This tool helps you define your Business Intention, the critical strategic objectives that will orient your entire innovation project. Nailing your business intentions is critical – else, you will be missing that guiding North Star.
The Business Intention provides the ultimate answer to what you are after
The intention covers both the "where you want to go," as well as "what you want to leave behind you"
The intention will give you the required orientation – it is in essence your North Star
- The UNITE Business Intentions
- The UNITE Innovation Approach | Overview
- The UNITE Innovation Approach | Stages 1, helping you understand at what stage you need to define the Business Intention/Business Direction
- Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Intention in context
What People Are Saying
»Your WHY is always more important than any HOW. The UNITE Business Intentions help you understand your organizational WHY.«
Dr. Michael Liebmann
Serial Entrepreneur
»The UNITE Innovation Framework is by far the most advanced yet practical framework we have seen when it comes to innovation.«
Christian Birthaelmer
Head of Division Corporate Banking
»The UNITE Innovation & Transformation models provide critical guidance on any innovation or transformation initiative. This is by far the most holistic and end2end toolchain available on the market!«
Armin van Boutaren
Innovation Project Leader
The first step for any innovation initiative is to define the business intention. What problem do you want to solve? What legacy do you want to leave behind? Do you want to move into a new space? Why? The Business Intention is a high level directional decision that will define what you are after and help you structure the innovation team to achieve it.
HOW IT WORKS
It is important to put your business intention in writing. Often, we find that firms do not explicitly define their intention. Later this results in initiatives that do not match the original intention and are thus outside of the intended scope! Covering the intention well is also critical from another perspective: fears motivate us 7x more strongly than the hopes of winning something. This is why clearly defining a situation we want to avoid is a highly relevant exercise. Beyond this, a business intention is more pertinent than a bold vision, since it is precise and directive.
Your intention can take various shapes and will heavily influence your subsequently objectives, so be careful when choosing. If you are having trouble determining an intention, the UNITE definition of the Business Intention will spur your thinking and give you a place to start.
Orientation. If you start the race without a clear sense of where you are going, you might end up in a very different place than you originally intended. Set your business intention first to get a jump start on your competition.
WHERE IT IS USED
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How to Create Innovation is a practical, comprehensive, OpenSource guide for successful corporate innovation. The UNITE initiative and movement, spearheaded by Stefan F. Dieffenbacher and Caroline Hüttinger and supported by a diverse team of industry leaders and innovation researchers, aims to spark a revolution in global innovation and transformation.
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WHO WE ARE
Shared goals are the cornerstone of our customer approach. To date, our team has successfully led 74 projects with numerous global players across all industry sectors, ranging from $50,000 projects to $100 million ones. But helping our customers’ build their futures is not enough. We are committed to changing the world through the sharing of powerful innovation and transformation practices. Join the UNITE movement and help us start an innovation revolution.
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