Der Elevator Pitch ist die zentrale Marketing-Zusammenfassung Ihres Angebots und Ihrer Value Proposition. Mit dem UNITE Elevator Pitch Template entwickeln Sie eine kurze, aber überzeugende Beschreibung, die als Grundlage Ihrer Positionierung dient.
The package
The case
Mit Ihrem Elevator Pitch entwickeln und verfeinern Sie eine knappe Beschreibung Ihres Produkts bzw. Ihrer Dienstleistung – einschließlich der Frage, wie es die unerfüllten Bedürfnisse Ihrer Kunden erfüllt und worin es sich von anderen möglichen Lösungen unterscheidet. Das verschafft Ihrem Team Klarheit über den Zweck und macht es einfach, den Wert Ihres Produkts nach außen zu vermitteln.
The mechanics
Füllen Sie die Vorlage einfach mit den Informationen zu Ihrem Produkt. Das Schöne am UNITE Elevator Pitch Template: Sie tragen Ihre Angaben einfach in die Lücken ein. Der Trick liegt darin, eine einfache, klare und wirkungsvolle Sprache zu finden, um Ihre Differenzierung zu beschreiben. Lassen Sie Ihre Begeisterung durchscheinen! Arbeiten Sie zügig: Erstellen Sie innerhalb weniger Minuten einen ersten Entwurf und verfeinern Sie ihn dann so lange, bis er sitzt.
The purpose
What is the goal of the model?
Klarheit über Ihr Produkt. Mit dieser kurzen, einfachen Aussage über Ihr Produkt bringen Sie den Kernwert und die Positionierung Ihres Produkts auf den Punkt. Das dient als Grundlage für Ihr Angebot ebenso wie für Ihr Marketing und Ihre Kommunikation.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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In practice
We successfully apply the models we created in our services
We support organizations to grow their innovation capability globally.
Learn moreWe will help you better understand your customer and create more enganging product and service experiences.
Learn moreThe key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
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Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
