The Growth-Hacking Process
6 PDF
We have compiled all models
in easy-to-use PDF format
4.9
Rating of users’ reviews who
have applied it in their business
748
Users have shared and
downloaded the model
Proudly developed & shared by
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
What the download contains
- The Growth-Hacking process
- How to define the OMTM & North Star Metric using eCommerce examples
- The UNITE Growth Hacking Experiment Backlog with examples (Excel template)
- The Pirate Metrics Funnel with examples
- The UNITE Innovation Approach | Overview, to help you understand the context in which you would growth hack
Structures your growth process
Gives you clear guidance using the North Star metric and the OMTM
Provides the necessary tools to help you implement the growth-hacking process
There are no reviews yet. Be the first one to write one.
4.8
135 reviews
Share Your thoughts on the
“UNITE Portfolio Allocation Model"
Customers Reviews
- 4.9 out of 5
Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
Need help To apply The UNITE Models and Tools to your organization?
Services in which we apply this model
Innovation
We support organizations to grow their innovation capability globally.
Customer Experience
We will help you better understand your customer and create more enganging product and service experiences.
Digital Transformation
The key is bridging the infamous strategy-execution gap. We enable organizations to execute a transformation successfully.
Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
How It Works
What is the goal of the model?
Related tools & models
BMI Patterns
The UNITE Business Model Innovation Patterns summarize 95% of all business model innovations. It is a wealth of approaches ...
Discover this model →Exponential Growth Canvas
The UNITE Exponential Growth Canvas allows you to accelerate or even create exponential growth by including a unique set ...
Discover this model →Innovation Approach (H3)
The UNITE Innovation Approach covers the full innovation process end-to-end. It takes you through the entire lifecycle of an innovation ...
Discover this model →Pirate Metrics Funnel
The Pirate Funnel allows you to easily identify bottlenecks in your customer acquisition and retention process to help you reach ...
Discover this model →Value Proposition Canvas
The Value Proposition Canvas provides a framework that centers your customers. It supports understanding the problem your customer is truly trying to solve so that…
Discover this model →Related categories
Need help with your project?
Stefan F. Dieffenbacher
Related tools & models
REL
ATED
The following tools and models support the one you are exploring. If you’re ready to go further, check them out., download the models below and continue your journey …