The 4 Waves Of Industrial Revolution
This ground-breaking model outlines the four waves of industrial and cultural revolution that human civilization has undergone over its history, breaking down the most critical factors for each period.
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Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
What the download contains
- The 4 waves of Industrial Revolution
- Examples of exponentially accelerating change, helping you understand why the life expectancy of S&P 500 companies is decreasing
- The UNITE Business Model Environment Canvas, allowing you to strategically assess the emerging trends and disruptive forces that affect your business model and organizatoin
- Overview of the entire UNITE Business Model Framework, helping you understand the role of the Business Model Environment Canvas in context
Clear visual representation of the entire history of human civilization with an emphasis on cultural, technological and organizational development
Helps you understand the interconnected nature of industry and culture
Allows you to understand what has happened, what is happening in our world today, and offers a glimpse into the future
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I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
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Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
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Reviewed on 2 Aug 2022
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I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
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Reviewed on 13 Aug 2022
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We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Why we use it
We are far beyond what we think of as the Industrial Revolution, in fact we are in the midst of a third wave, an information revolution. Regardless of your sector, it is impossible to ignore the power of data and digital technologies. This model helps you see the ways in which cultural and industrial revolutions have shaped our societies over time. It also helps you understand the interconnected nature of industry and culture and provides a glimpse into what may lay ahead of us.
How It Works
Human development has proceeded in a series of waves that we call cradle, agrarian, industrial, informational, and integrated. Of course, like a wave, a change in the mode of value creation doesn’t alter everything at the snap of a finger. In fact, all of the waves coexist right now across the world, sometimes even within the same society or business. For the purposes of analysis, however, we can divide them into somewhat distinct periods.
Often, changes in human organization are driven by new technologies. For instance, humans developed the ability to grow crops and raise livestock, sparking the agrarian revolution. Then they harnessed the power of fossil fuels with the steam engine and electric generator, sparking the industrial revolution. As each of these technological changes happened, however, it led to deeper changes in how we saw ourselves and the world around us, creating new movements in thought, politics, economics and culture. We also developed new values and new goals.
Often, changes in human organization are driven by new technologies. For instance, humans developed the ability to grow crops and raise livestock, sparking the agrarian revolution. Then they harnessed the power of fossil fuels with the steam engine and electric generator, sparking the industrial revolution. As each of these technological changes happened, however, it led to deeper changes in how we saw ourselves and the world around us, creating new movements in thought, politics, economics and culture. We also developed new values and new goals.
In the last 50 years, we have moved from a world powered by fossil fuel to a world powered by information. This information revolution has increased the rate of acceleration; it is now happening at breakneck speed. And yet, from a cultural perspective, people are beginning to realize that the demarcation between self and collective is false. As we move into an integrated world, we see these differences fall away, and we envision an economy and society that integrates the needs of the individual with the needs of society and of the planet.
What is the goal of the model?
Changing your mindset: The tools, technologies and approaches that worked 20 or even 10 years ago, will no longer ensure future success. Understanding the ways in which industry, business and culture has evolved helps you understand that change is the only constant. The 4 Waves of Industrial Revolution helps you envision a different path for your company, a path of innovation.
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