This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project. Nailing your business intentions is critical – else, you will be missing that guiding North Star.
- The UNITE Business Intentions
- The UNITE Innovation Approach | Overview
- The UNITE Innovation Approach | Stages 1, helping you understand at what stage you need to define the Business Intention/Business Direction
- Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Intention in context
What People Are Saying
"Your WHY is always more important than any HOW. The UNITE Business Intentions help you understand your organizational WHY."
Dr. Michael Liebmann
"The UNITE Innovation Framework is by far the most advanced yet practical framework we have seen when it comes to innovation."
Head of Division Corporate Banking
"The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!"
Armin van Boutaren
Innovation Project Leader
The first step for any innovation initiative is to define the business intention. What problem do you want to solve? What legacy do you want to leave behind? Do you want to move into a new space? Why? The Business Intention is a high level directional decision that will define what you are after and help you structure the innovation team to achieve it.
HOW IT WORKS
Orientation. If you start the race without a clear sense of where you are going, you might end up in a very different place than you originally intended. Set your business intention first to get a jump start on your competition.
Related tools & models
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …
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How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.