Der Pirate Funnel hilft Ihnen, Engpässe in Ihrem Prozess der Kundengewinnung und -bindung mühelos zu erkennen, damit Sie beim Aufbau und der Skalierung Ihre Ziele erreichen.
The package
The case
AAARRR!!! Ursprünglich von Dave McClure entwickelt, stellt der Pirate Funnel alle entscheidenden Schritte der Kundengewinnung und -bindung visuell dar. Beim Skalieren ist unser Ziel, die Kundenakquisitionskosten zu senken und die Bindung zu erhöhen. Der Funnel hilft Ihnen, Engpässe zu erkennen und Ihren Prozess zu straffen.
The mechanics
Der Pirate Metrics Funnel gliedert sich in Awareness, Acquisition, Activation, Revenue, Retention und Referral – kurz AAARRR! Für jeden Schritt stellt der Funnel Fragen, die Ihnen helfen, ihn optimal zu gestalten. Außerdem liefert der Funnel für jeden Schritt Beispiele für Wachstumstreiber. Tragen Sie Ihre Ergebnisse und Konversionsraten ein, um Ihre Engpässe zu identifizieren, und nutzen Sie anschließend den G.R.O.W.S.-Prozess, um sie zu überwinden. Beachten Sie, dass die Reihenfolge der Schritte je nach Art Ihres Geschäfts abweichen kann – denken Sie also über die Bausteine Ihres Conversion-Funnels nach, bevor Sie ihn einsetzen! Nutzen Sie den Pirate Metrics Funnel als Canvas und definieren Sie Ihren eigenen Funnel mit den für Ihr Unternehmen passenden Kennzahlen.
The purpose
What is the goal of the model?
Kundengewinnung und -bindung straffen. Nichts zeigt so klar, wo in Ihrem Growth-Hacking-Prozess etwas ins Stocken gerät, wie ein visueller Wasserfall. Nutzen Sie dieses einfache Werkzeug, um Ihren Prozess der Kundengewinnung und -bindung zu bewerten und iterativ zu verbessern.
What people say
Richard Cobie, CEOReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
I completely re-evaluated the role of innovation in business growth: before reading this book I have to admit I thought it only entailed product new features and technologies enhancements, while now I see it has everything to do with meeting customer needs and uncovering a business USP, which automatically translates in sales! Could not recommend it more!
Janette Lavalier, Innovation Professor and ConsultantReviewed on 15 July 2022
★★★★★Recommended as a purchase, worth the investment!
Unlike most business innovation books I read over the last years (and even decades) when reading How to create innovation you immediately understand the authors have been there, innovating and transforming some of the world’s most amazing brands. Great work!
Karl Meckel, Change Development ManagerReviewed on 18 July 2022
★★★★★Recommended as a purchase, worth the investment!
Not only this book offers the most comprehensive innovation and business change overview but it really helps you take the next step, driving you step by step from theory to practice (also with super useful background notes and driving questions)
Franz Hellstrom, Head of CultureReviewed on 2 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
I really enjoyed the whole book, but mostly the culture chapter, mainly because I always failed to acknowledge its major role in favouring or inhibiting business growth. Loved the graphics that helped connect all the dots in a visually appealing (and way easier) way.
Satoru Fukuda, Chief Strategy OfficerReviewed on 13 Aug 2022
★★★★★Recommended as a purchase, worth the investment!
We’been willing to innovate our business for some years now, but then we always got stuck before we even started, because basically we had no idea where to start…This book helped us do just that: find the right starting point with guiding questions and an incredibly comprehensive innovation overview.
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