The Growth-Hacking process gives you a clear template and approach how to plan and execute the growth of your business.
The package
The case
Like the rest of the process we’ve outlined in the UNITE innovation framework, growth-hacking is a process of rapid experimentation across both marketing and product development to identify the most efficient ways to grow a business. The process itself is easy to follow; in addition, we offer the tools to help you implement it.
The mechanics
You won’t be surprised that Stage 4 involves building, measuring, and learning as well! Your MVP is set up in a simple way because it is a temporary experiment. As we move on and build a real business, we need to find ways to build your real business as effectively and efficiently as possible. The primary focus of growth-hacking is two-fold: lowering Customer Acquisition Costs (CAC) and creating long-term customer loyalty (thus increasing the long-term value of a customer—a concept known as Customer Lifetime Value, or CLV). As you can see in the graphic, that process has several steps. The prerequisite is that you have already indeed achieved Solution/Market fit or else you wouldn’t have moved on to Stage 4. After this, you’ll want to define your market segment and then use the Pirate Funnel to identify customer acquisition and retention bottlenecks. After this, it’s on to the G.R.O.W.S process, in which you optimize towards your goal by gathering ideas, ranking them, outlining experiments, working through those experiments, and studying the results, before you start over with a new goal.
The purpose
What is the goal of the model?
Efficient and effective scaling. Growth hacking is not just scaling more of the same. It is a process of optimizing your business through focused, real-world tests. Use our growth-hacking model to help guide that process.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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