Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThe Job Journey Navigator allows you to instantly understand the gaps between the importance of a customer’s job and their current satisfaction with the available solutions. This analysis will enable you to identify your innovation opportunities.
The package
The case
Discovering your customer’s important but unmet needs through Jobs-to-be-Done is a process of interviewing and analysis that allows you to develop solutions with full confidence that the product or service you are building solves an important problem. But making meaning out of a lot of data can be difficult. The Job Journey Navigator will help.
The mechanics
The Job Journey Navigator by Venbridge allows you to visualize the most important metrics for a job relative to how important they are to customers and how satisfied the customers are with current solutions. After you’ve developed a list of approximately 15-150 criteria based on qualitative interviewing, and asked customers to rank these criteria with a quantitative survey, you can take that data and put it in a visualization like the one here. This makes the insights of your work immediately accessible and actionable to the team. Specifically, it helps the team see the spaces of opportunity, where importance (the blue line) is high, but satisfaction (the red line) is low. The Job Journey Navigator allows you to identify places to prioritize as you begin to develop solutions. With this detailed understanding of your customer’s most important but underserved needs, your team has now identified the biggest innovation opportunities.
The purpose
What is the goal of the model?
Finding the gaps. The best place to innovate is where a need for a particular job is high, but satisfaction with current solutions is low. This is a ready-made market just waiting for you. Use the Job Journey Navigator to find these fruitful gaps.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra helps you understand your customers better and design products and services people actually want to use.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
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From here on
Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership
