The UNITE Ambidextrous Org-Chart
This ambidextrous org-chart demonstrates how an organization might organize around the 3 Horizons of Growth, catering to both the existing core organization, but also focusing on innovation and transformation.
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Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Caroline Hüttinger
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Susanne M. Zaninelli
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Dr. Andreas Rein
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Sascha Martini
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
Adam D. Wisniewski
Partner for IT Strategy & Business Alignment
Adam is a seasoned transformation and digitization expert. He led major programs at the intersection of IT and business for international organizations
Patrick Zimmermann
Associate Partner Brand & Experience Design
Patrick Zimmermann is an experience and design strategist with a long-standing track-record from firms such as IDEO, Publicis and Sapient.
Proudly developed & shared by
Stefan F. Dieffenbacher
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Alexis Terré
Business Coach, Full of Joy
Design Thinker (and Doer) : Making your teams & business more creative, inspiring and glorious!
What the download contains
- The UNITE reference org-chart for the ambidextrous organization
- Link to the UNITE Horizons of Growth as to help you understand why an organization has to separate the different Horizons of Growth
The organizational response to the 3 Horizons of Growth
A clear recommendation for how to separate the H3 environment from the H1 business
The high-level blueprint for any organization that wants to lead innovation and transformation successfully
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Richard Cobie, CEO
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and Consultant
Reviewed on 15 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world's most amazing brands. Great work!
Karl Meckel, Change Development Manager
Reviewed on 18 July 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of Culture
Reviewed on 2 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy Officer
Reviewed on 13 Aug 2022
5.0 out of 5 stars Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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Thousands of organizations leverage the UNITE models - these are some of them ...
Why we use it
The tools and processes of a Horizon 1 business do not work in an innovation or transformation context because the goals, approaches, mindset and culture are all drastically different. Thus, the only way to succeed is to structurally differentiate between the 3 Horizons of Growth.
How It Works
This org-chart presents a proven way of differentiating across the 3 Horizons of Growth. Although the innovation (H3) team still reports to the CEO and Board of Directors, they are isolated from the politics, metrics, and standard operating procedures of the main business.
The innovation unit is often led by a Chief New Business Officer, an individual who serves to bridge the gap between the innovation team and the rest of the business, isolating them from Horizon 1 while at the same time ensuring that the team gets the resources they need. Horizon 2 transformation efforts are done jointly between the core business and the innovation unit.
What is the goal of the model?
Be successful across all 3 Horizons of Growth: Just as you don’t want the innovation team to have to follow the rules and procedures of the Horizon 1 business, the approaches that work for innovation will not be successful for running your day-to-day business. Understanding what approaches are best suited to what horizons and having the setup required for each of them will enable success.
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We at Digital Leadership work on Innovation and Transformation related projects every day. Reach out do discuss how we can support you!
Stefan F. Dieffenbacher
Founder & Managing Director of Digital Leadership
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