Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThe Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.
The package
The case
Like the rest of the process we’ve outlined in the UNITE innovation framework, growth-hacking is a process of rapid experimentation across both marketing and product development to identify the most efficient ways to grow a business. The process itself is easy to follow; in addition, we offer the tools to help you implement it.
The mechanics
You won’t be surprised that Stage 4 involves building, measuring, and learning as well! Your MVP is set up in a simple way because it is a temporary experiment. As we move on and build a real business, we need to find ways to build your real business as effectively and efficiently as possible. The primary focus of growth-hacking is two-fold: lowering Customer Acquisition Costs (CAC) and creating long-term customer loyalty (thus increasing the long-term value of a customer—a concept known as Customer Lifetime Value, or CLV). As you can see in the graphic, that process has several steps. The prerequisite is that you have already indeed achieved Solution/Market fit or else you wouldn’t have moved on to Stage 4. After this, you’ll want to define your market segment and then use the Pirate Funnel to identify customer acquisition and retention bottlenecks. After this, it’s on to the G.R.O.W.S process, in which you optimize towards your goal by gathering ideas, ranking them, outlining experiments, working through those experiments, and studying the results, before you start over with a new goal.
The purpose
What is the goal of the model?
Efficient and effective scaling. Growth hacking is not just scaling more of the same. It is a process of optimizing your business through focused, real-world tests. Use our growth-hacking model to help guide that process.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra helps you understand your customers better and design products and services people actually want to use.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …
By subject
From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
