is not the case. In fact, we have to consider and understand digitalization as a holistic effort.
At the same time, many people think that digitalization is limited to technology, design or processes. This is not the case. In fact, we have to consider and understand digitalization as a holistic effort.
How It Works
The diagram contains the key dimensions of any larger digitalization effort. If you undertake a larger innovation or transformation initiative, these are the items you should be considering, and which you will have to work on sooner or later.
The UNITE building blocks of digitalization also help you assess where you stand: have you considered all building blocks? Did you cover everything you have to? You can almost use the tool as a high-level health check, covering each area in order to understand how far you have gotten in your strategy, planning, execution and change-management.
What is the goal of the model?
“True digitalization is a systemic endeavor.”. While the digitization of analogue information and processes is a crucial first step to digitalizing an organization, it takes a paradigm shift to fully understand the total landscape of digitalization.
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Need help with your project?
We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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