Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThe UNITE Cultural Layers Model summarizes all the layers from purpose in the center to business outcomes and bottom-line results. Each layer builds on the previous one, and ultimately all are aligned with purpose. Nicely, we can thus connect the deep purpose and the softer aspects of culture to the more “hard” and measurable business outcomes and understand how they connect.
The package
The case
Purpose is the engine that drives your innovation effort. It allows team members to make decisions autonomously without undermining a project’s progress. When the cultural and business layers are aligned, your team performs better, and customers will view you as more authentic. We use this tool to gain clarity and drive consistency across the culture, goals and business outcomes of organizations.
The mechanics
A team’s purpose is the larger goal they are trying to achieve. In the case of an innovation team, it might be as simple as finding an ideal product to solve our customer’s Job to be Done, or it might be as broad as Google’s purpose, “To organize the world’s information and make it universally accessible and useful.” Next come core values. Values guide our actions in a more explicit way than meaning does. In a way, it translates our overall worldview into actionable principles that can guide our behavior. The layers go on from there. Vision is the team’s long-term goal, which it hopes to accomplish in five to ten years. Goals are the means to reach the vision and can be in any time frame, from weeks to years. Finally, the Value Proposition is the benefit the customer experiences as a result of the organization’s offering.
The purpose
What is the goal of the model?
Alignment. When all of the layers are in alignment, the performance of your team and organization will increase dramatically. The UNITE Cultural Layers are a tool to help guide your business and even help your customers connect to the purpose of your organization.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksCulture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
