The UNITE Cultural Layers Model – Connecting Culture And Business Outcomes

The UNITE Cultural Layers Model summarizes all the layers from purpose in the center to business outcomes and bottom-line results. Each layer builds on the previous one, and ultimately all are aligned with purpose. Nicely, we can thus connect the deep purpose and the softer aspects of culture to the more “hard” and measurable business outcomes and understand how they connect.
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What the download contains

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  • The UNITE Cultural Layers Model connecting culture all the way to business outcomes
  • The UNITE Perspectives on Organizations helping you appreciate the dimensions of culture
  • The UNITE overview of evolutionary developments across people, culture, organizations & economy
  • The UNITE Paradigm Shift in Organization & Leadership
  • The UNITE Culture Canvas empty/with definitions ready for your workshop. The canvas comes both in a core and a conextualized version

Appreciate how purpose connects to business outcomes

Align all layers of culture in your organization

Workshop ready tools to help you drive change!

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135 reviews

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Customers Reviews

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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

Janette Lavalier, Innovation Professor and Consultant

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

Franz Hellstrom, Head of Culture

Reviewed on 2 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

Satoru Fukuda, Chief Strategy Officer

Reviewed on 13 Aug 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Innovation Services – Digital Leadership AG


We support organizations to grow their innovation capability globally.

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Digital Transformation Services – Digital Leadership AG

Digital Transformation

The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.

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Culture & Organisation Change

Culture & Organisation Change

Culture is the #1 factor why transformations fail. We are make sure you are setup for success.

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Thousands of organizations leverage the UNITE models - these are some of them ...

Why we use it

Purpose is the engine that drives your innovation effort. It allows team members to make decisions autonomously without undermining a project’s progress. When the cultural and business layers are aligned, your team performs better, and customers will view you as more authentic. We use this tool to gain clarity and drive consistency across the culture, goals and business outcomes of organizations.

How It Works

A team’s purpose is the larger goal they are trying to achieve. In the case of an innovation team, it might be as simple as finding an ideal product to solve our customer’s Job to be Done, or it might be as broad as Google’s purpose, “To organize the world’s information and make it universally accessible and useful.” Next come core values.
Values guide our actions in a more explicit way than meaning does. In a way, it translates our overall worldview into actionable principles that can guide our behavior. The layers go on from there. Vision is the team’s long-term goal, which it hopes to accomplish in five to ten years. Goals are the means to reach the vision and can be in any time frame, from weeks to years. Finally, the Value Proposition is the benefit the customer experiences as a result of the organization’s offering.

What is the goal of the model?

Alignment. When all of the layers are in alignment, the performance of your team and organization will increase dramatically. The UNITE Cultural Layers are a tool to help guide your business and even help your customers connect to the purpose of your organization.

Evolutionary Drivers of Change

It may be cliched to say that change comes from within, but it is true in terms of changes in culture. It is almost always…

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Evolutionary Drivers of Change

Perspectives on organizations

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Perspectives on organizations

The Culture Canvas

The UNITE Culture Canvas summarizes the most important factors that contribute to an organization’s culture. Its simple ...

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The Culture Canvas

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Stefan F. Dieffenbacher

Founder & Managing Director of Digital Leadership

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The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …