Innovation
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksThis ambidextrous org-chart demonstrates how an organization might organize around the 3 Horizons of Growth, catering to both the existing core organization, but also focusing on innovation and transformation.

The package

The case
The tools and processes of a Horizon 1 business do not work in an innovation or transformation context because the goals, approaches, mindset and culture are all drastically different. Thus, the only way to succeed is to structurally differentiate between the 3 Horizons of Growth.
The mechanics
This org-chart presents a proven way of differentiating across the 3 Horizons of Growth. Although the innovation (H3) team still reports to the CEO and Board of Directors, they are isolated from the politics, metrics, and standard operating procedures of the main business. The innovation unit is often led by a Chief New Business Officer, an individual who serves to bridge the gap between the innovation team and the rest of the business, isolating them from Horizon 1 while at the same time ensuring that the team gets the resources they need. Horizon 2 transformation efforts are done jointly between the core business and the innovation unit.
The purpose
What is the goal of the model?
Be successful across all 3 Horizons of Growth: Just as you don’t want the innovation team to have to follow the rules and procedures of the Horizon 1 business, the approaches that work for innovation will not be successful for running your day-to-day business. Understanding what approaches are best suited to what horizons and having the setup required for each of them will enable success.
Beyond the download
The PDF is yours to keep. But a model changes something only when it touches the work — and that is what Axibra does with it. The model becomes the structure your decisions are made in, and every outcome stays traceable back to the input it came from.
In practice
For years we applied this model by hand, in client engagements. It now runs inside Axibra.
Axibra helps organizations grow their innovation capability — across the whole company, not in one team.
See how it worksAxibra closes the infamous gap between strategy and execution, and carries a transformation through to delivery.
See how it worksCulture is the first reason transformations fail. Axibra keeps the organizational side of a decision in view instead of leaving it to chance.
See how it worksThousands of organizations leverage the UNITE models — these are some of them …













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Axibra is where these models run. It carries a decision through to the work that follows it, and keeps every result traceable back to the input it came from. If you would rather start with a conversation, we are one call away.
Strategy does not fail in the thinking. It fails in the handover.
Stefan F. DieffenbacherFounder & Managing Director of Digital Leadership