Lewin’s Change Management Model

Lewin’s Change Model describes a three-phase process for implementing change – Unfreeze, Change, and Refreeze – that helps organizations implement necessary changes despite our usual reluctance to abandon the status quo.
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What the download contains

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  • The UNITE Navigator , offering an overview of all UNITE models
  • Lewin's change model with related explanations
  • The UNITE 8 Step Change Process as an alternative model to guide change
  • The 8 steps for Change from Kotter providing an alternative perspective

Attend to team members’ concerns about change.
Smoothly implement organizational change.
Secure gains made through organizational changes
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Richard Cobie, CEO

Reviewed on 15 July 2022

5.0 out of 5 stars Recommended as a purchase, worth the investment!

I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!

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Reviewed on 15 July 2022

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Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!

Karl Meckel, Change Development Manager

Reviewed on 18 July 2022

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Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)

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Reviewed on 2 Aug 2022

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I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.

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Reviewed on 13 Aug 2022

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We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.

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Culture & Organisation Change

Culture & Organisation Change

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Why we use it

Change is among a business’s greatest challenges: on the one hand, change is necessary and inevitable in order to thrive and respond to shifting conditions, and on the other hand, many of our people – and even ourselves – can be very resistant to change.

Through Lewin’s Change Model, change agents prepare the members of an organization for impending change, implement the change, and then lock-in the results. Thus, organizations remove the stress inherent in change while still making the necessary fixes in order to secure success.

How It Works

Lewin’s Change Model leans on envisioning change in three phases. First, we “Unfreeze” the organization to prepare it for change, generally using good communication strategies and sharing the overall vision to gain organizational buy-in. Second, we begin “Change” through implementation, being sure to empower our teams to face challenges and continuing to provide steady communication throughout the process.
Third, we “Refreeze,” locking-in the change by acknowledging early adopters and champions, and offering continued training and support that ensures everyone can succeed within the new reality. As always, communication remains vital during this ongoing process.

What is the goal of the model?

By following Lewin’s Change Model, we address the fear of change in order to more-smoothly implement change within our organization.

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