Tools & Models

The UNITE Visible and Invisible Dimension

One of the values of the Mindset Spectrum is that it is a tool that helps us see the big picture and all of the minute details of our organization. It’s like a telescope, and a microscope rolled into one. So here we use it to outline how different mindsets influence specific aspects of your organization, both the obvious and the not-so-obvious ones.

The UNITE Visible and Invisible Dimension
7We have compiled all models in easy-to-use PDF format

The package

What the download contains

  1. Gain a full perspective on the visible and invisible dimensions of culture
  2. Understand the paths to culture change
  3. Identify the maturity of your organization

The case

Why we use it

Mindset influences all the parts of our organization, the visible and the invisible. When we begin to think about how to design the culture we want, we begin by assessing the culture that we have. In order to do that, we need to be able to think deeply (and honestly) about our values, perceptions, feelings and goals. The breakdown of the visible and invisible dimension of culture help us do just that.

The mechanics

How It Works

The Mindset Spectrum moves from self-orientation (red) to subordination to the collective (beige) to analytical optimization (blue) to self-determination (orange) to embracing multiple perspectives on the world (green) and finally to a systemic understanding of parts and their relationship to the whole and to each other (teal). Unsurprisingly, these mindsets manifest in very different ways when it comes to the specifics of your organization. For instance, in the case of decision-making, a red mindset leads to hierarchical structures in which the one superior makes decisions and tells others what they are, whereas in an orange mindset, the leader of a group may let the group decide after having communicated the parameters of it, however still remains responsible for the decision. In a teal culture, parameters are set, and the group makes decisions collectively. There is no longer the need for the attribution of responsibility because the teal group sees decisions as experiments that will be assessed and altered if necessary.

The purpose

What is the goal of the model?

An honest assessment of where we are. To figure out how to get where we want to go, we need to understand where we are starting. So our first step in creating an innovation culture will be to outline the mindset that drives our current culture, so that we can think about how to bridge the gap between our aspirations and our reality.

What people say

Customers Reviews

4.8135 reviews

  • 5 star77%
  • 4 star13%
  • 3 star4%
  • 2 star2%
  • 1 star3%

View all 135 reviews

Richard Cobie, CEOReviewed on 15 July 2022

★★★★★Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022

★★★★★Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!

Karl Meckel, Change Development ManagerReviewed on 18 July 2022

★★★★★Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022

★★★★★Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022

★★★★★Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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In practice

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Thousands of organizations leverage the UNITE models — these are some of them …

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